Rolex Serti Dial

The “Serti” dial is a luxurious twist on Rolex’s classic tool watches, found on select Submariner and GMT-Master references from the 1980s and early 2000s. Named after the French word sertir, meaning “to set,” these dials feature factory-set diamond, sapphire, or ruby hour markers—often paired with champagne or slate backgrounds. Typically seen on two-tone or full gold models, Serti dials blend Rolex’s rugged sport watch DNA with refined, jewel-like elegance. Once considered flashy, they’re now celebrated for their vintage charm and unique place in the evolution of Rolex design, appealing to collectors who like their tool watches with a touch of glamour.

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