Rolex Submariner 116610LV

Buying Advice

About the Rolex Submariner 116610LV (Hulk)

The Rolex Submariner 116610LV, known to collectors as the "Hulk," is the only Submariner ever produced with both a green sunburst dial and a matching green Cerachrom bezel. Produced from 2010 to 2020 in a 40mm steel case, it was discontinued without a direct all-green successor, which is a large part of why it has become one of the most collectible modern Submariners. WatchGuys carries pre-owned and unworn 116610LV watches, each authenticated in-house and backed by a 2-year warranty. Below we cover what the Hulk is, the dial variations to know, what it costs, and how it fits into the green Submariner lineage.

What Is the Rolex 116610LV "Hulk"?

The 116610LV is a Rolex Submariner Date in a 40mm Oystersteel case, introduced in 2010 as part of the redesigned 116610 generation. It pairs a green sunburst dial with a green Cerachrom ceramic bezel whose minute markers are coated in platinum. Rolex's internal suffix "LV" stands for Lunette Verte, French for green bezel. Inside is the Caliber 3135 automatic movement with a 48-hour power reserve and COSC certification. The 116610 generation introduced the first Cerachrom ceramic bezel on the Submariner Date, the redesigned Maxi case with wider lugs and broader crown guards, and the Glidelock clasp for tool-free bracelet adjustment. The Hulk shares all of this with its black sibling, the 116610LN. The only difference is the color, and that green-on-green choice made it the most distinctive Submariner Rolex ever mass-produced. The nickname comes from the bold green, a nod to the comic book character.

Hulk Mark 1, Mark 2, and Mark 3

Over its ten-year run, collectors identify three dial variations. Mark 1 (roughly 2010 to 2012) is the earliest, with subtle differences in dial printing and the exact shade of green. Mark 2 (roughly 2013 to 2016) refined the printing layout. Mark 3 (roughly 2017 to 2020) is the most recent and the most commonly found on the secondary market today. Market premiums between the marks are modest at the moment, though some collectors chase the earliest examples. For a hands-on breakdown of the differences, see our Rolex 116610LV Hulk review.

Rolex 116610LV Hulk Price

Pre-owned and unworn Rolex 116610LV Hulk watches at WatchGuys typically range from $18,000 to $25,000 or more. Where a specific piece lands depends on condition, production year, which Mark dial it is, bracelet stretch, and whether it includes the original box and papers. As a discontinued reference with a fixed secondary-market supply, the Hulk has appreciated steadily since leaving production in 2020. For current pricing on a specific piece in our inventory, contact our team directly.

Hulk vs. Kermit vs. Starbucks

The Hulk is the middle chapter of three green Submariners. The Rolex Kermit (ref. 16610LV, 2003 to 2010) came first, pairing a black dial with a green aluminum bezel. The Hulk replaced it in 2010 and extended the green to the dial as well, switching to Cerachrom ceramic. The Rolex Starbucks (ref. 126610LV, 2020 to present) is the current green Submariner, returning to the Kermit formula of a black dial with a green bezel in a 41mm case. That makes the Hulk the only one of the three with green on both surfaces. For a full side-by-side, read our green Rolex Submariner comparison.

Trusted Dealer

Why Buy a Rolex 116610LV Hulk From WatchGuys

Every pre-owned and unworn Rolex 116610LV Hulk for sale at WatchGuys is authenticated, accurately described, and protected end to end. The Hulk is one of the most counterfeited modern Submariners, which makes buying from a trusted dealer especially important. Here is what comes with every purchase.

Common Questions

Rolex 116610LV Hulk FAQ

• Why Is the Rolex 116610LV Called the "Hulk"?

  The nickname comes from the bold green sunburst dial and matching green Cerachrom bezel, a nod to the comic book character known for his green color. Rolex never used the name officially, but collectors coined it almost immediately after the 2010 launch, and it has stuck as the standard way to refer to the all-green Submariner.

• Is the Rolex Hulk Discontinued?

  Yes. Rolex discontinued the 116610LV in 2020 when the entire 116610 generation was replaced by the 41mm 126610 family. Unlike the black 116610LN, which was succeeded directly by the 126610LN, the all-green Hulk was effectively retired. The current green Submariner is the Starbucks, which uses a black dial with a green bezel.

• What's the Difference Between the Hulk and the Starbucks?

  The Hulk (116610LV) has a green dial and a green bezel in a 40mm case with the Caliber 3135. The Starbucks (126610LV) replaced it in 2020 with a black dial, a green bezel, a 41mm case, and the newer Caliber 3235. In short, the Hulk is green-on-green, while the Starbucks is black dial with a green bezel.

• What Should I Check When Buying a Used Hulk?

  Two things matter most. First, bracelet stretch: pinch the bracelet and see how far the links separate, since a tight bracelet holds more value and a stretched one may signal heavy wear. Second, the dial Mark and overall originality. Buying from a dealer that authenticates every component, as WatchGuys does, removes the guesswork on a frequently counterfeited reference.

• Is the Rolex Hulk a Good Investment?

  The Hulk has appreciated steadily since its 2020 discontinuation, driven by its closed-production status, the lack of an all-green successor, and strong collector demand. No watch is a guaranteed investment, but the combination of a distinctive design, proven Caliber 3135, and fixed supply makes it one of the more defensible discontinued Submariner purchases.

• How Much Does a Rolex 116610LV Hulk Cost?

  Pre-owned and unworn Hulk prices at WatchGuys typically range from $18,000 to $25,000 or more. Condition, production year, Mark variation, bracelet stretch, and whether the original box and papers are included all affect where a piece lands. Contact our team for current pricing on a specific 116610LV in our inventory.

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