As one of the most prestigious watch brands in the world, Rolex continues to dominate the luxury watch market with its exquisite timepieces. The year 2023 is no exception, as the brand introduces new models and upgrades to its already impressive lineup. If you are wondering what Rolex models you should buy in 2023, you have come to the right place. This list includes the much-admired Rolex Hulk, Rolex Batman, Rolex Wimbledon dial, the Rolex Submariner 124060 and many more of the most popular Rolex models to buy in 2023. With so many options available, choosing the perfect Rolex can be a daunting task. To make your decision easier, we have compiled a list of the top 13 hottest and best Rolex watch models to buy in 2023, complete with their reference numbers, retail prices, and average pre-owned prices.
It is important to note that the pre-owned prices you see on this blog are estimated ranges in USD, based on the top pre-owned market values from America's top second hand dealers. Pre-owned prices range based on the condition of the pre-owned watch, box, papers and number of links.
This list does not include the new Rolex models announced that were announced at Watches & Wonders in 2023. These will be available in the Summer of '23
1. Rolex Submariner 126610LV "Starbucks"
The Rolex Submariner Date Ref. 126610LV, also known as the "Cermit" or "Starbucks," features a stunning green ceramic bezel with a black dial. This popular model is an update of the iconic "Kermit" and showcases Rolex's commitment to innovation and design.
- Retail Price: $14,350
- Pre-Owned Price: $17,500 - $19,000
Buy this Rolex Submariner 126610LV "Starbucks"
2. Rolex GMT-Master II Ref. 126710BLRO "Pepsi"
The Rolex GMT-Master II model 126710BLRO, nicknamed the "Pepsi," is a fan favorite for its eye-catching red and blue ceramic bezel. With its updated stainless steel oyster bracelet, this model offers a modern twist on a classic design. The Jubilee bracelet model is also available on this model which is slightly pricier at about a $500-$1,000 premium.
- Retail Price: $10,700
- Pre-Owned Price: $18,500-$20,000
Buy this Rolex GMT-Master II 126710BLRO "Pepsi"
3. Rolex Cosmograph Daytona Ref. 116500LN "Panda Dial"
The Rolex Cosmograph Daytona 16500LN is a timeless classic, known for its sleek stainless steel case and black ceramic bezel. As one of Rolex's most sought-after models, this chronograph is perfect for racing enthusiasts and collectors alike.
- Retail Price: $13,150
- Pre-Owned Price: $34,000-$39,000
Buy this Rolex Daytona 116500LN "Panda"
4. Rolex Sky-Dweller Ref. 326934
The Rolex Sky-Dweller 326934 is a sophisticated timepiece that combines a dual time zone display with an annual calendar. The striking blue dial has definitely gaines the most popularity on this model with its stainless steel case with white gold fluted bezel. This would be an ideal choice for the discerning traveler.
- Retail Price: $15,650
- Pre-Owned Price: $23,000 - $29,000
5. Rolex Datejust 41 Ref. 126334 "Wimbledon"
The Rolex Datejust 41 Ref. 126334 is a versatile and elegant timepiece with a stainless steel case and 18k white gold fluted bezel. The model's signature date display and Oyster bracelet make it a popular choice for both casual and formal occasions. A jubilee bracelet is also available as well as several dial color variations on this Datejust model including blue, black and grey "rhodium" (these dial variations are not considered "Wimbledon's" however).
- Retail Price: $10,500
- Pre-Owned Price: $13,500 - $15,500
6. Rolex Explorer II Ref. 226570 "Polar Dial"
The Rolex Explorer II Ref. 226570 is an updated version of the classic 216570, featuring a 42mm stainless steel case and a redesigned bracelet. With its distinctive orange 24-hour hand and black ceramic bezel, this watch is perfect for adventurers and explorers.
- Retail Price: $9,650
- Pre-Owned Price: $12,500 - $14,500
7. Rolex Oyster Perpetual 36 Ref. 126000
The Rolex Oyster Perpetual 36 Ref. 126000 is a reliable and affordable option for those looking to purchase their first Rolex. With its clean and minimalist design, this model is available in a variety of dial colors to suit any taste. There are several dial colors available inlcuding black, pink and blue.
- Retail Price: $6,100
- Pre-Owned Price: $12,500 - $14,500
8. Rolex Sea-Dweller Ref. 126603
The Rolex Sea-Dweller Ref. 126603 is a robust and highly functional dive watch that boasts a water resistance of 4,000 feet. With its two-tone stainless steel and 18k yellow gold case and bracelet, this model combines luxury with practicality.
- Retail Price: $18,000
- Pre-Owned Price: $12,500 - $14,500
9. Rolex Yacht-Master 40 Ref. 126655
The Rolex Yacht-Master 40 Ref. 126655 is an exquisite timepiece featuring an 18k Everose gold case and a black Oysterflex bracelet. The model's bidirectional rotatable bezel and matte black Cerachrom insert make it a popular choice among sailing enthusiasts.
- Retail Price: $28,800
- Pre-Owned Price: $33,000 - $40,000
10. Rolex Submariner Date Ref. 116610LV - The "Hulk"
The Rolex Submariner Date Ref. 116610LV, commonly known as the "Hulk," is a striking model with its all-green color scheme. Featuring a green dial and matching green Cerachrom bezel, the "Hulk" is a bold statement piece that is highly sought after by collectors.
- Retail Price: $9,050
- Pre-Owned Price: $22,000 - $24,000
Buy this Rolex Submariner 116610LV "Hulk"
11. Rolex GMT-Master II Ref. 126710BLNR - The "Batman"
The Rolex GMT-Master II Ref. 126710BLNR, nicknamed the "Batman," is another fan favorite for its distinctive blue and black ceramic bezel. This stainless steel watch, with its Oyster bracelet, offers a perfect blend of functionality and style for world travelers and watch enthusiasts alike. The Jubilee bracelet model is also available and commonly referred to as the "Batgirl" model which is slightly pricier at about a $500-$1,000 premium.
Rolex Batman
- Retail Price: $10,700
- Pre-Owned Price: $16,500 - $18,250
Rolex Batgirl
- Retail Price: $10,900
- Pre-Owned Price: $17,500 - $18,500
12. Rolex Submariner Ref. 124060 "No Date"
The Rolex Submariner Ref. 124060 is a modern interpretation of the classic no-date Submariner. This highly sought-after model features a 41mm stainless steel case, a black dial, and a matching black Cerachrom bezel. The updated Oyster bracelet and improved movement make this timepiece a must-have for Rolex enthusiasts.
There is a classic debate between the no-date and date model 126610 Rolex Submariner, but we have seen the No-Date model 124060 gain slightly more traction in popularity in 2023.
13. Rolex Day-Date 40 Ref. 228238
The Rolex DayRolex Day-Date 40mm Ref. 228238 is a symbol of prestige and luxury. With its 18k yellow gold case, champagne roman numeral dial and President bracelet, this model boasts both a day and date display. The iconic fluted bezel and eye-catching champagne dial complete this stunning timepiece. This timepiece has several dial colors that are also available in silver stick dial, silver champagne dial, silver stick dial, black dial and a green dial.
- Retail Price: $38,500
- Pre-Owned Price: $38,500-$45,000
What Rolex Watches Should You Buy in 2023
Whether you are a seasoned collector or searching for your first Rolex, these top 10 hottest Rolex watch models of 2023 offer a wide range of options to suit any style and preference. Each model showcases Rolex's commitment to innovation, craftsmanship, and timeless design. With a Rolex on your wrist, you can be confident that you are wearing a piece of horological history that will never go out of style.
If you haven't heard already, Rolex did announce a new line of Rolex watch models at Watches & Wonders. If you are wondering where and when you can buy the new 2023 rolex models announced at Watches & Wonders, read the article here.
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