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Inside Hailey Bieber's $517,000 Watch Collection

Robert A Last Updated: June 18, 2026

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Inside Hailey Bieber's $517,000 Watch Collection

While most A-list collectors chase the biggest, loudest sports watches they can strap on, Hailey Bieber went the other direction entirely. She built one of the most refined mini watch collections in the celebrity world, a tightly curated set of dainty vintage and gold pieces that read more like fine jewelry than horology. From a natural turquoise dial Rolex Day-Date to a string of rare vintage Audemars Piguet Royal Oak references, her publicly photographed collection clears half a million dollars and helped push the entire market toward smaller, jewelry-forward designs.

The Hailey Bieber collection

Rolex collection

Rolex is the backbone of Hailey's everyday rotation, and she wears the crown the way few celebrities do, in gold, in 36mm and smaller, and almost always with a colored or stone dial. These are the pieces she reaches for on the street, on the beach, and on date nights with Justin. For more on collecting the maison, see our Rolex vintage reference resource.

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Hailey Bieber wearing the Rolex Day-Date 128238 in yellow gold with a turquoise stone dial

Rolex Day-Date 36 "Turquoise" 128238

Rolex Day-Date 36 reference 128238 in yellow gold with turquoise stone dial and diamond markers product photo from WatchGuys

This is the piece that defines Hailey's Rolex taste. The natural turquoise stone dial is exclusively reserved for the gold and platinum Day-Date 36, and because each dial is hand finished to avoid blackening of the stone, no two are identical. Set in 18k yellow gold on the President bracelet with diamond Roman numerals, the 128238 is extremely difficult to obtain at retail and trades well above sticker on the secondary market. Hailey has worn it on the wrist while running errands in the bucket hat and tank look that made the watch go viral, proving a stone dial dress watch can read as effortlessly casual.

Case material
18k yellow gold
Market value
~$120,000
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Hailey Bieber wearing the Rolex Datejust 31 278288RBR in yellow gold with mother of pearl diamond dial

Rolex Datejust 31 "President" 278288RBR

Rolex Datejust 31 reference 278288RBR in yellow gold with mother of pearl dial and diamond bezel product photo from WatchGuys

A 31mm Datejust in solid yellow gold, the 278288RBR pairs a factory diamond set bezel with a mother of pearl dial and diamond hour markers on the President bracelet. It is one of the most feminine and most expensive configurations Rolex builds in this size, and Hailey wears it year round, almost always solo rather than stacked. She has been photographed in it cheek to cheek with Justin, the kind of intimate paparazzi moment that turned this reference into one of her signatures.

Case size
31mm yellow gold
Market value
~$60,000
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Hailey Bieber wearing the Rolex Day-Date 40 228235 in Everose gold with chocolate dial

Rolex Day-Date 40 "Chocolate" 228235

Rolex Day-Date 40 reference 228235 in Everose gold with chocolate diagonal motif dial product photo from WatchGuys

The 228235 is the larger, more masculine end of Hailey's Day-Date taste, a 40mm President in 18k Everose gold with a warm chocolate brown dial and the fluted bezel. The diagonal motif dial gives it texture without diamonds, a quieter flex than the turquoise piece. She has worn this oversized President with a swimsuit at the beach, leaning into the borrowed from the boys styling that runs through her wardrobe. It is proof her collection is not only about tiny watches.

Case material
18k Everose gold
Market value
~$42,000
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Rolex Day-Date President

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The Hailey Bieber collection

Audemars Piguet collection

Audemars Piguet is the heart of Hailey's collection, and in 2025 she became an official Friend of the Brand. Long before the partnership, though, she was already wearing rare vintage Royal Oak references in sizes most collectors overlook.

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Hailey Bieber wearing the Audemars Piguet Mini Royal Oak 67630BA in frosted yellow gold

Audemars Piguet Mini Royal Oak "Frosted Yellow Gold" 67630BA

Ref. 67630BA.GG.1312BA.01
Audemars Piguet Mini Royal Oak reference 67630BA in frosted yellow gold with petite tapisserie dial product photo from WatchGuys

This is the watch that confirmed Hailey as an AP insider. The 23mm Mini Royal Oak revives the spirit of the 1997 Mini Oak in an 18k yellow gold case and bracelet finished in the hammered Florentine technique known as Frosted Gold, paired with a tone on tone Petite Tapisserie dial and the quartz Calibre 2730. These are nearly impossible to secure at retail and surface only through resellers at heavily inflated prices. She shared it from a visit to the AP manufacture in Le Brassus, signaling a real relationship rather than a one off placement.

Case size
23mm frosted gold
Market value
~$100,000
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Hailey Bieber wearing the Audemars Piguet Mini Royal Oak 67630BC in frosted white gold

Audemars Piguet Mini Royal Oak "Frosted White Gold" 67630BC

Ref. 67630BC.GG.1312BC.01
Audemars Piguet Mini Royal Oak reference 67630BC in frosted white gold with silver petite tapisserie dial product photo from WatchGuys

The white gold sister to her yellow gold Mini Oak, the 67630BC carries the same 23mm frosted case and bracelet but in a cooler, more discreet 18k white gold with a silver toned Petite Tapisserie dial. Owning both finishes is a collector move, the kind of thing that separates a genuine enthusiast from someone gifted a single piece. Hailey has worn this version dressed down at night, letting the frosted finish catch the light the way a tennis bracelet would.

Case material
18k white gold
Market value
~$100,000
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Hailey Bieber wearing a vintage Audemars Piguet Royal Oak in yellow gold with diamond bezel

Audemars Piguet Royal Oak "Vintage Lady" yellow gold

Ref. Vintage Royal Oak
Vintage Audemars Piguet Royal Oak lady in yellow gold with diamond bezel and champagne dial product photo from WatchGuys

Affectionately nicknamed the "teeny tiny Royal Oak" in watch circles, this vintage lady's Royal Oak is the piece that telegraphs how deep Hailey's AP knowledge runs. The ladies' Royal Oak debuted in 1976 under designer Jacqueline Dimier, and these small yellow gold examples with diamond set bezels are exceptionally scarce today. Interest in them has surged on the back of the new Mini Royal Oak launch. Hailey wore hers with a red mini dress on a New York sidewalk, the kind of off duty styling that sends collectors hunting for the same reference.

Era
Vintage, yellow gold
Market value
~$10,000
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Hailey Bieber wearing a vintage Audemars Piguet lady's watch with opal dial and diamond case at the Met Gala

Audemars Piguet Vintage Lady's Watch "Opal Dial"

Ref. Vintage AP Lady
Vintage Audemars Piguet lady's watch with opal dial and baguette diamond case in white gold product photo from WatchGuys

For the 2025 Met Gala, Hailey reached into the AP archive for one of its most jewelry forward expressions, a vintage cushion cased lady's watch with a shimmering opal dial framed by baguette diamonds on a woven white gold bracelet. This is high jewelry watchmaking from an era when AP built dress pieces to rival the Place Vendome houses. Worn with a tuxedo dress and a diamond necklace, it underlined that her collecting reaches well past the Royal Oak into AP's rarest archival territory.

Dial
Opal, diamond case
Market value
~$10,000
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Audemars Piguet Royal Oak

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The Hailey Bieber collection

Patek Philippe collection

Hailey's Patek is the rarest kind of Nautilus, the original gold ladies' reference that started the whole small steel sports watch story long before the modern hype. It fits her thesis perfectly: vintage, petite, and quietly significant. 

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Hailey Bieber wearing the Patek Philippe Nautilus 4700 in yellow gold with diamond bezel

Patek Philippe Nautilus "Lady" 4700

Ref. 4700
Patek Philippe Nautilus reference 4700 in yellow gold with diamond bezel and horizontally embossed dial product photo from WatchGuys

The 4700 is the first ladies' Nautilus, a roughly 27mm Gerald Genta design in 18k yellow gold with the signature porthole case and horizontally embossed dial, here circled by a diamond bezel. It is both contemporary and classic, which is exactly how the watch specialist who sold Hailey hers described it. She bought the piece from a respected New York vintage boutique and has been photographed wearing it around Los Angeles, picking a dainty gold Nautilus over the hyped modern steel references everyone else fights for.

Case material
18k yellow gold
Market value
~$30,000
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Patek Philippe Nautilus

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The Hailey Bieber collection

Piaget collection

Piaget is where Hailey's collection tips fully into high jewelry. These vintage Polo pieces are barely watches at all in the traditional sense, they are wrist ornaments with a dial, and they capture the 1980s and 1990s moment when Piaget blurred the line between watchmaking and the jeweler's bench. 

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Hailey Bieber wearing a vintage Piaget Polo 15201 C626 fully pave set in yellow gold

Piaget Polo "Full Pave" 15201 C626

Ref. 15201 C626
Vintage Piaget Polo reference 15201 C626 fully pave set with white brilliant cut diamonds in yellow gold product photo from WatchGuys

A dazzling creation from the 1990s, this vintage Piaget Polo is fully pave set with around 20 carats of fine white brilliant cut diamonds on an 18k yellow gold integrated flexible bracelet, powered by a quartz movement. The sparkle gives it a true jewelry presence, blurring the line between high watchmaking and high jewelry entirely. Hailey wore it almost like a cuff bracelet at a daytime event, which is exactly how Piaget intended these pieces to live on the wrist.

Material
18k gold, full pave
Market value
~$25,000
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Hailey Bieber wearing a dainty vintage Piaget Polo in yellow gold with diamonds

Piaget Polo "Vintage Lady" yellow gold

Ref. Vintage Piaget Polo
Dainty vintage Piaget Polo lady's watch in yellow gold with diamonds and ribbed bracelet product photo from WatchGuys

A rare and exquisite find, this dainty vintage Piaget Polo features a refined sub 20mm dial. First introduced in the 1980s and described by Yves Piaget as a watch for those who appreciate both luxury and sport, the Polo quickly became an icon of elegant casual refinement. Crafted in 18k yellow gold and set with diamonds, this miniature lady's model is exceptionally scarce and surfaces only through select resale today. Hailey layered hers against gold bracelets in a tee shirt and jeans look, the ultimate quiet luxury flex.

Era
1980s, yellow gold
Market value
~$10,000
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Piaget Polo

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What her collection tells us

Hailey Bieber's collection is a thesis statement, and the thesis is restraint. Where most celebrity wrists are an arms race of size and complications, she has spent years quietly assembling the opposite: small, jewelry forward pieces chosen for proportion and stone rather than shock value. A turquoise dial Day-Date, a frosted Mini Royal Oak, a fully pave Piaget Polo. None of these is the loudest watch in the room, and that is precisely the point.

It also separates her from her peers. The standard celebrity playbook, especially in music and sports, runs toward iced out 40mm and 44mm statement watches. Hailey collects more like an old money jewelry house client, favoring vintage gold, hand finished dials, and references that reward knowledge over name recognition. The fact that she owns the same Mini Royal Oak in both yellow and white gold, plus archival AP dress pieces and the first ladies' Nautilus, reads as genuine fluency rather than styling by committee.

And the market has followed her. The surge of interest in "mini watches" and dainty vintage ladies' references over the last few years tracks closely with what Hailey has been wearing, amplified further by her 2025 role as a Friend of Audemars Piguet. When a tastemaker with her reach keeps choosing the small, smart, jewelry adjacent option, dealers see it in the search traffic and the prices within weeks. Her collection is not just following the small watch revival, it is helping write it.

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Hailey Bieber watch collection FAQ

What is the most expensive watch in Hailey Bieber's collection?

Her most valuable publicly photographed piece is the yellow gold Rolex Day-Date 36 with a natural turquoise stone dial, reference 128238, worth approximately $120,000. Her two Audemars Piguet Mini Royal Oaks in frosted gold are next, each worth around $100,000.

How much is Hailey Bieber's entire watch collection worth?

Her publicly photographed collection of ten pieces is worth approximately $517,000, spread across Rolex, Audemars Piguet, Patek Philippe, and Piaget. Private holdings she has never worn in public could push the real total higher.

Where can I buy a watch like Hailey Bieber's?

WatchGuys carries authenticated pre-owned and unworn examples of nearly every reference in Hailey's collection, including the Rolex Day-Date 36, Rolex Datejust 31, Audemars Piguet Royal Oak, Patek Philippe Nautilus, and vintage Piaget Polo. Browse our inventory or contact a representative for help sourcing a specific reference.

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Pre-owned and unworn watches from Rolex, Patek Philippe, Audemars Piguet, Richard Mille, and Jacob & Co. Every watch authenticated in-house, backed by our 2-year warranty.

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