Rolex Datejust 278275

Buying Advice

About the Rolex Datejust 278275

The Rolex Datejust 278275 is the current-production 31mm Datejust crafted entirely in solid 18k Everose gold, with a fluted Everose gold bezel and the iconic Rolex President bracelet in matching solid gold. Powered by the Caliber 2236 with a 55-hour power reserve, the Syloxi silicon hairspring, and Paraflex shock absorbers, the 278275 represents the most traditional configuration of the solid Everose gold Datejust 31 lineup, with the fluted bezel that has defined the Datejust silhouette since the 1950s. Pre-owned and unworn examples are listed by WatchGuys with full authentication by our in-house watchmakers and our 2-year warranty.

The 278275 sits at the top of the 31mm Datejust hierarchy alongside its smooth-bezel sibling (Rolex 278285RBR with diamond bezel) and the corresponding solid white and yellow gold references. The combination of solid Everose gold construction, the President bracelet, and the fluted bezel makes this reference a women's counterpart to the Day-Date 36 in spirit and price tier. Browse the full Rolex Datejust collection for every current and discontinued reference, the women's Rolex collection, or the gold Rolex collection for other solid precious metal references.

Rolex 278275 Solid 18k Everose Gold and Fluted Bezel

The case, fluted bezel, Twinlock screw-down crown, and entire bracelet of the 278275 are crafted from solid 18k Everose gold. Everose is Rolex's proprietary rose gold alloy, developed in-house and patented in 2005 with a small amount of platinum content to keep the warm pink tone stable over decades without fading, which is why Rolex uses it across the brand instead of standard rose gold. The fluted bezel is machined from solid Everose gold rather than steel. Together with the President bracelet (the semi-circular three-piece link design originally created in 1956 for the Day-Date), the construction places the 278275 firmly in Rolex's flagship category.

Dial options on the 278275 are deliberately curated to complement solid Everose gold. Popular factory configurations include the chocolate dial (-0010), chocolate diamond-set dial with a large VI at six o'clock (-0025), silver dial (-0029), rose gold dial with diamond hour markers (-0031), and silver dial with 10 diamonds framed in Everose gold (-0039). Several decorative variants exist, including the silver floral motif dial set with 24 diamonds, pink Roman, and rhodium VI Roman configurations. For factory diamond-set Datejusts across the brand, browse the diamond Rolex and Rolex Datejust Diamond collections.

Rolex Datejust 278275 Price

Pre-owned and unworn Rolex Datejust 278275 prices typically range from approximately $30,000 to $50,000+ depending on dial configuration, condition, and completeness of box and papers. Standard chocolate, silver, and rose gold dial examples sit at the lower end of the range. Chocolate diamond, silver floral motif with 24 diamonds, and the more decorative dial configurations trade toward the upper end. The intrinsic value of the solid Everose gold case and bracelet (roughly 80 to 100 grams of 18k Everose gold by weight) provides a meaningful price floor that lower-tier Rolesor references do not have. For additional pieces in this tier, see the Rolex watches over $20,000 collection.

Rolex 278275 vs. Rolex 278285

The 278275 and the Rolex Datejust 278285 are sibling references in the same solid Everose gold Datejust 31 family. Both share the 31mm Oyster case, the Caliber 2236 movement, the solid 18k Everose gold construction, and the President bracelet. The difference is the bezel. The 278275 uses a fluted Everose gold bezel, the most iconic Rolex Datejust design element and the more traditional choice. The 278285 uses a smooth (domed) Everose gold bezel for a quieter, more modern look. Buyers tend to choose the 278275 when they want the classic Datejust look in solid gold, and the 278285 when they want a cleaner profile that draws less attention to the bezel itself. The diamond-bezel 278285RBR sits a tier above both as the gem-set option.

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Why Buy a Rolex 278275 From WatchGuys

Buying a pre-owned Rolex 278275 for sale is a serious investment decision, and the dealer matters as much as the watch. WatchGuys brings over 30 years of Rolex expertise to every transaction, with in-house authentication of every solid gold component, transparent listings, and full buyer protection on every piece.

Common Questions

Rolex Datejust 278275 FAQ

• What is the Rolex Datejust 278275?

  The Rolex Datejust 278275 is a current-production 31mm Datejust crafted entirely in solid 18k Everose gold, with a fluted Everose gold bezel and the iconic Rolex President bracelet in matching solid gold. It is powered by the Caliber 2236 self-winding movement with a 55-hour power reserve, the Syloxi silicon hairspring, Paraflex shock absorbers, and Superlative Chronometer certification. It is water resistant to 100 meters.

• Is the Rolex 278275 Solid Gold or Two-Tone?

  The 278275 is solid 18k Everose gold throughout. The case, fluted bezel, Twinlock screw-down crown, and entire President bracelet are crafted from solid Everose gold. There is no Oystersteel anywhere on the watch. This separates the 278275 from two-tone Everose Rolesor references like the 278271, which pair Oystersteel with 18k Everose gold on the bezel, crown, and center bracelet links only.

• How Much Does a Rolex 278275 Cost?

  Pre-owned and unworn Rolex Datejust 278275 prices typically range from approximately $30,000 to $50,000+ depending on dial configuration, condition, and completeness of box and papers. Standard chocolate, silver, and rose gold dial examples sit at the lower end. Chocolate diamond, silver floral motif with 24 diamonds, and the more decorative dial configurations trade toward the upper end. The intrinsic value of the solid Everose gold case and bracelet provides a meaningful price floor.

• What Dials Are Available on the Rolex 278275?

  The 278275 is offered in a wide range of factory dial configurations curated to complement solid Everose gold. Popular options include chocolate (278275-0010), chocolate diamond-set with a large VI at six o'clock (278275-0025), silver (278275-0029), rose gold dial with diamond hour markers (278275-0031), and silver dial with 10 diamonds framed in Everose gold (278275-0039). Decorative variants include the silver floral motif dial set with 24 diamonds, pink Roman, and rhodium VI Roman configurations.

• What Is the Difference Between the Rolex 278275 and the 278285?

  Both references are 31mm Datejusts in solid 18k Everose gold with the Caliber 2236 movement and the President bracelet. The difference is the bezel. The 278275 uses a fluted Everose gold bezel, the most iconic Rolex Datejust design element and the more traditional choice. The 278285 uses a smooth (domed) Everose gold bezel for a quieter, more modern look. Pricing is similar between the two at comparable dial configurations, with buyer preference driven primarily by the bezel aesthetic. The diamond-bezel 278285RBR sits a tier above both as the gem-set option.

• What Is the Difference Between the Rolex 278275 and the 278271?

  Both references are 31mm Datejusts with fluted Everose gold bezels and the Caliber 2236 movement, but they sit in completely different price tiers. The Rolex Datejust 278271 is Everose Rolesor, combining Oystersteel with 18k Everose gold on the bezel, crown, and center bracelet links only, with the choice of Jubilee or Oyster bracelet. The 278275 is solid 18k Everose gold throughout, paired with the President bracelet. The 278271 typically trades between $11,000 and $16,000, while the 278275 trades significantly higher due to gold weight.

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