Rolex Datejust 278274

Shop Rolex Datejust 278274 watches for sale, the current-production Datejust 31 in stainless steel with an 18k white gold fluted bezel. The reference reads as a predominantly steel watch with a precious-metal bezel accent, sitting between the smooth-bezel 278240 and the two-tone yellow gold 278273 and rose gold 278271. The 278274 uses the Caliber 2236 with a 55-hour power reserve and Syloxi silicon hairspring, paired with a choice of Jubilee or Oyster bracelet. Dial options span pink Roman, aubergine, mint green, slate, dark grey, mother-of-pearl with diamonds, blue, azzurro blue floral, purple Roman with diamond VI, and a wide range of additional factory configurations. Prices typically range from $11,000 to $17,000+, with diamond and rare-color dials trading at the upper end. Each Datejust 278274 is verified by our in-house watchmakers, ships with a 2-year warranty, and qualifies for overnight delivery. Every order is covered by the WatchGuys Buyer Protection program.