Rolex Datejust 278274

Buying Advice

About the Rolex Datejust 278274

The Rolex Datejust 278274 is the current production 31mm Datejust in Oystersteel with an 18k white gold fluted bezel, introduced in 2018 as the modern successor to the 178274. It pairs the classic Datejust silhouette with a refined ladies and midsize wrist presence, and it is one of the most versatile references in the Rolex catalog thanks to its enormous range of factory dial options. At WatchGuys, we carry pre-owned and unworn Rolex Datejust 278274 watches across the full spectrum of configurations, from sunburst sticks to floral motif, mother of pearl, aubergine, and the standout Watches and Wonders mint green and azzurro blue dials.

Rolex Datejust 278274 Specifications and Configurations

The 278274 is built around a 31mm Oyster case in White Rolesor (Oystersteel paired with 18k white gold on the bezel), a fluted 18k white gold bezel, a screw down Twinlock crown, sapphire crystal with Cyclops lens, and 100 meters of water resistance. Inside is the Rolex Caliber 2236, a self-winding chronometer-certified movement with the Syloxi silicon hairspring and approximately 55 hours of power reserve. Buyers choose between the Rolex Jubilee bracelet (five link, dressier, the traditional Datejust pairing) and the Rolex Oyster bracelet (three link, sportier). Dial selection is the deepest of any current ladies Datejust reference, with factory options including silver sunburst, white Roman, blue Roman, mint green, azzurro blue floral motif, aubergine diamond, brown Roman, pink, and mother of pearl with diamond hour markers. To see how the 31mm size compares across the wider lineup, browse our Rolex Datejust 31mm collection and the full Rolex Datejust collection.

Rolex Datejust 278274 Price

Pre-owned Rolex Datejust 278274 prices typically range from approximately $10,000 to $18,000 depending on dial, bracelet, condition, and completeness. Standard sunburst and Roman dials on the Oyster bracelet sit at the lower end of the range. Mother of pearl with diamond markers, floral motif, and the mint green dial typically trade in the $13,000 to $16,000 range. Aubergine diamond and rare discontinued floral dial configurations command the top of the range. The aubergine diamond variant in particular tracks the broader purple Rolex market closely, and you can find context across the purple Rolex collection. For factory diamond hour marker and diamond bezel variants, browse our Rolex Datejust diamond collection. Rolex raised retail prices approximately 7% in January 2026, which has supported pre-owned pricing on the 278274 across most dial configurations.

Rolex Datejust 278274 vs 278273: Two-Tone Comparison

The 278274 and the Rolex Datejust 278273 share the same 31mm case, same Caliber 2236 movement, and largely the same dial menu. The difference is the metal pairing. The 278274 uses White Rolesor (Oystersteel and 18k white gold on the bezel), giving it a clean, monochromatic appearance that reads almost like full steel from arm's length. The 278273 uses Yellow Rolesor (Oystersteel with 18k yellow gold on the bezel, crown, and center bracelet links), delivering the classic two-tone Datejust warmth. Buyers who want understated everyday wear tend to prefer the 278274. Buyers who want visible gold and a dressier two-tone profile lean toward the 278273. For the predecessor generation, see the Rolex Datejust 178274 collection.

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Why Buy a Rolex Datejust 278274 From WatchGuys

When you shop for a pre-owned Rolex Datejust 278274 for sale at WatchGuys, every piece is authenticated by our in-house watchmakers, priced against live secondary market data, and backed by a comprehensive set of buyer protections. We have spent over three decades focused on pre-owned Rolex, and the Datejust line is our daily bread.

Common Questions

Rolex Datejust 278274 FAQ

• What is the Rolex Datejust 278274?

  The Rolex Datejust 278274 is the current production 31mm Datejust in White Rolesor, combining an Oystersteel case and bracelet with an 18k white gold fluted bezel. It uses the Caliber 2236 movement with a Syloxi silicon hairspring and 55 hour power reserve, has a sapphire crystal with Cyclops lens over the date, and is water resistant to 100 meters. It was introduced in 2018 as the modern successor to the Rolex Datejust 178274.

• How much does a Rolex Datejust 278274 cost?

  Pre-owned Rolex Datejust 278274 prices typically range from approximately $10,000 to $18,000 depending on the dial, bracelet, condition, and completeness of box and papers. Standard sunburst and Roman dials sit at the lower end. Mother of pearl, mint green, and azzurro blue floral motif dials trade in the middle of the range. Aubergine diamond and rare or discontinued dial configurations command the top of the range.

• What movement is in the Rolex Datejust 278274?

  The Rolex Datejust 278274 is powered by the Rolex Caliber 2236, a self-winding mechanical movement with a Syloxi silicon hairspring, Paraflex shock absorbers, and approximately 55 hours of power reserve. It is COSC certified and meets Rolex's Superlative Chronometer standard of plus or minus 2 seconds per day after casing.

• Rolex Datejust 278274 vs 178274: what is the difference?

  The 178274 is the previous generation 31mm Datejust in Oystersteel with a white gold fluted bezel, produced until 2018. The 278274 is its current production replacement. Both share the same 31mm case size and overall White Rolesor design language. The key upgrades on the 278274 are the modern Caliber 2236 with the Syloxi silicon hairspring (an upgrade from the Caliber 2235 in the 178274), updated bracelet end links, and a refreshed dial selection that includes the floral motif, mint green, and azzurro blue dials not offered on the 178274.

• Is the Rolex Datejust 278274 a mens or womens watch?

  Rolex officially categorizes the 31mm Datejust as a midsize reference rather than strictly mens or womens. It is most commonly worn by women and by men with smaller wrists, sitting between the 28mm Lady-Datejust and the 36mm unisex Datejust. The 278274 wears comfortably on wrists in the 5.5 to 6.75 inch range. Buyers who prefer more presence often step up to the 36mm Datejust, while buyers who prefer a more delicate proportion choose the 28mm Lady-Datejust.

• What dial options are available on the Rolex Datejust 278274?

  The 278274 has one of the deepest factory dial selections of any current Datejust reference. Options include silver sunburst with stick indexes, white and pink Roman dials, blue Roman, brown Roman, mint green sunburst, azzurro blue floral motif, mother of pearl with diamond hour markers, aubergine with factory diamond markers, and various diamond dial configurations on both the Oyster and Jubilee bracelets. Floral motif and other limited dial treatments tend to be removed from the catalog after short production windows, so secondary market availability is the primary way to acquire them.

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