Rolex Datejust 278271

Buying Advice

About the Rolex Datejust 278271

The Rolex Datejust 278271 is the current-generation 31mm Datejust 31 in Everose Rolesor, combining Oystersteel with 18k Everose gold and topped with a fluted Everose gold bezel. At WatchGuys, we carry pre-owned and unworn Rolex Datejust 278271 examples across the full range of factory dial colors and both bracelet options. The 278271 is the rose gold two-tone option in the modern Rolex Datejust 31 family, sitting alongside the steel Rolex Datejust 278240, the White Rolesor Rolex Datejust 278274, and the Yellow Rolesor Rolex Datejust 278273.

Rolex Datejust 278271 Specifications

The 278271 measures 31mm in diameter and is built in Rolex's Everose Rolesor configuration, with the Oystersteel case middle and outer bracelet links paired with 18k Everose gold on the bezel, winding crown, and center bracelet links. Everose is Rolex's proprietary rose gold alloy, developed in-house in 2005, with a small percentage of platinum added to the gold and copper mix that locks in the warm pink tone and prevents the fading common to standard rose gold over time. The fluted bezel is the signature Datejust design element on this reference, machined from solid Everose gold rather than steel. Inside is the Caliber 2236, a Superlative Chronometer movement featuring the patented Syloxi silicon hairspring, Paraflex shock absorbers, a 55-hour power reserve, and accuracy of plus or minus 2 seconds per day after casing. The Oyster case is rated to 100 meters of water resistance with a screw-down Twinlock crown and sapphire crystal with the signature Cyclops lens over the date at 3 o'clock.

Rolex Datejust 278271 Dial Options

The 278271 is produced in one of the deepest dial selections in the current Datejust 31 lineup, with most options curated to complement the warm tones of Everose gold. The chocolate dial is the signature pairing, with a deep brown sunray finish that creates a seamless, tonal look against the Everose bezel and bracelet accents. The sundust dial provides a soft metallic rose tone that blends harmoniously with the case material. White Roman, silver, slate, and pink dials are also offered for buyers who prefer a higher contrast against the gold. At the top of the range, the aubergine deep purple dial is offered exclusively in a diamond-set Roman numeral configuration with a large diamond-set VI marker, and mother of pearl dials with factory diamond hour markers add a jewelry-leaning option. Both bracelet options are produced in matching Everose Rolesor: the three-link Oyster with folding Oysterclasp and Easylink extension, and the five-link Jubilee with concealed Crownclasp.

Rolex Datejust 278271 Price

Pre-owned Rolex Datejust 278271 prices typically range from $11,500 to $17,500 depending on dial, bracelet, condition, and completeness with box and papers. Standard chocolate and sundust dials on the Oyster bracelet sit in the lower half of the range. Diamond hour marker dials and mother of pearl variants trade toward the upper end, and the aubergine diamond Roman dial commands the highest premiums in the reference family, often reaching $18,000 or more for unworn examples with full sets. Jubilee bracelet examples generally carry a small premium over Oyster examples. For broader budget context, browse our full rose gold Rolex collection or our two-tone Rolex collection.

Rolex Datejust 278271 vs. Rolex Datejust 278273

The 278271 and the 278273 are the two two-tone Datejust 31 references in current production, and the only difference between them is the gold type. The 278271 uses 18k Everose gold (Everose Rolesor), Rolex's proprietary rose gold alloy that maintains its warm pink tone over time thanks to the platinum content. The Rolex Datejust 278273 uses traditional 18k yellow gold (Yellow Rolesor), producing a classic warm gold tone that has defined the two-tone Datejust look since the 1930s. Both share the same 31mm Oystersteel case construction, the same Caliber 2236 movement, the same fluted bezel design, and the same Oyster and Jubilee bracelet choices. Dial options differ to complement each metal: the 278271 offers chocolate and sundust dials exclusive to Everose, while the 278273 offers champagne dials that pair naturally with yellow gold. The 278271 typically trades at a slight premium over the 278273 on the secondary market, reflecting current collector preference for rose gold tones. Buyers who want the warm, contemporary rose tone choose the 278271. Buyers who want the classic two-tone Rolex look reach for the 278273.

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Why Buy a Rolex Datejust 278271 From WatchGuys

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Common Questions

Rolex Datejust 278271 FAQ

• What size is the Rolex Datejust 278271?

  The Rolex Datejust 278271 has a 31mm Oyster case in Everose Rolesor, with a thickness of approximately 11mm and a lug-to-lug of about 36.5mm. It is the midsize option in the modern Datejust family, sitting between the 28mm Lady-Datejust and the 36mm Datejust. The 31mm size works on wrists from roughly 5.5 inches to 6.75 inches, and is popular with women who want more wrist presence than a Lady-Datejust 28 as well as men with slimmer wrists who prefer a more compact dress watch.

• What is Everose Rolesor on the Rolex 278271?

  Everose Rolesor is Rolex's name for the two-tone configuration that combines Oystersteel with 18k Everose gold. On the 278271, the Oystersteel case middle and outer bracelet links pair with Everose gold on the fluted bezel, winding crown, and center bracelet links. Everose is Rolex's proprietary rose gold alloy, developed in-house in 2005, with a small percentage of platinum added to the standard gold and copper mix. The platinum locks in the warm pink tone and prevents the fading or color shift that affects most standard rose gold over time.

• Rolex 278271 vs. Rolex 278273, what is the difference?

  The only difference between the Rolex 278271 and the Rolex 278273 is the gold type. The 278271 uses 18k Everose gold for a warm rose tone (Everose Rolesor). The 278273 uses traditional 18k yellow gold for a classic warm gold tone (Yellow Rolesor). Both share the same 31mm Oystersteel case, the same Caliber 2236 movement, the same fluted bezel, and the same Oyster and Jubilee bracelet options. Dial options differ slightly to complement each metal. The 278271 typically commands a small premium on the secondary market, reflecting current preference for rose gold.

• What dials are available on the Rolex Datejust 278271?

  The 278271 offers one of the widest dial selections in the Datejust 31 family. Signature options curated for Everose include the chocolate sunray dial and the sundust dial, both exclusive to Everose configurations. Standard options include white Roman, silver, slate, and pink dials with either stick or Roman numeral hour markers. Jewelry-leaning options include mother of pearl dials with factory diamond hour markers, and the aubergine deep purple dial with diamond Roman numerals and a large diamond-set VI marker, which is one of the most distinctive dials in the entire Datejust catalog.

• How much does a Rolex Datejust 278271 cost?

  Pre-owned Rolex Datejust 278271 prices typically range from $11,500 to $17,500 depending on dial, bracelet, condition, and completeness. Standard chocolate and sundust dials on the Oyster bracelet sit at the lower end. Diamond hour marker dials and mother of pearl variants trade toward the upper end. The aubergine diamond Roman dial commands the highest premiums, often reaching $18,000 or more for unworn examples with box and papers. Jubilee bracelet examples generally carry a small premium over Oyster bracelet examples. Rolex raised retail prices approximately 7% in January 2026, which has tightened the gap between retail and secondary market pricing.

• Should I choose the Oyster or Jubilee bracelet on the 278271?

  Both bracelets are factory configurations for the 278271, both built in matching Everose Rolesor, so the choice comes down to personal preference. The Oyster bracelet has three flat links and a sportier, more utilitarian profile, with the Easylink comfort extension that adds approximately 5mm to the length. The Jubilee bracelet has five smaller links, sits closer to the wrist, and is generally considered the dressier option, paired with a concealed Crownclasp on this reference. The Jubilee is the historical Datejust bracelet, introduced in 1945 alongside the original Datejust, and pairs particularly well with the chocolate and sundust dials.

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