Rolex Datejust 278381RBR

Buying Advice

About the Rolex Datejust 278381RBR

The Rolex Datejust 278381RBR is the diamond-set bezel version of the current-generation 31mm Datejust 31 in Everose Rolesor, combining Oystersteel with 18k Everose gold and topped with a factory diamond bezel of 46 brilliant-cut diamonds set in 18k Everose gold. At WatchGuys, we carry pre-owned and unworn Rolex Datejust 278381RBR examples across the full range of factory diamond dial configurations and both bracelet options. The 278381RBR sits at the premium tier of the modern Rolex Datejust 31 family, alongside the Yellow Rolesor diamond-bezel Rolex Datejust 278383RBR and the fluted-bezel Rolex Datejust 278271.

Rolex Datejust 278381RBR Specifications

The 278381RBR measures 31mm in diameter and is built in Rolex's Everose Rolesor configuration, with the Oystersteel case middle and outer bracelet links paired with 18k Everose gold on the winding crown, center bracelet links, and the diamond-set bezel. The factory diamond bezel holds 46 round brilliant-cut diamonds in 18k Everose gold settings. The "RBR" suffix in the reference number is Rolex's internal designation for this exact bezel configuration, denoting a diamond-set bezel rather than the fluted bezel of the standard 278271 sibling. Everose is Rolex's proprietary rose gold alloy, developed in-house in 2005, with a small percentage of platinum added to the standard gold and copper mix to lock in the warm pink tone and prevent fading. Inside is the Caliber 2236, a Superlative Chronometer movement featuring the patented Syloxi silicon hairspring, Paraflex shock absorbers, a 55-hour power reserve, and accuracy of plus or minus 2 seconds per day after casing. The Oyster case is rated to 100 meters of water resistance with a screw-down Twinlock crown and sapphire crystal with the signature Cyclops lens over the date at 3 o'clock.

Rolex Datejust 278381RBR Dial Options

The 278381RBR is offered in one of the most jewelry-leaning dial selections in the entire Datejust 31 catalog, with most variants featuring factory-set diamonds to match the bezel. The aubergine dial is the signature configuration, a deep purple sunray finish with Roman numeral hour markers and a large diamond-set VI marker, exclusive to Everose configurations and one of the most distinctive dials Rolex currently produces. The chocolate Roman dial is offered with diamond-set Roman numerals, creating a warm tonal match against the Everose case. Additional options include the silver Raindrop diamond dial (with diamonds arranged in a falling pattern), the floral motif dial, the dark rhodium Roman dial with diamond hour markers and a diamond VI, sunburst dials in various tones, mother of pearl with factory diamond hour markers, and the white Roman dial for buyers who want the diamond bezel without diamond dial markers. Both bracelet options are produced in matching Everose Rolesor: the three-link Oyster with folding Oysterclasp and Easylink extension, and the five-link Jubilee with concealed Crownclasp.

Rolex Datejust 278381RBR Price

Pre-owned Rolex Datejust 278381RBR prices typically range from $18,000 to $25,000 depending on dial, bracelet, condition, and completeness with box and papers. Entry into the reference starts with sunburst and Roman dial examples on the Oyster bracelet at the lower end of the range. The aubergine diamond Roman, dark rhodium diamond Roman, and chocolate diamond Roman dials trade in the middle of the range. Mother of pearl with factory diamonds, floral motif dials, and Raindrop diamond dials reach toward $25,000 and beyond for unworn examples with full sets, particularly on the Jubilee bracelet. According to Chrono24 market data, the 278381RBR has an average listing price of approximately $23,000 across all configurations, with most listings classified as new or unworn. Rolex raised retail prices approximately 7% in January 2026. For broader budget context, browse our full rose gold Rolex collection or our two-tone Rolex collection.

Rolex Datejust 278381RBR vs. Rolex Datejust 278383RBR

The 278381RBR and the 278383RBR are the two two-tone Datejust 31 references in current production fitted with a factory diamond bezel, and the only difference between them is the gold type. The 278381RBR uses 18k Everose gold (Everose Rolesor), Rolex's proprietary rose gold alloy with platinum content that locks in the warm pink hue. The Rolex Datejust 278383RBR uses traditional 18k yellow gold (Yellow Rolesor), producing the classic warm gold tone of the original 1930s Rolesor. Both share the same 31mm Oystersteel case construction, the same 46-diamond bezel layout, the same Caliber 2236 movement, and the same Oyster and Jubilee bracelet choices. Dial options differ to complement each metal: the 278381RBR offers aubergine, chocolate, and floral dials exclusive to Everose, while the 278383RBR offers champagne and yellow-gold-themed configurations. The 278381RBR typically trades at a small premium over the 278383RBR on the secondary market, reflecting current collector preference for rose gold. For the fluted-bezel alternative in the same Everose Rolesor configuration, see the Rolex Datejust 278271, which trades at a meaningful discount.

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Why Buy a Rolex Datejust 278381RBR From WatchGuys

When you shop for a pre-owned Rolex Datejust 278381RBR for sale at WatchGuys, you get more than a watch. Every piece is authenticated by our in-house watchmakers and backed by a comprehensive set of buyer protections.

Common Questions

Rolex Datejust 278381RBR FAQ

• What does the RBR suffix mean on the Rolex 278381RBR?

  RBR is Rolex's internal designation for a factory diamond-set bezel on certain Datejust references. On the 278381RBR, the suffix indicates that the bezel is set with 46 round brilliant-cut diamonds in 18k Everose gold, rather than the fluted bezel found on the standard 278271 sibling. The RBR suffix appears across multiple Datejust 31 references with diamond bezels, including the 278383RBR in Yellow Rolesor and the 278384RBR in steel with a white gold diamond bezel. The diamond layout, settings, and stone quality are all original factory work, not aftermarket additions.

• How many diamonds are on the Rolex 278381RBR bezel?

  The Rolex Datejust 278381RBR bezel is set with 46 round brilliant-cut diamonds, each hand-set in individual 18k Everose gold settings around the circumference of the bezel. Rolex uses only IF (internally flawless) to VVS-grade diamonds with a minimum of G color on its factory-set pieces. Dial-mounted diamonds (on the chocolate, aubergine, mother of pearl, and Raindrop variants) are additional to the 46 stones on the bezel and follow the same quality standards.

• Rolex 278381RBR vs. Rolex 278383RBR, what is the difference?

  The only difference between the Rolex 278381RBR and the Rolex 278383RBR is the gold type. The 278381RBR uses 18k Everose gold for a warm rose tone (Everose Rolesor). The 278383RBR uses traditional 18k yellow gold for a classic warm gold tone (Yellow Rolesor). Both share the same 31mm Oystersteel case, the same 46-diamond bezel layout, the same Caliber 2236 movement, and the same Oyster and Jubilee bracelet options. Dial options differ to complement each metal. The 278381RBR typically trades at a small premium over the 278383RBR, reflecting current collector preference for rose gold tones.

• What dials are available on the Rolex Datejust 278381RBR?

  The 278381RBR offers one of the most jewelry-leaning dial selections in the Datejust 31 catalog. The aubergine deep purple dial with diamond Roman numerals and a large diamond-set VI marker is the signature configuration. The chocolate Roman dial is offered with diamond markers for a warm tonal match. Additional options include the silver Raindrop diamond dial, the dark rhodium Roman dial with diamond hour markers and diamond VI, the floral motif dial, sunburst dials in various tones, mother of pearl with diamond hour markers, and white Roman dials. Most factory dial configurations include diamond hour markers to coordinate with the bezel.

• How much does a Rolex Datejust 278381RBR cost?

  Pre-owned Rolex Datejust 278381RBR prices typically range from $18,000 to $25,000 depending on dial, bracelet, condition, and completeness. Sunburst and Roman dial examples on the Oyster bracelet sit at the lower end. Aubergine, dark rhodium, and chocolate diamond Roman dials trade in the middle. Mother of pearl with diamonds, floral motif, and Raindrop diamond dials reach the upper end and beyond, particularly on the Jubilee bracelet with full set. According to Chrono24 market data, the 278381RBR averages approximately $23,000 across all configurations. Rolex raised retail prices approximately 7% in January 2026.

• Is the Rolex 278381RBR a good investment?

  The 278381RBR offers strong long-term value for buyers who want a current-production Rolex with factory diamonds in the most sought-after metal tone in the catalog. Everose Rolesor with diamond bezel is among the most demanded configurations in the Datejust 31 family, and authorized dealer waitlists for specific dial variants such as the aubergine and mother of pearl can stretch to 12 months or longer. The pre-owned market consistently trades the 278381RBR at or near retail, with rare dial configurations occasionally appreciating above retail. As with any diamond-set piece, condition of the factory diamonds and originality of the bezel are central to value, and we authenticate both before listing.

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