Inside Tom Brady's $29 Million Watch Collection

The reference 6241 in yellow gold with a black "Paul Newman" dial and gold subdials is known as the "John Player Special," a nickname borrowed from the black and gold livery of the Lotus Formula One cars of the 1970s. Of roughly 3,000 reference 6241s made between 1966 and 1969, only about 300 were cased in yellow gold, and Brady's was an even rarer 14k gold example on a matching Jubilee bracelet. Brady first wore his at the 2023 Gillette Stadium ceremony where Robert Kraft announced his Patriots Hall of Fame induction, then made it the top lot of his Sotheby's sale in December 2024, where it blew past a $300,000 to $500,000 estimate to sell for $1.14 million. Our vintage Rolex guide explains why these dials command such premiums.

The Everose Daytona "Rainbow" is the most famous gem-set Rolex of the modern era. Its bezel carries 36 baguette sapphires graded through the full color spectrum, the dial is paved in diamonds with matching sapphire hour markers, and the lugs and bracelet center links are set with more diamonds. Rolex produces it in very limited numbers and allocates it only to top clients, which is why secondary prices sit at many multiples of retail. Brady wore it on the Fox NFL broadcast set, where it was impossible to miss against a navy suit.

Rolex released the white gold 126529LN in 2023 to mark the 100th anniversary of the 24 Hours of Le Mans, and it breaks from the standard Daytona in ways collectors love. The calibre 4132 swaps the usual 12-hour counter for a 24-hour totalizer, the black Cerachrom bezel carries a red 100 at the end of the tachymeter scale, and the subdials borrow the typography of the vintage Paul Newman dial. It also brought a display caseback to a gold Daytona for the first time. Brady wore his courtside at a tennis match with a denim shirt, about as relaxed as a watch this rare gets.

In 2024, Rolex quietly replaced the white gold Le Mans with this yellow gold version, treating it more like an off-catalogue release than a headline launch. It keeps everything that made the original special, including the 24-hour chronograph totalizer, the red 100 on the black ceramic bezel, and the Paul Newman style subdials, now in an 18k yellow gold case and bracelet. Production is believed to be very limited, and it resells for several times its retail price. Brady owns both Le Mans models, and he wore this one with a navy suit and polka dot tie at a formal event.

The 116578SACO is the yellow gold Daytona with a bezel of baguette-cut orange sapphires, a white mother-of-pearl dial, and diamond hour markers. It is one of the rarer gem-set Daytonas of its generation and often gets overshadowed by the Rainbow, which makes it the sharper pick for collectors who really know the catalogue. Brady was photographed wearing it on the sidelines in a crisp white shirt and tie, the orange stones catching the sun.

The 116588SACO is the darker sibling of Brady's mother-of-pearl SACO: an 18k yellow gold case with a bezel of baguette-cut orange sapphires, a black dial with orange sapphire hour markers, and gold-ringed subdials. Brady wears his on a black rubber strap, which makes all that gem-setting read sportier and less formal. Owning two orange sapphire Daytonas in different dial colors is a collector's move, not a casual one. He wore it on stage with a microphone in hand and his sleeves rolled up.

The platinum Daytona, nicknamed the "Platona," sits at the top of the standard Daytona range. Its ice blue dial, a color Rolex reserves for platinum, pairs with a chestnut brown Cerachrom bezel, and the 126506 generation added a display caseback showing off the calibre 4131. The version pictured carries baguette diamond hour markers. Brady wore it on the field before a game with a navy windowpane suit, the kind of quiet-luxury pick that only watch people fully clock.

The 116500LN is the steel Daytona with a white dial and black Cerachrom bezel, better known as the "Panda" and one of the most in-demand Rolex sports watches of the last decade. Produced from 2016 to 2023, it runs on the in-house calibre 4130 and set the template for the modern ceramic Daytona. It is the most accessible Daytona in Brady's rotation, yet he chose it for one of the biggest nights of his career: his Patriots Hall of Fame induction in June 2024, worn with the red Hall of Fame jacket.

The 126755SARU takes the GMT-Master II's classic two-color bezel and rebuilds it in precious stones: baguette blue sapphires and rubies split the 24-hour scale, with baguette diamonds between them, all on an 18k Everose gold case with diamond-set lugs and crown guards. It is one of Rolex's most exclusive gem-set GMTs and is rarely seen in the wild. Brady wore it with a brown three-piece suit at a REFORM Alliance event at Ocean Casino Resort in Atlantic City, a smart way to wear Pepsi colors in black-tie mode.

The 126719BLRO is the precious-metal Pepsi: an 18k white gold GMT-Master II with a red and blue Cerachrom bezel, and in Brady's case a meteorite dial cut from real meteorite, so every example carries its own crystalline pattern. White gold is so close in color to steel that the watch reads as understated until you feel the weight. Brady wore it while signing footballs in a Fanatics quarter-zip, one of two Pepsis in his collection.

The 126710BLRO is the modern steel "Pepsi," with a red and blue Cerachrom bezel that splits day and night on the 24-hour scale, a nod to the original 1950s GMT-Master built for Pan Am pilots. Brady wears his on the five-link Jubilee bracelet, the dressier option that suits the watch's vintage roots. It remains one of the hardest steel Rolex references to get at retail. He wore it at an AC Milan match, posing in the stands with a Milan jersey.

Released in 2024, the 126710GRNR pairs a gray and black Cerachrom bezel with a green GMT hand, a combination collectors quickly nicknamed the "Bruce Wayne" as the understated alter ego of the "Batman." Brady's is on the three-link Oyster bracelet and runs on the calibre 3285 with a 70-hour power reserve. It is clearly a favorite: he has been photographed in it at home with his kids and on stage in a linen shirt, which is about as everyday as a Rolex gets.

The "Batman" launched the era of two-color ceramic bezels when the original 116710BLNR arrived in 2013, and it has been a modern icon ever since. The current 126710BLNR runs the calibre 3285, and Brady's example was on the Oyster bracelet, which Rolex brought back as an option in 2021. He wore it casually with a navy crewneck and a white cap before sending it to his Sotheby's sale in December 2024, where it sold for $60,000 against a $15,000 to $25,000 estimate, a record result for the reference at the time.

The "Puzzle" Day-Date is one of the most playful watches Rolex has ever made. Its dial is a champlevé enamel jigsaw in bright colors with multicolored baguette sapphire hour markers, the day window swaps weekdays for uplifting words like LOVE, and the date wheel uses emoji in place of numbers. Brady's is the 128235 in 18k Everose gold with a fluted bezel and President bracelet. He wore it in the stands at a soccer match, laughing, which feels like exactly the right mood for this watch.

The 228396TBR is a platinum Day-Date 40 with an ice blue dial, a baguette diamond bezel, and Eastern Arabic numerals, with the day of the week spelled out in Arabic at 12 o'clock. Rolex reserves the ice blue dial for platinum, so the color alone tells you what the case is made of. The Arabic dial variants are notably rare and command a real premium over the standard versions. Brady wore it at an event for E1, the electric powerboat racing series where he owns Team Brady. He sold a different 228396TBR, with a meteorite dial, at Sotheby's in December 2024 for $168,000, which shows how much he likes the reference.

The 228206 is the platinum Day-Date 40, and Brady's version pairs an olive green sunray dial with Eastern Arabic numerals and the day of the week in Arabic, the same dial language as his ice blue 228396TBR. Platinum gives it real heft on the wrist, and the smooth domed bezel keeps the look clean. Arabic dial Day-Dates are rare in any configuration, and owning two of them makes this a small, very specific sub-collection. Brady wore it courtside with a tan jacket and an orange event wristband.

This is the most expensive watch Brady has ever been photographed wearing. It is an off-catalogue Rolex Sea-Dweller in 18k white gold, fully set with baguette-cut and square-cut diamonds across the case, bezel, and bracelet, with a pavé diamond dial. Images of the piece first surfaced in 2023, and press reports value it at up to $6 million, though the exact figure is debated since Rolex never publishes prices for these pieces. Brady wore it to Netflix's The Roast of Kevin Hart at the Kia Forum in May 2026, then posted a close-up with a caption about payback, two years after Hart roasted him on his own special.

The Sky-Dweller is Rolex's most complicated modern watch, combining an annual calendar with a second time zone read from an off-center 24-hour disc, all set through the rotating Ring Command bezel. The 336938 is the 42mm yellow gold version with a green sunray dial on the Jubilee bracelet, powered by the calibre 9002 introduced in 2023. It is a traveler's watch for someone who actually travels. Brady wore it on the field at Michigan Stadium, bundled up against the cold with his daughter, which might be the most on-brand photo in this entire collection.

The Land-Dweller is Rolex's first all-new collection in more than a decade, launched in 2025 with an integrated case and bracelet and the new calibre 7135, which uses the Dynapulse escapement and beats at 5 Hz. The 127334 is the 40mm version in Oystersteel with an 18k white gold fluted bezel and a white honeycomb-pattern dial with Arabic 6 and 9. Brady wore it on a yacht with a black tee and a Manx cap, and he doubled down with the Everose version as well, so he clearly bought into the new line early.

The 127335 is the 40mm Land-Dweller in 18k Everose gold with a fluted bezel and the same white honeycomb dial as his steel 127334, powered by the new calibre 7135 with its 5 Hz Dynapulse escapement. Brady posted it to his Instagram Stories before kickoff of an NFC Wild Card game in January 2026, with a caption announcing that football time had arrived. It retails for roughly $51,000 and trades above that on the secondary market.

The Celebration dial arrived in 2023 with a turquoise lacquer base scattered with multicolored bubbles that echo Rolex's other lacquer dial colors in a single watch. It is one of the rare Oyster Perpetual models that sells above retail, and one of the most joyful dials Rolex has produced. Brady wore his casually, stepping out of a car in a black hoodie and jeans, a reminder that the fun watches in a big collection often get the most wear.

Brady owns the Oyster Perpetual 41 in three colors, and the coral red is the one he takes to the golf course. Introduced in 2020 alongside the 41mm case, the bright lacquer dials turned Rolex's simplest watch into one of its hardest to find. It runs on the calibre 3230 with a 70-hour power reserve and no date, which keeps the dial perfectly clean. He wore it mid-swing with a Michigan cap and a navy sweater.

The yellow dial is the third color in Brady's Oyster Perpetual rotation, and on camera it reads almost like gold. Like the coral red, it debuted in 2020 and helped turn the Oyster Perpetual into a watch collectors actually chase. Brady wore it during a seated interview with a dark overshirt and a teal tee, proof that he treats his most and least expensive Rolex watches with the same easy confidence.

The Milgauss was built for scientists and engineered to resist magnetic fields of up to 1,000 gauss. The 116400GV is its most recognizable form, with a green-tinted sapphire crystal (GV stands for glace verte) and an orange lightning bolt seconds hand. Rolex discontinued the Milgauss in 2023, so it now trades as a modern classic. Brady wore it at a trading card store appearance, trading high fives in a hoodie and camo pants, a natural fit for the founder of CardVault.

When the Sky Moon Tourbillon launched in 2001, it was the most complicated wristwatch Patek Philippe had ever produced: 12 complications spread across two dials, driven by a movement of 686 components. The front handles a perpetual calendar with a retrograde date, while the caseback carries a sky chart, sidereal time, and the phases and orbit of the moon. A minute repeater with cathedral gongs and a tourbillon complete the package, and Patek made it in very small numbers for established clients only. Brady chose it for the grand opening of the Fontainebleau Las Vegas in December 2023, which tells you exactly how he approaches a big night.

The 2499 is the perpetual calendar chronograph that defined the category, produced from 1951 to 1985 in roughly 349 examples across four series. Collectors track individual pieces by serial number, and the best examples headline major auctions year after year. Fitting a chronograph, a perpetual calendar, and a moon phase into a case this restrained is why many specialists call it the greatest vintage wristwatch Patek ever made. Brady wore his with a dark suit in a mirror selfie, a quiet flex that serious watch people spotted immediately.

The 5104P is one of the most complete Grand Complications Patek Philippe has made in the modern era: a minute repeater paired with a perpetual calendar, retrograde date, and moon phase, all in a platinum case. Its dial opens up the movement so the calendar and striking works are visible in motion, and watches at this level are produced in tiny numbers for Patek's most established clients. By market value it is the most expensive Patek in Brady's collection. He wore it on a black alligator strap with a gray windowpane suit on the field before a game, a watch most collectors only ever see behind glass.

The 5271P takes Patek's modern perpetual calendar chronograph, a direct descendant of the vintage 2499 in this same collection, and sets it in platinum with baguette-cut diamonds across the bezel and lugs. The black dial carries day and month windows at 12 o'clock, a moon phase with date at 6 o'clock, and leap year and day-night indicators, balanced by two chronograph counters. It is the rare gem-set watch that serious complication collectors still respect. Brady wore it with a charcoal suit and open collar, arms crossed, at an arena event.

The 5980/1400R is the rose gold Nautilus flyback chronograph rebuilt as high jewelry, reportedly set with 182 baguette-cut diamonds of about 15.5 carats and 893 brilliant-cut diamonds of roughly 4.5 carats across the case and bracelet. It carries a retail price of around $590,000 and trades higher on the secondary market. Brady wore one to the 2026 World Cup draw in December 2025 and has also been photographed with it on the sidelines, sleeves rolled and arms crossed. It is the gem-set counterpart to the plain rose gold 5980 he owned for years.

The 5990/1400G takes the Nautilus Travel Time Chronograph, one of the most practical complications in Patek's catalogue, and rebuilds it as high jewelry. The white gold case, bezel, and bracelet are set with baguette-cut diamonds, while the dial keeps the local and home time displays, the date subdial, and the flyback chronograph fully intact. It works like a traveler's tool and looks like a jeweler's showpiece. Brady wore it with a black turtleneck and a glen plaid jacket at an HBO event, letting the wrist carry the whole outfit.

The Aquanaut Luce 5268/461G pushes Patek's sport watch fully into haute joaillerie. A bezel of baguette blue sapphires frames the white gold case, the dial is paved with diamonds, and the signature Aquanaut grid is rebuilt in baguette sapphires and diamonds, all matched to a blue composite strap. Brady wore it to the NFC Championship Game in January 2026, only a couple of weeks before switching to a blue ceramic Royal Oak for Super Bowl LX. It is proof that his taste in color runs a lot bolder than his broadcast suits.

Brady bought this rose gold 5980/1R in 2017, and it became one of his most-worn watches. The flyback chronograph combines its 60-minute and 12-hour counters in a single subdial at 6 o'clock, keeping the Nautilus dial remarkably clean for a chronograph, and Patek discontinued every 5980 in 2024. The watch was announced as part of his Sotheby's sale that year with a $180,000 to $240,000 estimate, but it was not among the results reported afterward, so its current status is unconfirmed. He wore it courtside in a dark bomber jacket.

The 5712 is the Nautilus for people who want more than a date: an asymmetric dial with a power reserve indicator, a moon phase with pointer date, and small seconds, all in the slim Nautilus case. Brady's is the rose gold version with a brown gradient dial, a pairing that suits gold better than almost any other Nautilus colorway. He wore it in a Las Vegas Raiders cap and tee, representing the team he joined as a minority owner in 2024.

The 5711/1A is the steel Nautilus that defined a decade of watch collecting, and the -011 is its white dial version, with the same horizontal embossed pattern as the famous blue. Patek ended the entire 5711 line in 2021, which pushed secondary prices well above retail almost overnight. Brady wore his with an all-white outfit at a summer party alongside Robert Kraft, a fitting reunion for the most successful owner and quarterback pairing in NFL history.

The 5968G-010 pairs a white gold Aquanaut chronograph case with a khaki green embossed dial and a matching composite strap, one of the most requested colorways in modern Patek. The flyback chronograph adds a 60-minute counter at 6 o'clock without cluttering the dial. Next to the rest of this collection it is almost understated, which is exactly why it gets real wrist time. Brady has been photographed in it in relaxed settings with rolled sleeves and sunglasses, the way a luxury sports watch is meant to be worn.

The 5167A is the steel Aquanaut that turned Patek's other sports watch into a phenomenon, with a black embossed grid dial, luminous Arabic numerals, and a composite strap that pairs naturally with training gear. It is the most wearable Patek in Brady's rotation. He wore it in a NOBULL hoodie, a reminder that his watch collection gets worn around the gym as often as around the broadcast booth.

This is the most personal watch Brady has ever worn. Audemars Piguet built this one-of-one Royal Oak Selfwinding Flying Tourbillon for Netflix's The Roast of Tom Brady in 2024, with a white gold case, a baguette diamond bezel, and a salmon tapisserie dial whose hour markers spell TOM BRADY in diamonds. A Roman numeral VII sits between the M and the B for his seven Super Bowl wins, and his signature appears on the custom rotor. It sold at Sotheby's in December 2024 for $720,000, landing within its $400,000 to $800,000 estimate as the second-highest lot of the sale.

This white ceramic Royal Oak Flying Tourbillon Openworked began life as Audemars Piguet's unique piece for the 2023 Only Watch charity auction, which was ultimately called off. The 41mm case and bracelet are white ceramic, and the openworked calibre 2972 has bridges and plates in blued titanium, putting the flying tourbillon at 6 o'clock on full display. After strong collector demand, AP produced the design in a limited run of 50 pieces in 2025. Brady wore it with an all-white summer outfit, and by market value it is the most expensive Audemars Piguet he has been photographed wearing.

The RD#5 is the fifth and final entry in Audemars Piguet's Research and Development series, released in October 2025 for the brand's 150th anniversary. It fits a flyback chronograph and a flying tourbillon into the 39mm "Jumbo" case at just 8.1mm thick, powered by the all-new self-winding Calibre 8100. The case is titanium with bulk metallic glass on the bezel, pushers, and bracelet links, and production is capped at 150 pieces with a retail price of CHF 260,000. On Brady's wrist, paired with a suede jacket, it reads like exactly what it is: the insider's pick of the anniversary year.

A Grande Complication combines three of the hardest things a watch can do, a minute repeater, a split-seconds chronograph, and a perpetual calendar, and Audemars Piguet builds them into a single self-winding calibre, the 2885. The 26341ST puts that movement in a 44mm stainless steel Royal Oak with an openworked sapphire dial, so the calendar and striking works stay visible. Steel is an unusual choice for a watch at this level, which is exactly its appeal. Brady wore it during a Sky Sports interview with a cream bomber jacket.

The 26730 is the 41mm Royal Oak Selfwinding Flying Tourbillon, and this titanium version with a blue dial is one of the most wearable tourbillons Audemars Piguet makes. The flying tourbillon sits at 6 o'clock, and the lightweight titanium case and bracelet disappear on the wrist in a way gold never will. It shares a case family with his one-of-one roast watch, which suggests Brady simply loves this reference. He wore it dressed down in a suede overshirt at a soccer match with his son.

Released in early 2026, the 26674CD is a Royal Oak Perpetual Calendar made entirely in "Bleu Nuit, Nuage 50" ceramic, a color drawn from the dial of the original 1972 Royal Oak. Inside is the new calibre 7138, which lets the owner set every calendar indication through the crown alone, eliminating the recessed correctors on the case flank, and the 41mm case is just 9.5mm thick. Brady wore a blue ceramic Royal Oak Perpetual Calendar at Super Bowl LX in February 2026, and he paired this one with an NFL varsity jacket.

The 26674SG pairs the same new calibre 7138 perpetual calendar with Audemars Piguet's sand gold, a proprietary alloy that sits between white and rose gold and shifts character with the light. The tone-on-tone dial carries the Grande Tapisserie pattern, a blue moon phase at 6 o'clock, and the full day, date, week, month, and leap year layout. Owning the new-generation Royal Oak Perpetual Calendar in both blue ceramic and sand gold says a lot about how much Brady likes this watch. He wore it with a tan bomber jacket and a big grin.

The 15416CE is the Royal Oak Double Balance Wheel Openworked in black ceramic, with the case and bracelet machined from a material that is notoriously hard to finish with the Royal Oak's alternating brushed and polished surfaces. The openworked dial reveals the calibre 3132 and its double balance wheel, accented with pink gold details. It is a stealth piece next to the gem-set watches in this collection. Brady wore it casually in a family photo with his son, which says a lot about how comfortable he is treating a six-figure ceramic Royal Oak as an everyday watch.

The 15468BC is the 37mm Royal Oak Double Balance Wheel Openworked in frosted white gold, with a bezel set in baguette-cut gemstones that run through the full rainbow. AP's frosted gold finish, created with a Florentine hammering technique, gives the case a glittering texture that looks dusted with diamonds, while the openworked movement puts the double balance wheel on display. Brady flashed it in a backstage selfie with Michael Strahan that FOX NFL shared on Instagram. It is his lighter, more playful take on the rainbow trend that his Everose Daytona also leans into.

The 26170OR is a 42mm Royal Oak Offshore chronograph crafted almost entirely in 18k pink gold, from the case to the integrated bracelet, with a silvered dial and bold black Arabic numerals. It comes from an earlier chapter of Brady's collecting, photographed on the street years before his retirement. He sold it at Sotheby's in December 2024, where it far exceeded a $30,000 to $60,000 estimate to bring $102,000.

The RM 052 Tourbillon Skull debuted in 2012 as a limited edition of 21 pieces, 15 in titanium and six unique pieces in gold. Richard Mille built the skull into the movement itself: the baseplate and bridges form a grade 5 titanium skull, the jaws hold the jewel of the tourbillon cage, and four crossbone-style bridges anchor the movement to the case. Brady wore his titanium example to Michigan's Rose Bowl on January 1, 2024, with a yellow "Michigan vs Everybody" wristband on the same arm. It is a rebellious watch on the most disciplined quarterback in NFL history, and that contrast is what makes it work.

The RM 72-01 Lifestyle Flyback Chronograph runs on the CRMC1, the first chronograph calibre Richard Mille developed entirely in-house, with a flyback function and a distinctive layout of counters. Brady's gem-set version pairs a diamond-paved case with a white rubber strap, turning one of the brand's most technical modern movements into a statement piece. He wore it with a plain white tee at a crowded fan event, letting the watch do all the talking.

The RM 012 is one of the most radical watches Richard Mille ever made. Released in 2006, it replaced the traditional baseplate with a framework of tubes, a remarkable piece of micro-engineering, and paired it with a tourbillon. Only 30 pieces were produced, which makes it one of the rarest early Richard Milles on any wrist. Brady wore his with a black polo on the field before a game, and he has also been spotted with it at the US Open.

Brady owns the RM 72-01 in two very different flavors, and this titanium version is the understated one. The same in-house CRMC1 flyback chronograph sits inside a lighter case with rose gold accents on the flange, fitted to a white rubber strap. He wore it with a camel sweater while posing with San Antonio Spurs star Victor Wembanyama, a photo that made the rounds for the height difference as much as the watch.

The RM 11-03 descends from the RM 011 that Richard Mille built with Formula One driver Felipe Massa, packing a flyback chronograph, annual calendar with date and month, and a 55-hour power reserve into the RMAC3 automatic calibre. The version pictured is titanium with yellow accents on the crown and chronograph markings. Brady has owned more than one RM 11-03: a Carbon TPT example from his collection sold at Sotheby's in December 2024 for $336,000. He wore this one with a gray crewneck on a relaxed day.

The RM 35-03 was the fourth "Baby Nadal" model developed with Rafael Nadal, released in December 2023 with Richard Mille's butterfly rotor, a patented system that lets the wearer switch winding modes with a pusher at 7 o'clock to suit their activity level. Brady's was the blue Quartz TPT version with a white case band, a featherweight build designed for athletes. He sold it at Sotheby's in December 2024 for $384,000, at the low end of its $300,000 to $500,000 estimate.

The Billionaire Mini Ashoka is a limited edition of 18 pieces in which nearly every visible surface is covered in Jacob & Co's proprietary Ashoka-cut diamonds, roughly 100 carats across the white gold case and bracelet. Beneath the stones sits a skeletonized, hand-wound one-minute tourbillon with a 72-hour power reserve, so there is genuine watchmaking under all that ice. Brady wore it on the Fox NFL set during Super Bowl week in February 2025, flanked by Michael Strahan and Rob Gronkowski, and Jacob & Co shared the moment on its own channels. By market value, it is the most expensive watch Brady has been photographed wearing.

The Caviar Tourbillon covers its case, bezel, and dial in baguette-cut stones laid in a tight, stepped pattern, with the tourbillon cage on full display at 6 o'clock. Brady's version is set with yellow sapphires over a rose gold case, which gives it a warm, almost molten glow on camera. He wore it for the Super Bowl LIX broadcast at the Caesars Superdome in New Orleans, reportedly swapping it in for the Billionaire Mini Ashoka on game day. Paired with a charcoal suit, it was the loudest thing on the Fox set, and that was the point.

The Twin Turbo Furious Tom Brady Edition is a true one-of-one, co-developed with Jacob & Co and unveiled at the E1 Monaco Grand Prix in July 2025, where Brady's electric powerboat team finished second. Its hand-wound JCFM05 movement uses 832 components to run two triple-axis flying tourbillons, a decimal minute repeater with extra-long cathedral gongs, and a monopusher chronograph with a pit board lap-time calculator. Brady's signature replaces the Jacob & Co logo at 12 o'clock, and a single ruby marks the 12 in honor of his jersey number. The forged carbon case in black, gray, and white keeps the look athletic rather than flashy.

The Cartier Crash dates to 1967 at Cartier London, reportedly inspired by a watch warped in a car accident, and its melted silhouette has become one of the most coveted shapes in collecting. Brady's CRWGCH0050 is the 2023 platinum edition sold only through Cartier's New Bond Street boutique in London, with a gray calfskin strap, a ruby cabochon crown, and the hand-wound caliber 1917 MC. He wore it in April 2024 at the Laureus World Sports Awards in Madrid while presenting Novak Djokovic with Sportsman of the Year. The watch press debated for months whether Brady made the Crash too mainstream, which only proves how much weight his wrist carries.