Popstar Taylor Swift recently announced her engagement to football player Travis Kelce. Fans were elated about the news, which quickly went viral. And while her engagement ring was beautiful, what has really taken the internet by storm is the Cartier watch on her wrist.
This isn’t the usual Cartier Panthere or Tank model that we’ve seen many celebrities and fashion figures wearing.
She opted in for a discontinued Santos Demoiselle.
This very lady-like piece suits the singer well, and is a sleek and dainty watch made of 18k gold. What sets this model apart are the diamonds encrusted in the bezel and lugs. These stones catch the light well, and were a large part of what made it stand out next to her engagement ring.
Since the Santos Demoiselle is no longer in production, it is hard to come by and has a market value around $20,000.
Swift clearly keeps up with the trends, as small Cartier watches are especially popular among women. Her now-iconic engagement featuring this watch has already made interest in this piece increase. It is likely we may see more demand for this model from die-hard Swift fans. And with the limited existing stock of this model, we could potentially see market value spike.
Swift’s love for Cartier is not new. Before the engagement, we have already seen her wearing many of the brand’s pieces. She wore a custom Cartier watch as a choker to the 2024 Grammy Awards, and is often seen sporting other Cartier jewelry and watches to events and in her day to day life.
While Cartier jewelry is already a popular status symbol, the watches are already very popular. The singer’s influence could potentially ignite further interest in the brand’s watches.
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