Watches Worn at the 2026 Super Bowl

One of AP's latest 2026 releases, the 15553BA pairs an 18k yellow gold Royal Oak case with a striking green malachite dial. Mineral dials like malachite are notoriously brittle and difficult to manufacture, and each one is naturally unique, which only adds to the appeal. Bad Bunny wore the piece to close out his halftime performance, instantly making it the most-photographed watch of Super Bowl 2026.

Brady arrived in one of the most coveted releases from AP's 2026 lineup, executed entirely in blue ceramic with a matching "Bleu Nuit" dial. The perpetual calendar handles month, date, day, leap year, and moonphase across four subdials. Demand for the colorway has been brutal since launch, and resale has only climbed. It is one of the few watches at the game that can actually outprice Bad Bunny's malachite.

Raising Cane's CEO Todd Graves posed with Cardi B wearing the diamond-clad version of AP's iconic "Jumbo." It pairs a black Petite Tapisserie dial with an 18k white gold case, and the bezel and bracelet are fully set with 1,102 brilliant-cut diamonds. The "Jumbo" silhouette is the original Royal Oak proportion, designed by Gerald Genta in 1972, and remains one of the most recognizable watches in modern collecting.

The Parks and Rec star kept things stealth-luxury with a black ceramic Royal Oak Chronograph, accented in pink gold across the hands, indices, and subdials. Black ceramic is one of the harder ceramics AP works in, requiring extra finishing time on each case. The piece is restrained enough for daily wear but commands six figures on the secondary market.

The Bay Area legend brought the loudest AP of the night, an 18k white gold Royal Oak "Jumbo" fully paved with brilliant-cut diamonds from bracelet to dial. Pavé Royal Oaks like this take hundreds of stones and weeks of setting work, which is why they sit at the top of AP's hip-hop hierarchy. It is exactly the kind of all-in-on-ice piece that has stayed iconic in rap for two decades.

Seattle's head coach lifted the Lombardi wearing arguably the most iconic stainless steel sports watch ever made. The 124060 is the no-date Submariner's date sibling, with a black dial and matching black bezel, 41mm case, and the daily-wear durability that has made the Submariner a default for everyone from divers to head coaches. It is the sleeper pick at this price tier given how much it gets right for the money.

Sitting courtside, Fat Joe wore the off-catalog Daytona "Giraffe", one of Rolex's rarest hush-hush releases of the past few years. It carries a baguette diamond bezel, diamond-set lugs, baguette diamond hour markers, and a brown dial worked into a diamond pattern that mimics a giraffe's coat. Finished in 18k Everose gold on a brown Oysterflex strap, the 126555TBR is sold off-catalog only, meaning it is not on Rolex's public price list and almost never reaches authorized dealers.

Federer has been spotted in his Land-Dweller consistently, and Super Bowl Sunday was no exception. Released in 2025 as the most significant new Rolex sport line in years, the Land-Dweller features a stainless steel case, a white honeycomb motif dial, and a fully integrated bracelet that nods to the Datejust and Day-Date Oysterquartz era. The fact that Federer keeps reaching for this one tells you where the model sits in his rotation.

Influencer and entrepreneur Logan Paul wore one of the louder Day-Date configurations on the market, an 18k Everose gold 228345RBR with an olive green Roman dial and a factory diamond bezel. The olive green is one of the more sought-after dials in the current Day-Date 40 lineup, and the diamond bezel pushes the piece firmly into flex territory. It still wears as a "President" though, which is the entire point.

Former Giants wide receiver Victor Cruz went the cleaner route, with the Day-Date 228235 in Everose gold and a classic fluted bezel. Without the diamond bezel, the piece reads as the more traditional "President," favored by executives, statesmen, and football lifers alike. It is the Day-Date in its most archetypal form, and it still moves around $55,000 on the secondary market for the right dial.

New England's head coach showed up with the white gold Yacht-Master II 116689, the regatta chronograph with a programmable countdown. At 44mm with a platinum bezel and white dial, it wears like a statement, which is part of why the Yacht-Master II splits the room more than a Sub or Daytona. Discontinued examples like this in white gold are gradually creeping up in value.

Jay-Z arrived with daughter Blue Ivy wearing one of the most quietly serious watches at the entire game, the Patek Philippe Grand Complications Celestial. The dial tracks the actual movement of the night sky over the Northern Hemisphere with a rotating sky chart, the moon's phases and orbit, and the meridian transit of Sirius and the moon. Cased in platinum on an alligator strap, it is the kind of complication that signals deep watch literacy rather than dollar-flex. Few celebrities reach for this lane, which is why it stood out instantly.

Foxx wore a 42mm Hublot Big Bang Unico King Gold, with an 18k rose gold case, openworked dial, and diamond-set bezel and lugs on a rubber strap. King Gold is Hublot's proprietary alloy, with a deeper red tone than standard rose gold. It is the kind of openworked, all-in piece that has earned Hublot its loyal celebrity audience for two decades running.

Travis Scott paired a Chanel jersey with a vintage Seiko Calculator Memory C515-5000, produced between 1982 and 1989. It is a cult-favorite collector's piece that doubles as a calculator, complete with miniature buttons and a small numeric LCD. In a stadium full of seven-figure ceramic, gold, and diamond-set wrists, it is the only watch on this list under a thousand dollars. That is also exactly why it works.