Rolex Datejust 279171

Buying Advice

About the Rolex Datejust 279171

The Rolex Datejust 279171 is the current-generation 28mm Lady-Datejust in Everose Rolesor, combining Oystersteel with 18k Everose gold and topped with a fluted Everose gold bezel. At WatchGuys, we carry pre-owned and unworn Rolex Datejust 279171 examples across the full range of factory dial colors and both bracelet options. The 279171 is the rose gold two-tone option in the modern Lady-Datejust 28 family, sitting alongside the steel-with-white-gold-fluted-bezel Rolex Datejust 279174, the steel Rolex Datejust 279160, and the Yellow Rolesor 279173 in the current Rolex Datejust 28mm lineup.

Rolex Datejust 279171 Specifications

The 279171 measures 28mm in diameter and is built in Rolex's Everose Rolesor configuration, with the Oystersteel case middle and outer bracelet links paired with 18k Everose gold on the fluted bezel, winding crown, and center bracelet links. The fluted bezel is machined from solid Everose gold rather than steel. Everose is Rolex's proprietary rose gold alloy, developed in-house in 2005, with a small percentage of platinum added to the standard gold and copper mix. The platinum locks in the warm pink tone and prevents the fading or color shift that affects most standard rose gold over time. Inside is the Caliber 2236, a Superlative Chronometer movement featuring the patented Syloxi silicon hairspring, Paraflex shock absorbers, a 55-hour power reserve, and accuracy of plus or minus 2 seconds per day after casing. The Oyster case is rated to 100 meters of water resistance with a screw-down Twinlock crown and sapphire crystal with the signature Cyclops lens over the date at 3 o'clock. Case thickness is approximately 9.5mm and lug-to-lug is approximately 33mm.

Rolex Datejust 279171 Dial Options

The 279171 offers one of the deepest dial selections in the current Lady-Datejust 28 lineup, with most options curated to complement the warm tones of Everose gold. The chocolate sunray dial is the signature pairing, creating a seamless, tonal look against the Everose bezel and bracelet accents. The sundust dial provides a soft metallic rose tone that blends harmoniously with the case material. The olive green sunray dial has emerged as one of the most popular configurations on the secondary market, offering an unexpected color contrast against the warm pink case. The aubergine dial introduces a deep purple sunray finish exclusive to Everose configurations. Additional options include white Roman, silver, pink, and mother of pearl variants, several available with factory diamond hour markers. Both bracelet options are produced in matching Everose Rolesor: the three-link Oyster with folding Oysterclasp and Easylink extension, and the five-link Jubilee with concealed Crownclasp.

Rolex Datejust 279171 Price

Pre-owned Rolex Datejust 279171 prices typically range from $11,500 to $16,000 depending on dial, bracelet, condition, and completeness with box and papers. Entry into the reference starts with standard chocolate and sundust dials on the Oyster bracelet at the lower end. White Roman, silver, and pink dial examples sit in the middle of the range. Olive green sunray, aubergine, and mother of pearl variants trade toward the upper end, with diamond hour marker variants reaching beyond $17,000 for unworn examples with full sets. Jubilee bracelet examples generally carry a small premium over Oyster examples. Rolex raised retail prices approximately 7% in January 2026, which has tightened the gap between retail and secondary market pricing. For broader context, browse our full rose gold Rolex collection or our two-tone Rolex collection.

Rolex Datejust 279171 vs. Rolex Datejust 278271

The 279171 and the 278271 are the two current-production Everose Rolesor Datejust references with fluted bezels in the small-case category. The only difference between them is the case size. The 279171 measures 28mm and is the Lady-Datejust 28 variant. The Rolex Datejust 278271 measures 31mm and is the midsize Datejust 31 variant. Both share the same Everose Rolesor construction, the same Caliber 2236 movement, the same fluted Everose gold bezel design, the same Oyster and Jubilee bracelet options, and most of the same dial colors including chocolate, sundust, and aubergine. The 279171 wears closer to the wrist and suits wrists from approximately 5 inches to 6.25 inches. The 278271 offers more wrist presence and suits wrists from 5.5 inches to 6.75 inches. The 279171 typically trades at a $1,000 to $2,000 discount to the 278271, reflecting the smaller case size and lower gold content. The Yellow Rolesor counterpart to the 279171 is the 279173, which trades at a slight discount, reflecting current collector preference for rose gold over yellow gold.

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Why Buy a Rolex Datejust 279171 From WatchGuys

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Common Questions

Rolex Datejust 279171 FAQ

• What size is the Rolex Datejust 279171?

  The Rolex Datejust 279171 has a 28mm Oyster case in Everose Rolesor, with a thickness of approximately 9.5mm and a lug-to-lug of about 33mm. It is the smallest current-production Datejust and the entry size in the modern Lady-Datejust family, replacing the discontinued 26mm Lady-Datejust 179171. The 28mm size works best on wrists from roughly 5 inches to 6.25 inches, and is the most popular current Rolex for women who want a refined, traditional dress watch in two-tone rose gold that does not overwhelm a smaller wrist.

• What is Everose Rolesor on the Rolex 279171?

  Everose Rolesor is Rolex's name for the two-tone configuration that combines Oystersteel with 18k Everose gold. On the 279171, the Oystersteel case middle and outer bracelet links pair with Everose gold on the fluted bezel, winding crown, and center bracelet links. Everose is Rolex's proprietary rose gold alloy, developed in-house in 2005, with a small percentage of platinum added to the standard gold and copper mix. The platinum locks in the warm pink tone and prevents the fading or color shift that affects most standard rose gold over time. The fluted bezel on this reference is machined entirely from 18k Everose gold, not plated steel.

• Rolex 279171 vs. Rolex 279173, what is the difference?

  The only difference between the Rolex 279171 and the Rolex 279173 is the gold type. The 279171 uses 18k Everose gold for a warm rose tone (Everose Rolesor). The 279173 uses traditional 18k yellow gold for a classic warm gold tone (Yellow Rolesor). Both are current-production 28mm Lady-Datejust references and share the same Oystersteel case, the same Caliber 2236 movement, the same fluted bezel design, and the same Oyster and Jubilee bracelet options. Dial options differ slightly to complement each metal. The 279171 typically commands a small premium on the secondary market, reflecting current collector preference for rose gold.

• What dials are available on the Rolex Datejust 279171?

  The 279171 offers one of the widest dial selections in the Lady-Datejust 28 family. Signature options curated for Everose include the chocolate sunray dial and the sundust dial, both exclusive to Everose configurations. The olive green sunray dial is one of the most popular variants on the secondary market. The aubergine deep purple dial is offered exclusively on Everose configurations. Additional options include white Roman, silver, and pink dials with stick or Roman markers. Jewelry-leaning options include mother of pearl dials with factory diamond hour markers and selected diamond-set configurations on the chocolate and sundust dials.

• How much does a Rolex Datejust 279171 cost?

  Pre-owned Rolex Datejust 279171 prices typically range from $11,500 to $16,000 depending on dial, bracelet, condition, and completeness. Standard chocolate and sundust dials on the Oyster bracelet sit at the lower end. White Roman, silver, and pink dials trade in the middle of the range. Olive green, aubergine, and mother of pearl with diamonds reach the upper end and beyond, with rare dial configurations pushing past $17,000 for unworn examples with full sets. Jubilee bracelet examples generally carry a small premium over Oyster bracelet examples. Rolex raised retail prices approximately 7% in January 2026.

• Should I choose the Oyster or Jubilee bracelet on the 279171?

  Both bracelets are factory configurations for the 279171, both built in matching Everose Rolesor, so the choice comes down to personal preference. The Oyster bracelet has three flat links and a sportier, more utilitarian profile, with the Easylink comfort extension that adds approximately 5mm to the length. The Jubilee bracelet has five smaller links, sits closer to the wrist, and is generally considered the dressier option, paired with a concealed Crownclasp on this reference. The Jubilee is the historical Datejust bracelet, introduced in 1945 alongside the original Datejust, and pairs particularly well with the chocolate and sundust dials for the most classic Everose Rolesor look.

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