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Financial Times Press

WatchGuys x Financial Times

Prestige branding deals usher in sport’s luxury era

Prestige branding deals usher in sport’s luxury era

On the afternoon of Sunday March 16, the chequered flag waved British racing driver Lando Norris and his McLaren across the finish line in the first race of a new Formula 1 season...

By Robin Swithinbank July 6, 2025

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