Rolex Starbucks

Buying Advice

About the Rolex Starbucks

The Rolex Starbucks is ref. 126610LV, the current-generation green-bezel Rolex Submariner Date. Rolex launched the Starbucks in August 2020 as the successor to the discontinued Hulk, returning a green Submariner to the catalog but switching from the Hulk's all-green dial-and-bezel configuration to a more versatile black dial with a green Cerachrom bezel. The 126610LV is the third act in Rolex's green Submariner story, following the 2003 Kermit and the 2010 Hulk. It is also part of the broader 2020 Submariner case redesign that moved the entire modern line from 40mm to 41mm with slimmer, refined lugs. WatchGuys carries authenticated pre-owned and unworn Starbucks examples across both MK1 and MK2 dial variants, each backed by a 2-year warranty and our Buyer Protection program.

What Is the Rolex Starbucks?

The Rolex Starbucks is the collector nickname for the Rolex Submariner Date reference 126610LV. It features a 41mm Oystersteel case, a black lacquer dial with applied hour markers, and a green Cerachrom ceramic bezel with a green-tinted Cerachrom 60-minute dive scale. Inside is the Caliber 3235, an automatic movement with a 70-hour power reserve, Chronergy escapement, and Superlative Chronometer certification. The Oyster bracelet features the Glidelock clasp with 2mm incremental adjustment and the Fliplock diver's extension. Water resistance is rated to 300 meters. Rolex's internal suffix "LV" stands for Lunette Verte, French for green bezel. Rolex itself has never officially used the Starbucks nickname, but it is standard terminology across dealer listings, watch media, and forums. For a detailed hands-on breakdown of the reference, see our Rolex Submariner 126610LV Starbucks Review.

Why Is It Called the Starbucks?

The nickname came from the collector community shortly after the August 2020 launch and references the Starbucks coffee chain logo, which is predominantly green. The 126610LV's combination of a green bezel ring surrounding a black dial reminded collectors of the circular green Starbucks siren logo, and the nickname stuck within weeks of release. The Starbucks name also fit the pattern established by the previous two green Submariners: the Kermit was named for the Muppets character's green skin, and the Hulk was named for the comic book superhero's green body. Where those nicknames drew from pop culture characters, the Starbucks pulled from a corporate brand, a tonal shift that some collectors initially resisted before widespread adoption. The name was standard terminology in dealer listings by the end of 2020 and remains the universally recognized collector term for the 126610LV.

Rolex Starbucks MK1 vs. MK2

Rolex has produced the 126610LV in two subtle dial and bezel variations that collectors call MK1 and MK2. The MK1 (approximately 2020 to 2023) features the original green bezel hue that Rolex used at launch and is now out of current production. The MK2 (approximately 2024 onward) features a very subtly updated green hue on the Cerachrom bezel and refined dial printing, consistent with ongoing small quality updates Rolex makes across production runs. The differences are subtle enough that most buyers will not notice without a side-by-side comparison. Pricing reflects the distinction: MK1 examples typically trade between $14,000 and $16,000 on the secondary market, while MK2 examples trade between $15,000 and $18,000, with the MK2 premium driven by being the current-production iteration. Collectors should verify which variant they are buying and be wary of listings that do not specify. Our team verifies the MK designation on every 126610LV that passes through WatchGuys.

Rolex Starbucks Price

Pre-owned Rolex Starbucks prices at WatchGuys typically range from $13,000 to $17,000+. MK1 examples generally trade between $14,000 and $16,000, while MK2 examples trade between $15,000 and $18,000. Unworn full-set examples with box and papers sit at the top of the range. The current Rolex retail price after the January 2026 price adjustment sits around $10,950, but authorized dealer allocation for the Starbucks is extremely limited, which is why secondary-market pricing trades above retail. The Starbucks sits comfortably in our Rolex under $20,000 segment and is one of the more accessible entry points into green-bezel Submariner ownership compared to the discontinued Hulk, which now trades at $18,000 to $25,000, and the vintage aluminum-bezel Kermit, which trades at $15,000 to $18,000 for strong examples. For live market context, see our Rolex Market Report.

The Green Submariner Lineage: Kermit, Hulk, Starbucks

The Starbucks is the third green Submariner in Rolex's catalog, following a clear evolutionary arc. The Kermit (ref. 16610LV) debuted in 2003 to celebrate the Submariner's 50th anniversary, featuring a 40mm case, a classic black dial, and Rolex's first green bezel, in aluminum. It ran until 2010. The Hulk (ref. 116610LV) replaced the Kermit in 2010, extending the green aesthetic to both dial and bezel for the first and only time in Submariner history. The Hulk ran until 2020 and is now one of the most sought-after discontinued Submariners. The Starbucks (ref. 126610LV) arrived in August 2020 with the full Caliber 3235 and 41mm case update that Rolex rolled out across the entire Submariner line, returning to the Kermit-era black dial but keeping the modern green Cerachrom bezel. For a detailed comparison of all three, see our Kermit vs. Hulk vs. Starbucks guide.

Trusted Dealer

Why Buy a Rolex Starbucks From WatchGuys

The Starbucks is one of the most counterfeited modern steel Submariners on the secondary market, and authorized-dealer availability is effectively zero. Dealer selection matters, especially with the MK1 and MK2 distinction complicating listings elsewhere. Every pre-owned Rolex Starbucks for sale at WatchGuys is authenticated in-house by our watchmakers, with MK designation verified and backed by the policies below.

Common Questions

Rolex Starbucks FAQ

• What Is the Rolex Starbucks?

  The Rolex Starbucks is the collector nickname for the Rolex Submariner Date reference 126610LV, released in August 2020 as the successor to the discontinued Hulk. It features a 41mm Oystersteel case, a black lacquer dial, a green Cerachrom ceramic bezel, and the Caliber 3235 automatic movement with a 70-hour power reserve. Water resistance is 300 meters. Rolex's internal suffix "LV" stands for Lunette Verte, French for green bezel. Rolex itself has never officially used the Starbucks nickname.

• How Much Does a Rolex Starbucks Cost?

  Pre-owned Rolex Starbucks prices at WatchGuys typically range from $13,000 to $17,000+. MK1 examples generally trade between $14,000 and $16,000, while MK2 examples trade between $15,000 and $18,000. Unworn full-set examples with box and papers sit at the top of the range. The current Rolex retail price sits around $10,950, but authorized dealer allocation is extremely limited, which is why secondary-market pricing trades above retail.

• Why Is It Called the Rolex Starbucks?

  The nickname came from the collector community shortly after the August 2020 launch and references the Starbucks coffee chain logo, which is predominantly green. The 126610LV's combination of a green bezel ring surrounding a black dial reminded collectors of the circular green Starbucks siren logo. The name also fit the pattern established by the previous green Submariners: the Kermit was named for the Muppets character, and the Hulk for the comic book superhero. The Starbucks pulled from a corporate brand instead of a pop culture character, and the name was standard in dealer listings by the end of 2020.

• What Is the Difference Between the Starbucks MK1 and MK2?

  The MK1 (approximately 2020 to 2023) features the original green bezel hue that Rolex used at launch, and it is now out of current production. The MK2 (approximately 2024 onward) features a very subtly updated green hue on the Cerachrom bezel and refined dial printing. The differences are subtle enough that most buyers will not notice without a side-by-side comparison. Pricing reflects the distinction: MK1 examples typically trade between $14,000 and $16,000, while MK2 examples trade between $15,000 and $18,000, with the MK2 premium driven by being the current-production iteration.

• What Is the Difference Between the Starbucks and the Hulk?

  The Starbucks (ref. 126610LV, 2020 to present) has a black dial with a green Cerachrom bezel in a 41mm Oystersteel case, running the Caliber 3235 with a 70-hour power reserve. The Hulk (ref. 116610LV, 2010 to 2020) has a green sunburst dial with a matching green Cerachrom bezel in a 40mm Oystersteel case, running the older Caliber 3135 with a 48-hour power reserve. The Hulk is discontinued and trades at $18,000 to $25,000 on the pre-owned market, significantly higher than the Starbucks. The Starbucks offers a more versatile everyday aesthetic with just the green bezel accent, while the Hulk commits fully to the all-green look.

• Is the Rolex Starbucks Discontinued?

  No. The 126610LV remains in active Rolex production as of April 2026, currently in its MK2 iteration, making the Starbucks a current-production reference. Authorized dealer allocation is extremely limited, however, so most buyers turn to the pre-owned and unworn market to avoid multi-year waitlists. The original MK1 variant is effectively discontinued in new production, making collector-grade MK1 examples a distinct buying target for collectors who want the 2020 launch-era specification.

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