Latest in Watch News
Audemars Piguet Supersonnerie 2026 New Release
AP's new Supersonnerie repeaters in titanium, pink gold and white gold, plus two stone-dial Code 11.59s. Specs, prices and which one to buy.
The WatchGuys Journal
Luxury Watch News, Guides, Reviews & Comparisons
Welcome to the WatchGuys luxury watch blog. Get the latest watch news, in-depth guides on Rolex, Patek Philippe, and Audemars Piguet, side by side model comparisons, and real market insight from the dealers who buy and sell luxury watches every day.
80 Articles
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Watch News
New releases, brand announcements, and the stories moving the watch world, from Rolex and Patek Philippe to Audemars Piguet and Omega.
4 Brands
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Watch Buying Guides
Expert luxury watch buying guides for Rolex, Patek Philippe, Audemars Piguet, and F.P. Journe: reference numbers, current market prices, specs, and which pre-owned model to buy.
WatchGuys
Featured Buying Guides
Rolex Buying Guides
Rolex buying guides for every collection, from the Submariner, Daytona, and GMT-Master II to the Datejust, Day-Date, and Land-Dweller, with reference numbers, current market prices, and what to check before buying pre-owned.
WatchGuys
WatchGuys
WatchGuys
3 Brands
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Watch Reviews
Reference by reference watch reviews from the dealers who buy and sell these watches every day, sorted by brand and collection, with specs, pricing, and what to check before buying pre-owned.
WatchGuys
Featured Watch Reviews
Rolex Watch Reviews
Every Rolex watch review we have published, sorted by collection and reference, from the current Submariner, Daytona, and GMT-Master II to vintage Datejust and Day-Date models.
WatchGuys
WatchGuys
34 Articles
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Watch Comparisons
Side by side breakdowns of the references collectors debate most, from dial variants and bezel inserts to sizing and value.
Latest in Watch Comparisons
Rolex 116710 vs 126710: GMT-Master II Compared
Rolex 116710 vs 126710 compared by a dealer. Movement, bracelets, colorways, September 2026 prices, and which GMT-Master II to buy.
77 Articles
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Celebrity Watches
The watches on the wrists of athletes, artists, and icons, and what those pieces are really worth.
Latest in Celebrity Watches
Inside Kirk Cousins' $430,000 Kirko Chainz Watch Collection
Inside Kirk Cousins' $430K+ Kirko Chainz watch flex. Discover his rare Rolex Day-Dates, Root Beer GMT, AP Royal Oak and Patek Calatrava with market values.
9 Articles
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My Collection
Collectors open up their watch boxes and share the stories behind their favorite pieces.
Latest in My Collection
Inside Trae Young's $1.7 Million Watch Collection
Inside Trae Young's $1.7M+ watch collection. Discover rare custom diamond pieces, Audemars Piguet, Rolex and Cartier references, all with current market values.
2 Articles
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How-To Guides
Practical guides for buying, selling, sizing, authenticating, and caring for your luxury watch.
Latest in How-To Guides
How Find Your Rolex Model Reference Number & Serial Number
Learn how to locate your Rolex model reference number and serial number, how to remove your bracelet, and how to determine the age of your Rolex watch.
17 Articles
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Rolex FAQ
Straight answers to the most asked Rolex questions on references, production, pricing, and resale value.
Latest in Rolex FAQ
Rolex St. Bernard Hallmark: Why a Dog Is in Your Rolex
Found a dog’s head inside your gold Rolex? That’s the Swiss official hallmark. What it proves, what it doesn’t, and why US watches rarely have it.
