Ever wondered how to find your Rolex Model Number & Serial Number? Today, @robertinothejeweler shows us how to take off your Rolex Bracelet and find the Rolex Model Reference Number at the 12 o’clock and the Rolex Serial Number at the 6 o’clock. It’s actually easier to do than it sounds - so we hope this video helps you. If you need any assistance, please DM us on IG and Robertino will hop on a Facetime to walk you through this. When you’re looking to sell your Rolex, both the Model and Serial Number are needed, so that you can do your necessary research before you sell, to research and find your Rolex’s value.