Rolex Datejust 278243

Shop Rolex Datejust 278243 watches for sale, the current-production two-tone Datejust 31 in stainless steel and 18k yellow gold with a smooth domed bezel, launched in 2018 as the modern successor to the 178243. The reference is the smooth-bezel sibling to the fluted-bezel 278273 and the yellow gold counterpart to the rose gold 278241. The 278243 uses the Caliber 2236 with a 55-hour power reserve and Syloxi silicon hairspring, paired with a choice of Jubilee or Oyster bracelet. Dial options span silver, white, champagne, mother-of-pearl, olive green floral motif, blue, black, and additional factory diamond configurations. Prices typically range from $10,000 to $15,000+, with floral motif and diamond dials trading at the upper end. Each Datejust 278243 is verified by our in-house watchmakers, ships with a 2-year warranty, and qualifies for overnight delivery. Every order is covered by the WatchGuys Buyer Protection program.