Rolex Datejust 278241

Buying Advice

About the Rolex Datejust 278241

The Rolex Datejust 278241 is the current-production 31mm Datejust in Everose Rolesor, combining a polished 904L Oystersteel case with an 18k Everose rose gold domed bezel, Twinlock screw-down crown, and matching two-tone bracelet center links. Powered by the Caliber 2236 with a 55-hour power reserve and the proprietary Syloxi silicon hairspring, the 278241 is one of the most popular midsize Rolex watches in the modern catalog. Pre-owned and unworn examples are listed by WatchGuys with full authentication by our in-house watchmakers and our 2-year warranty, and the reference is available across a wide range of factory dial configurations on both Oyster and Jubilee bracelets.

The 278241 sits in the heart of the modern Rolex Datejust 31 lineup, designed for buyers who want the warmth of rose gold accents in a refined midsize case. It pairs naturally with both formal and everyday outfits, which is why it remains a benchmark women's two-tone Rolex on the secondary market. Browse the full Rolex Datejust collection for every current and discontinued reference, or read the Rolex Datejust Buyer's Guide for the complete reference history and pricing breakdown.

Rolex 278241 Everose Rolesor Configuration

Everose Rolesor is Rolex's name for the combination of Oystersteel and 18k Everose gold on a single watch. On the 278241, the case middle, case back, lugs, and the outer bracelet links are crafted from Oystersteel, while the domed bezel, crown, and center bracelet links are crafted from solid 18k Everose gold. Everose is Rolex's proprietary rose gold alloy, blended with a small amount of platinum to maintain its warm pink tone over decades without fading. The reference is available on both the dressier five-link Rolex Jubilee bracelet and the sportier three-link Oyster bracelet, putting it in a different visual category than yellow or white two-tone Rolex configurations.

Dial options on the 278241 are deliberately curated to complement the warm Everose accents. The pink sundust and chocolate dials are the most popular signature pairings, with the rose gold tone of the bezel echoed in the dial color. Other factory configurations include mother of pearl with diamond hour markers, silver with diamond markers, slate, white, the pink floral motif dial, and Roman numeral configurations. Diamond bezel variants are sold under separate references in the same family. For a broader view of midsize options, browse the midsize Rolex and women's Rolex collections.

Rolex Datejust 278241 Price

Pre-owned and unworn Rolex Datejust 278241 prices typically range from approximately $11,000 to $20,000+ depending on dial configuration, bracelet choice, condition, and completeness of box and papers. Standard pink sundust, silver, and chocolate dial examples on the Oyster bracelet sit in the lower half of the range. Mother of pearl with diamond hour markers, factory diamond hour marker variants, and Jubilee bracelet configurations trade at the upper end. The 278241 follows the broader two-tone Datejust pattern of trading close to retail on the secondary market, which makes the pre-owned route a strong value path for buyers who prefer a specific dial or want to skip the authorized dealer waitlist.

Rolex 278241 vs. Rolex 278271

The 278241 and the Rolex Datejust 278271 are sibling references in the same 31mm Everose Rolesor family. The case, movement (Caliber 2236), bracelet options, and dial menu overlap considerably between them. The difference is the bezel. The 278241 uses a domed (smooth) 18k Everose gold bezel for a cleaner, more understated profile. The 278271 uses a fluted 18k Everose gold bezel, the signature Datejust design element that catches light from every angle. Buyers who prefer a quieter, more contemporary look tend to choose the 278241. Buyers who want the traditional fluted-bezel Datejust silhouette in rose gold lean toward the 278271. Pricing on the 278271 typically runs slightly higher than the 278241 for comparable dial configurations.

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Why Buy a Rolex 278241 From WatchGuys

Buying a pre-owned Rolex Datejust 278241 for sale is a real investment decision, and the dealer matters as much as the watch. WatchGuys brings over 30 years of Rolex expertise to every transaction, with in-house authentication, transparent listings, and full buyer protection on every piece.

Common Questions

Rolex Datejust 278241 FAQ

• What is the Rolex Datejust 278241?

  The Rolex Datejust 278241 is a current-production 31mm Datejust in Everose Rolesor, which combines Oystersteel with 18k Everose rose gold. It features a 31mm Oyster case, a domed (smooth) 18k Everose gold bezel, the Caliber 2236 self-winding movement with a 55-hour power reserve, a Cyclops lens over the date at 3 o'clock, and 100 meters of water resistance. It is offered on either the Jubilee or Oyster bracelet in matching two-tone construction.

• What Is Everose Rolesor on the Rolex 278241?

  Everose Rolesor is Rolex's name for the combination of Oystersteel and 18k Everose gold on a single watch. On the 278241, the case middle, case back, lugs, and outer bracelet links are Oystersteel, while the bezel, crown, and center bracelet links are crafted from solid 18k Everose gold. Everose is Rolex's proprietary rose gold alloy, formulated with a small amount of platinum so the pink tone stays warm and stable over decades without fading.

• How Much Does a Rolex Datejust 278241 Cost?

  Pre-owned and unworn Rolex Datejust 278241 prices typically range from approximately $11,000 to $20,000+ depending on dial configuration, bracelet choice, condition, and completeness of box and papers. Standard pink sundust, silver, and chocolate dial examples on the Oyster bracelet sit in the lower half of the range. Mother of pearl diamond, factory diamond hour markers, and Jubilee bracelet configurations trade at the upper end.

• What Dials Are Available on the Rolex 278241?

  The 278241 is offered in a wide range of factory dial configurations curated to complement the warm Everose tone. Popular options include pink sundust, chocolate, mother of pearl with diamond hour markers, silver with diamond markers, slate, white, and the pink floral motif dial. Hour marker options include applied baton indexes, Roman numerals, and factory diamond hour markers. Diamond bezel variants are sold under separate references in the same family.

• What Is the Difference Between the Rolex 278241 and the 278271?

  The 278241 and 278271 are sibling references in the same 31mm Everose Rolesor family. They share the Caliber 2236 movement, the Oystersteel case construction, the rose gold center bracelet links, and the dial menu. The difference is the bezel. The 278241 uses a domed (smooth) 18k Everose gold bezel for a quieter, more contemporary look. The 278271 uses a fluted 18k Everose gold bezel, the signature Datejust design element. The 278271 typically commands a small premium over the 278241 at comparable condition.

• Is the Rolex 278241 a Women's Watch?

  The 278241 is a midsize Datejust at 31mm, which Rolex positions as unisex. It is one of the most popular configurations in the women's Rolex segment, particularly for buyers who want rose gold accents in a refined case size, but it also wears well on men with smaller wrists who prefer a more vintage proportion. The 31mm Datejust 31 sits between the 28mm Lady-Datejust and the 36mm Datejust, and the 278241 is a strong choice for either audience.

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