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Receive a free quote for your Rolex watch in 15 minutes by filling out the form below or by calling us at (213) 302-4400.

Sell My Rolex

Selling your Rolex at WatchGuys is incredibly easy. We offer
the most competitive prices and guaranteed same-day
payment. You may visit us locally or sell online.

Sell My Rolex

Selling your Rolex at WatchGuys is incredibly easy. We offer the most competitive prices and guaranteed same-day payment. You may visit us locally or sell online.

Mail your Rolex today using our free prepaid FedEx label.
authentic badge FREE INSURANCE
All packages mailed in are fully insured for your peace of mind.
financing FAST PAYMENT
Get paid the same day your Rolex arrives at our office.
Change your mind about selling? No problem, we offer free returns.

Deciding to sell your Rolex can be a significant decision, often prompted by various factors such as financial needs, upgrading to a newer model, or a simple change in personal style. When choosing where to sell your timepiece, it's essential to consider the platform's credibility, experience, and the value they offer. In this context, WatchGuys stands out as an ideal choice.

When selling a Rolex watch it is in your best interest to sell to a trusted luxury watch buyer who is licensed and authorized to buy pre-owned Rolex watches. This will give you the confidence to know you are dealing with experts who specialize in buying Rolex watches for immediate cash.

Sell Your Rolex Watch To WatchGuys

WatchGuys, a licensed dealer with an impressive track record of over 40 years in the industry, offers a secure and convenient process to ensure you get the best price for your Rolex. Our seasoned team of experts offers an accurate valuation based on the condition, model, rarity, and market demand for your watch. Choosing WatchGuys means partnering with professionals who value integrity and transparency, with their reputation being a testament to this. You can rest assured knowing you're getting the best possible price for your Rolex, backed by their extensive market knowledge and expertise.

We specialize in only buying Rolex watches so rest assured you will get full fair market value. This makes WatchGuys the best place to sell your Rolex because we can accurately price your watch based on current market resale values. This process involves inspecting the condition and any repairs the watch may need and researching the model and serial number to accurately assess the correct value for your Rolex.

How To Sell Your Rolex Online


Fill out our form with details and photos of your Rolex. Expect a callback within half an hour.


If you accept the offer, we’ll email a free, insured FedEx shipping label. Drop your watch at the nearest FedEx office.


Our Rolex experts will inspect your watch (recorded on video) to confirm its condition matches your description.


Upon accepting the offer, you will be paid immediately. Choose from same-day bank wire or a company check.

We make it easy to sell your Rolex through our safe and confidential process. Whether you are selling a Rolex near you or online we are prepared to offer you an honest evaluation, highest price possible, a trusted experience and immediate payment. To get started with selling your Rolex watch online, simply fill out our sell rolex form on this webpage. If you would like to learn more about how to sell your Rolex watch contact us at (213) 302-4400. Our team would be happy to answer any questions you my have. You may also email us at sales@watchguys.com. Thank you for the opportunity to purchase your watch. We are a licensed authorized Rolex watch buyer and you can expect the best price for your watch. To inquire about selling your Rolex please contact us directly at (213) 302-4400 or complete the sell form on this page.

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How Much Is My Rolex Watch Worth?

Several factors play a pivotal role in determining the value of your Rolex watch. The model and reference number are among the most significant factors, as certain models, such as the Submariner or Daytona, often hold their value better due to high demand. The watch's condition is also crucial; a well-maintained Rolex in pristine condition will fetch a higher price than one showing significant wear and tear.

The model number is located between the lugs at 12 o’ clock, where the bracelet meets the watch case. Serial numbers will provide the year of the watch and authenticity and is found between the lugs at 6 o’ clock. For Rolex watch buyers the most important factor when you are ready to sell a Rolex watch is the model number. It will verify year, material, as well as the movement of the watch. Other items we consider when valuing a Rolex is the metal selection, whether the watch is yellow or white gold, rose gold, stainless, stainless and gold, or platinum. To get the full value for your Rolex it is preferred the watch comes with the original box, papers and certificate. We will still be able to buy your Rolex without box and paperwork so it is best to try to look for them if possible.

Although used Rolex watches have a strong resale value it is important to know that the market controls the resale value. The price is determined by what a customer is willing to pay for your model Rolex. WatchGuys is prepared to offer you an honest valuation and best price as well as immediate payment. We also guarantee complete confidentiality and this is another reason why customers trust our service to sell Rolex watches. For questions on how to sell your Rolex watches or to find the value please call us at (213) 302-4400.

Rolex Watch Models We Buy

We Buy All Rolex Models For Immediate Payment. New, Used, Vintage, and In Working Condition or Not.
  • Rolex Air-King
  • Rolex Cellini
  • Rolex Date
  • Rolex Datejust
  • Rolex Datejust II
  • Rolex Daydate
  • Rolex Daytona
  • Rolex Explorer
  • Rolex Explorer II
  • Rolex GMT-Master
  • Rolex GMT-Master II
  • Rolex Masterpiece
  • Rolex Milgauss
  • Rolex Oyster Perpetual
  • Rolex President
  • Rolex Sea-Dweller
  • Rolex Sky-Dweller
  • Rolex Submariner
  • Rolex Yachtmaster
  • Rolex Yachtmaster II
  • Vintage Rolex

Where Can I Sell My Rolex Online?

WatchGuys has provided an extremely safe and secure way for customers looking to sell a Rolex watch online. We buy Rolex watches online from all over the United States on a daily basis and there is never any sales commissions, taxes, or fees deducted from the purchase price. Sell your Rolex watch online for best price to WatchGuys the #1 online Rolex watch buyer. We are a trusted online Rolex watch buyer that is properly licensed to buy Rolex watches. Your trust and confidence is most important and we promise to make the process of selling your Rolex online enjoyable and stress-free while offering our clients an honest up to date market evaluation, best price, and same day payment.

What separates WatchGuys from other online Rolex watch buyers is that payment is made the same day your watch arrives, making us the fastest and best place to sell a Rolex online. We also guarantee complete confidentiality whether you are selling one Rolex or an entire collection. To get the best price for your Rolex, use our free no-obligation safe and secure process to sell your Rolex to WatchGuys. Mail us your Rolex today and get paid tomorrow! All packages are pre-paid and fully insured and will arrive safely at our headquarters in Los Angeles. Thank you in advance for the opportunity to buy your Rolex for cash.

Where Is The Best Place To Sell A Rolex Watch?

So, if you are searching Google for the “best place to sell a Rolex watch”, or possibly even searches like “sell my Rolex”, “sell a Rolex near me”, or “sell my Rolex in Los Angeles”, look no further. WatchGuys is the premier destination to sell your watch for current market value. Our team of Rolex watch buyers promises to make the selling your Rolex process the easiest and most private experience. We also promise to offer you an expert and honest valuation and the best price possible for your used Rolex watch. Sell your Rolex with no middleman, fees or commissions by selling direct to WatchGuys a licensed Rolex dealer for the absolute best value when buying or selling a Rolex. We buy all Rolex watch models in any condition, working or not. You are always welcome to take advantage of our free quote service whether you want to sell a Rolex now or to find the value of your Rolex watch. WatchGuys always offers the best price and fastest payment methods in the business. Our Los Angeles Rolex Exchange will pay the most money for your luxury timepiece. Call us at (213) 302-4400.

Sell Vintage Rolex Watches For Cash

The rarity and age of the watch can also affect its value. Limited edition pieces or those with rare dial colors (like the "Paul Newman" Daytona) can command higher prices. Similarly, vintage Rolex watches, if in good condition and with their original parts, can be highly sought after by collectors. The presence of original box and papers can further enhance a Rolex's value, as it attests to the authenticity of the timepiece. Lastly, market trends and demand influence value as well; a watch that is in high demand in the current market will generally fetch a higher price.

Selling your vintage Rolex watch to WatchGuys will help you to receive the highest value for your Rolex watch. Our Rolex watch buyers have the experience and understanding of current market prices to make generous cash offers on all Rolex watch models. Sell Vintage Rolex in working condition or not, we will buy your watch. See for yourself and read our 5-star reviews and see why we are the best place to sell a Vintage Rolex in Los Angeles. Take advantage of our free quote service today and see how much your Vintage Rolex is worth!

  • Submariner Model 5513, 5514, 5517, 6200
  • Daytona “Paul Newman”
  • GMT Master Model 6542
  • Explorer II Model 16550
  • Datejust Model 1601
  • Milgauss Model 6541
  • Submariner Four Liner Model 14060M
  • Submariner Big Crown 6538

Frequently Asked Questions

How Quickly Will I Receive a Quote?

Once the information on your watch is submitted, our watch buying department will get you a quote in 30 minutes. The fastest and best Rolex watch buyer.

How Do You Put a Value on My Rolex?

The money you receive for your watch is determined on a few key factors: model, condition, age, materials (gold, white gold, stainless, stainless and gold, platinum, diamonds), box and papers, the current market selling price and demand in the secondary market.

What Happens if I Am Not Satisfied With My Offer?

There is never any pressure to sell your watch and if by chance you choose to decline our purchase price no reason to ship the watch. If we already received your watch, we will mail it with back fully insured and free of charge.

How Do I Ship the Watch?

We will email you a fully-insured pre-paid shipping label for you to take to the nearest FedEx location. They will carefully package your item and attach the label for free. Your watch will arrive at our headquarters the next day, all at no cost to you.

Can I Sell My Rolex Without Box or Papers?

Yes, you can sell your Rolex without the box and paperwork but a watch that has the original certificate and boxes are beneficial and will hold a higher resale value when you are selling a pre-owned Rolex watch. Having this valuable information will assist us in quickly identifying the market value for your used Rolex watch. Our Rolex watch buyers will perform the same inspection to determine its condition, age, authenticity, and current market value even without a certificate. Sell your used Rolex without the box and papers to WatchGuys where you can still expect the best price for your Rolex. We understand that selling your Rolex in general, whether you have the paperwork or not may be a difficult task but you can trust us to provide you with an accurate purchase price and immediate payment. To sell a Rolex without box or papers call WatchGuys today for a free quote 310-399-2200.

Do Rolex Watches Go Up in Value?

Rolex watch prices have increased dramatically in recent years like no other luxury watch brand. Some models have exploded in price like the Rolex Daytona, Cosmograph Daytona, GMT-Master II, and the famous Rolex Submariner (just to mention a few). Yes, Rolex watches hold their value and now is the absolute best time to sell or buy a Rolex watch. Receive a free quote today and get the value of your pre-owned Rolex.

Are You Able To Value My Rolex Without Selling It?

Yes, we are more than happy to provide you with a free no-obligation quote at no charge at all whether you are selling a Rolex online or in person. When the time is right for you to sell your Rolex watch please let us know, we are committed to pay the highest price, best customer service, and the quickest payment of any Rolex watch buyer.

Why Is My Rolex Appraisal Higher Than Your Offer?

Rolex watch appraisals are mainly used for insurance replacement and the prices are usually of much higher because you would need to replace your Rolex watch with the newer model. Our offers are base on the fair market resale value which is determined by the model and serial number, condition, age, materials used and market demand. You can always get the best price for your Rolex when you sell to WatchGuys.

Should I Have My Rolex Cleaned Before Selling It?

Polishing your Rolex may decrease the value and it would be best for us to examine the watch first and let us do the polishing if needed. Vintage Rolex watches are more valuable not polished so they can remain in their worn condition as the years pass.


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