Rolex Datejust 178241

Buying Advice

About the Rolex Datejust 178241

The Rolex Datejust 178241 is the discontinued 31mm Datejust 31 in Everose Rolesor with a smooth domed 18k Everose gold bezel, produced from approximately 2009 through 2018 before being replaced by the modern 278241 with the Caliber 2236 movement. It features a 31mm Oyster case in Everose Rolesor (904L Oystersteel paired with 18k Everose gold), a smooth polished domed bezel in 18k Everose gold, an 18k Everose gold screw-down Twinlock crown, sapphire crystal with Cyclops lens, and is powered by the COSC-certified Caliber 2235 self-winding movement with a 48-hour power reserve. The 178241 is offered in both Oyster and Jubilee bracelet configurations, both with two-tone construction combining Oystersteel outer links and Everose gold center links. Everose gold is Rolex's proprietary rose gold alloy, which includes a small amount of platinum to maintain its warm pink tone over time without fading. The 178241 is the most accessible entry into a midsize two-tone rose gold Rolex Datejust on the secondary market and one of the few Everose Rolesor references in the entire Rolex catalog that consistently trades around $10,000. According to WatchCharts secondary market data as of January 2026, the 178241 has a market value of approximately $10,098, has appreciated 14.6% over the past five years, and is up 4.5% over the trailing one-year period. As a discontinued reference, the 178241 carries no authorized dealer markup, no waitlist, and a steady supply across the full range of dial configurations originally produced. At WatchGuys, every Rolex Datejust 178241 listed in our Rolex watches collection is authenticated by our in-house watchmakers and ships with a 2-year warranty.

What Makes the Rolex Datejust 178241 Unique

The 178241 is the most accessible Everose Rolesor Datejust in the entire Rolex catalog and the cleanest expression of two-tone rose gold styling in the Datejust 31 size. The 31mm case is genuinely unisex in proportion, splitting the difference between the 36mm classic Datejust and the 28mm Lady-Datejust. The smooth polished domed bezel in 18k Everose gold gives the watch a clean, restrained two-tone look that contrasts with the dressier fluted bezel of the 178341 sibling and the more decorative diamond-set bezel of the 178344 variants. The combination of warm 18k Everose gold against the cool finish of 904L Oystersteel produces a particularly photogenic two-tone aesthetic that holds up well across formal and casual settings. The 178241 is offered with a curated dial selection that complements the warm tones of Everose gold, including the chocolate dial that has become the signature configuration for Everose Rolesor across multiple Datejust references. The chocolate dial is exclusive to Everose configurations and is not available on the steel Rolex Datejust 178240 sibling, which gives the 178241 a distinct identity within the Datejust 31 catalog. Inside the case sits the Caliber 2235, Rolex's smaller-format chronometer-certified automatic movement designed specifically for the 31mm and 26mm cases. The Caliber 2235 is the sister movement to the Caliber 3135 found in the 36mm Datejust references of the same era, scaled down for the smaller case and tuned to the same accuracy and reliability standards. For buyers wanting the broader Datejust 31 catalog including precious metal and diamond bezel variants, browse our full Rolex Datejust 31 collection. For deeper context on the chocolate dial heritage that the 178241 shares with its larger Everose Rolesor siblings, see our dedicated Rolex Datejust 126331 chocolate review. Browse the full Rolex Datejust collection for additional configurations across all sizes and metals.

Rolex Datejust 178241 Price

Pre-owned Rolex Datejust 178241 prices typically range from $7,500 to $13,500 depending on condition, dial variant, and completeness of box and papers. Standard white Roman, black Roman, and silver index dial examples sit in the lower half of the range. Chocolate dial, mother of pearl, and pink dial configurations trade at the upper end. Diamond hour marker variants and silver diamond dial configurations reach $11,000 to $14,000 or more. According to WatchCharts secondary market data as of January 2026, the 178241 has a market value of approximately $10,098 and has appreciated 14.6% over the past five years and 4.5% over the trailing one-year period. The modern successor 278241 currently trades at approximately $12,522 on the secondary market, which means the 178241 sits at a meaningful $2,000 to $2,500 discount to the current production equivalent. As a discontinued reference, the 178241 carries no authorized dealer markup, no waitlist, and no allocation uncertainty. For broader Everose Rolesor pricing context across all Datejust sizes, the larger Rolex Datejust 126231 Everose Rolesor 36mm typically trades at approximately $15,500 and the Rolex Datejust 126331 Everose Rolesor 41mm typically trades at approximately $16,200, which makes the 178241 the most accessible entry point into Everose Rolesor across the Datejust catalog. For more granular Everose Rolesor pricing detail, see our dedicated Rolex Datejust 126331 price guide, or the broader Rolex Datejust buying guide.

Rolex 178241 vs. 178240 vs. 278241 vs. 126231

The 178241 sits at the intersection of three direct sibling references and one important size-up sibling. The Rolex Datejust 178240 is the all-Oystersteel sibling. Both share the same 31mm Oyster case, Caliber 2235 movement, smooth polished domed bezel design, and choice of Oyster or Jubilee bracelet. The difference is the bezel material and bracelet construction. The 178240 is pure Oystersteel throughout, while the 178241 adds an 18k Everose gold smooth bezel, an 18k Everose gold winding crown, and Everose gold center links in the bracelet. The 178241 typically trades $3,000 to $5,000 above the 178240 due to the rose gold content. The Rolex Datejust 278241 is the direct modern successor in identical 31mm Everose Rolesor construction, with the same smooth domed bezel and bracelet options. The difference is the movement: the 278241 uses the updated Caliber 2236 with the Syloxi silicon hairspring (introduced as the Caliber 2235's replacement around 2018), offering improved magnetic resistance and a slightly extended 55-hour power reserve. The 278241 typically trades $2,000 to $2,500 above the 178241 on the secondary market due to the newer movement and current-production status. Stepping up in size, the Rolex Datejust 126231 is the current-production Everose Rolesor Datejust 36 with a 36mm case, the modern Caliber 3235 with a 70-hour power reserve, and a fluted Everose gold bezel rather than smooth. The 126231 typically trades $5,000 to $7,000 above the 178241 due to the larger case, modern movement, current-production status, and broader collector appeal of the fluted bezel. For the largest Everose Rolesor Datejust, the Rolex Datejust 126331 is the 41mm equivalent. For a smaller alternative in two-tone format, the Rolex Lady-Datejust 69173 is the discontinued 26mm Lady-Datejust in Yellow Rolesor.

Trusted Dealer

Why Buy a Rolex Datejust 178241 From WatchGuys

Buying a pre-owned or unworn Rolex Datejust 178241 for sale should be straightforward. Every 178241 we list is authenticated, photographed, and described in-house before it goes live.

Common Questions

Rolex Datejust 178241 FAQ

• Is the Rolex Datejust 178241 still in production?

  No, the Rolex Datejust 178241 has been discontinued. It was produced from approximately 2009 through 2018 and was replaced in the current Rolex catalog by the modern 278241, which features the updated Caliber 2236 with a Syloxi silicon hairspring. The 178241 is now only available on the secondary market through trusted pre-owned dealers like WatchGuys. As a discontinued reference, the 178241 has the advantage of no authorized dealer waitlist, no allocation uncertainty, and a steady supply across the full range of dial configurations originally produced. The 178241 is the predecessor to the 278241 and represents the last generation of Datejust 31 references to use the long-running Caliber 2235 movement.

• How much does a Rolex Datejust 178241 cost?

  Pre-owned Rolex Datejust 178241 prices typically range from $7,500 to $13,500 depending on condition, dial variant, and completeness of box and papers. Standard white Roman, black Roman, and silver index dial examples sit in the lower half of the range. Chocolate dial, mother of pearl, and pink dial configurations trade at the upper end. Diamond hour marker variants reach $11,000 to $14,000 or more. According to WatchCharts secondary market data, the 178241 has a market value of approximately $10,098, has appreciated 14.6% over the past five years, and is up 4.5% over the trailing one-year period. The modern successor 278241 currently trades at approximately $12,522 on the secondary market, which means the 178241 sits at a $2,000 to $2,500 discount to the current production equivalent. The 178241 is the most accessible entry into a midsize Everose Rolesor Datejust available on the secondary market.

• What is the difference between the Rolex 178241 and the 278241?

  Both are 31mm Datejust 31 references in identical Everose Rolesor construction with smooth domed 18k Everose gold bezels and the choice of Oyster or Jubilee bracelet. The difference is the movement and the production era. The 178241 was produced from approximately 2009 through 2018 and uses the Caliber 2235 with a 48-hour power reserve. The 278241 is the current-production successor introduced around 2018 and uses the updated Caliber 2236 with the Syloxi silicon hairspring, which offers improved magnetic resistance and a slightly extended 55-hour power reserve. The case proportions, dial menu, bracelet construction, and overall styling are nearly identical between the two references, with the 278241 receiving minor refinements to the case and bracelet finishing. The 278241 typically trades $2,000 to $2,500 above the 178241 on the secondary market due to the newer movement and current-production status.

• What is the difference between the Rolex 178241 and the 178240?

  Both are 31mm Datejust 31 references with the same Caliber 2235 movement, smooth polished domed bezel design, and the choice of Oyster or Jubilee bracelet. The only difference is the metal configuration. The 178240 is pure Oystersteel throughout: the case, bezel, crown, and bracelet are all in 904L Oystersteel for a clean monolithic steel look. The 178241 is Everose Rolesor: the case middle and outer bracelet links are Oystersteel, but the bezel, crown, and bracelet center links are 18k Everose gold for a visible two-tone rose gold and steel look. The 178241 also offers chocolate and pink dial configurations exclusive to Everose Rolesor that are not available on the 178240. The 178241 typically trades $3,000 to $5,000 above the 178240 on the secondary market due to the 18k Everose gold content and broader collector appeal of the two-tone aesthetic.

• Should I buy the Rolex 178241 on the Oyster or Jubilee bracelet?

  Both bracelets are factory options on the 178241 and the choice comes down to personal preference. The Oyster bracelet has three flat polished and brushed two-tone Everose Rolesor links and gives the watch a sportier and more athletic profile, pairing well with the chocolate and pink dials for a balanced sport-dress aesthetic. The Jubilee bracelet has five smaller polished and brushed two-tone Everose Rolesor links and gives the watch a dressier and more refined profile, leaning into the historical Datejust pairing dating back to the original 1945 release. Both bracelets use the Oysterclasp with Easylink 5mm comfort extension. The Jubilee adds a small premium at retail. On the secondary market, Jubilee configurations of the 178241 typically trade at a slight premium over Oyster configurations of the same dial, particularly with the chocolate and mother of pearl dial variants which pair particularly well with the more decorative Jubilee bracelet.

• What dial colors are available on the Rolex 178241?

  The Rolex Datejust 178241 was offered in a dial selection specifically curated to complement the warm tones of Everose gold. Standard configurations include white, black, and silver dials with index hour markers, and white, black, and chocolate dials with applied Everose gold Roman numerals. The chocolate dial is exclusive to Everose Rolesor and is one of the most distinctive options, with a deep brown sunburst tone that creates a tonal, cohesive look with the rose gold accents. Pink dials with diamond hour markers add a more decorative, jewelry-forward aesthetic that emphasizes the rose gold metal. Mother of pearl dials with diamond markers add the most luxurious presence at the top of the price range. Most dial colors are available with either Oyster or Jubilee bracelet, providing extensive customization within the reference family. The chocolate dial and the silver diamond dial configurations are the most sought-after on the secondary market and trade at the upper end of the reference price range.

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