Sell With Confidence
Why Sell To WatchGuys
The highest prices paid, same-day payment, and zero fees or commissions. Sell your Rolex, Patek Philippe, or Audemars Piguet to the dealer collectors already watch work every week.
- Rated 5.0 by sellers on Trustpilot
- Same-day payment
- No fees or commissions
- Featured in Forbes, GQ, and Bloomberg
The WatchGuys Difference
Six reasons sellers choose WatchGuys
Selling a luxury watch comes down to price, speed, and trust. Here is how we win on all three.
Highest Prices Paid
The prices we pay for luxury watches, and especially Rolex, run higher than our competitors because many pieces are pre-sold to private clients and collectors through our worldwide dealer network. Your watch often has a buyer waiting, so more of its value goes to you.
A Five-Star Reputation
Check out our five-star reviews and see why sellers trust WatchGuys from coast to coast. Real people answer, offers get honored, and the stories on our Testimonials page say it better than we can.
Free 30-Minute Appraisals
Appraising your Rolex or luxury watch is quick, easy, and free. We can get a deal done in about 30 minutes, in person or by text, and there is never any obligation to sell.
True Luxury Watch Experts
We specialize in buying and selling Rolex and are always interested in Patek Philippe, Audemars Piguet, and other high-end brands. New, used, or vintage, working or not, every piece is evaluated in house by a certified watchmaker.
No Fees or Commissions
The purchase price we agree on is the price you get paid. No listing fees, no seller commissions, and never any hidden deductions. Compare that with marketplace and auction cuts and the math is simple.
Our Promise
An honest, up-to-date valuation, a trusted experience, the best possible price, and immediate same-day payment, all handled with 100 percent confidentiality. Your trust, comfort, and satisfaction are our number one priority.
Know Your Options
How selling to WatchGuys compares
Every route to selling a watch trades something away. Here is the honest picture, so you can choose with clear eyes.
| Factor | WatchGuys | Online Marketplaces | Auctions and Consignment | Pawn Shops |
|---|---|---|---|---|
| Time to payment | Same day | Weeks to months, after it sells | 3 to 6 months is common | Same day |
| Fees and commissions | None | Listing plus payment processing fees | Seller commission plus buyer premium | None, but offers run far below market |
| Price basis | Live market data and pre-sold demand | Your guess, then buyers negotiate down | Whatever the room does that day | A generalist counter offer |
| Fraud and chargeback risk | None, we are the buyer | Yours to manage alone | Low | Low |
| Shipping and insurance | Free insured overnight FedEx label | Your cost and your risk | Varies by house | In person only |
| Watch expertise | Specialist buyers and a certified watchmaker | None provided | Strong for rare pieces | Rarely watch specialists |
Categories are described in general terms and individual businesses vary. Marketplace, auction, consignment, and pawn structures reflect common industry practice.
Selling Is Simple
Three steps to getting paid
Get your offer
Fill out the Sell My Watch form or text photos of your watch to (213) 414-1525. Expect a callback within about half an hour during business hours, with a real number, not a range.
Ship free or visit us
Accept the offer and we email a free, fully insured FedEx overnight label the same day. Prefer to sell in person? Schedule An Appointment at the Downtown Los Angeles showroom.
Get paid same day
Choose a same-day bank wire or a company check the day your watch arrives, or cash in person. If you change your mind, we mail your watch back free of charge.
What We Buy
Every brand worth collecting
From the Submariner, Daytona, GMT-Master II, Datejust, and Day-Date to the Nautilus, Aquanaut, and Royal Oak, we buy the pieces collectors actually want, plus Cartier, Omega, Panerai, Richard Mille, Vacheron Constantin, and more. Modern or vintage, with papers or without, working or not.
Watch Us Work
See our offers before you ask for one
Most dealers ask for your trust. WatchGuys shows the receipts. Our original YouTube series Selling Time films real customers, real negotiations, and real payouts inside our Downtown Los Angeles showroom, so you know exactly how we treat sellers before you ever reach out.
WatchGuys is a family business built on four decades in the Los Angeles watch trade, now on the ground floor of the California Jewelry Mart at 613 S Hill St. It is why more than 300,000 collectors follow along, and why national press comes to us for market insight.
As Seen In
Customer Stories
What customers say
I've never purchased a high-price item online without stepping into the store. That changed after my one-on-one FaceTime with Robert. They have a customer and a referral for life.
First time working with the WatchGuys and I couldn't be more impressed. The team is professional, polite, responsive, and kept me in the loop throughout my entire sale. Truly a pleasure doing business with them.
It's a little intimidating to buy an expensive luxury watch online, but these guys are the real deal. Great communication before and after. Watch was exactly as presented and beautiful.
Before You Sell
Selling questions, answered
How much is my watch worth?
The main factors are the model, overall condition, material, and current resale demand, along with past sales of watches like yours. Collector and vintage pieces are checked against auction results worldwide. Fill out our sell form or text photos to (213) 414-1525 for a free quote, and see the Rolex Market Report for current price trends.
How fast do I get paid, and how?
We pay the same day your watch arrives and the offer is confirmed. Choose a same-day bank wire sent directly to your account or a company check, overnighted on request. Sellers who visit our Los Angeles showroom can also be paid in cash.
Do I need the original box and papers?
No. A full set can raise your offer, but we buy watches without boxes or papers every day. Send what you have and we will price it accurately.
Do you buy watches that are not running?
Yes. We buy luxury watches in working condition or not, new, used, or vintage. Condition simply factors into the offer, and our in-house watchmaker evaluates every piece.
Is mailing in my watch safe?
Yes. Every package ships on a free prepaid FedEx overnight label, fully insured for full value and tracked door to door. If you decide not to sell, we mail your watch back free of charge.
Can I sell my watch in person in Los Angeles?
Yes. Our showroom is at 613 S Hill St in the Downtown Los Angeles Jewelry District, by appointment. Hours are Monday to Friday 10AM to 5PM PT and Saturday 10:30AM to 2PM PT. Schedule An Appointment and sell your watch the same day.
More questions? Visit our Frequently Asked Questions or Contact Us.
Get Started
Ready to see your number?
Free expert appraisal, no obligation to sell, and same-day payment when you accept. It takes about two minutes to start.
No fees. No commissions. 100 percent confidential.
