Rolex Hulk

Buying Advice

About the Rolex Hulk

The Rolex Hulk is the all-green ref. 116610LV, the first and only Rolex Submariner ever produced with both a green sunburst dial and a matching green Cerachrom ceramic bezel. The nickname was coined by collectors almost immediately after the 2010 launch, a nod to the character's signature green. Produced for ten years and discontinued in 2020 without a direct green-dial successor, the Hulk has become the benchmark reference collectors point to when discussing how a discontinued modern Rolex sport watch appreciates on the secondary market. WatchGuys carries authenticated pre-owned and unworn Hulk examples across Mark 1, Mark 2, and Mark 3 variations, each backed by a 2-year warranty and our Buyer Protection program.

What Is the Rolex Hulk?

The Rolex Hulk is the collector nickname for the Rolex Submariner Date ref. 116610LV, produced from 2010 to 2020. It features a 40mm Oystersteel case, a green sunburst dial with Chromalight hour markers, a green Cerachrom ceramic bezel, the automatic Caliber 3135 with a 48-hour power reserve, and 300m of water resistance. The 116610 generation was the first to use a Cerachrom ceramic bezel on the Submariner Date, the first to use the redesigned "Maxi case" with wider lugs and broader crown guards, and the first to feature the Glidelock clasp for tool-free 20mm bracelet adjustments. The Hulk shares all these structural upgrades with its black-dial sibling, the 116610LN. The difference is purely cosmetic: where the LN is black-on-black, the LV goes green-on-green, and that single choice made it the most distinctive Rolex Submariner ever mass-produced. For a complete hands-on review, see our 116610LV Hulk review.

Rolex Hulk Discontinuation and Market Trajectory

Rolex discontinued the Hulk in 2020 when the entire 116610 generation was replaced by the larger 41mm 126610 family. Unlike the 116610LN, which was succeeded by the 126610LN in the same configuration, the Hulk was effectively retired. The successor 126610LV Starbucks uses a black dial with a green bezel, reverting to the older Kermit formula. No all-green-dial Submariner has been produced since. This "only ten years, no replacement" story is what turned the Hulk into the template for how discontinued Rolex sport watches behave on the secondary market. After the April 2026 discontinuation of the steel Rolex Pepsi (126710BLRO) at Watches and Wonders Geneva, the Hulk's trajectory since 2020 is the reference point most dealers and collectors use to forecast Pepsi pricing through 2026 and beyond. The lesson is consistent: once Rolex pulls a distinctive-color steel sport watch, the pre-owned market absorbs the demand quickly and prices hold or climb.

Rolex Hulk Price

Pre-owned Rolex Hulk prices at WatchGuys typically range from $18,000 to $25,000+, with unworn full-set examples pushing higher. During the 2022 speculative Rolex market peak, the Hulk briefly crossed $40,000 before the broader correction brought pricing back to a more sustainable range. Against the 2020 retail price of roughly $9,050, the current secondary market is still running two to three times the original MSRP, reflecting both the discontinuation and the absence of a direct replacement. Condition, box and papers, and which Mark variation you are looking at all affect where an individual piece sits in the range. Mark 1 dial examples from the early 2010s with strong provenance trade at premiums. The Hulk sits in our Rolex under $20,000 and Rolex over $20,000 segments depending on configuration. For real-time market context across the Submariner family, see our Rolex Market Report.

Rolex Hulk Mark 1, Mark 2, Mark 3 Variations

Over its ten-year production run, the Hulk went through three recognized dial variations that collectors refer to as Mark 1, Mark 2, and Mark 3. Mark 1 (2010 to approximately 2012) is the earliest configuration and features subtle differences in the dial printing and the exact shade of green on the sunburst finish. Mark 2 examples (roughly 2013 to 2016) refined the printing layout. Mark 3 (approximately 2017 to 2020) is the most recent version and is the most commonly encountered on the secondary market today. For collectors, the distinctions matter both for authenticity verification and for valuation, since Mark 1 examples in original condition command the strongest premiums. For the full breakdown of each variation's dial, hands, and printing cues, see our dedicated Rolex Hulk Mark 1-3 differences guide.

Rolex Hulk vs. Rolex Kermit vs. Rolex Starbucks

Three green Submariners dominate the collector conversation and they are often compared head-to-head. The Rolex Kermit (ref. 16610LV, 2003 to 2010) was the first green Submariner, released for the Submariner's 50th anniversary. It pairs a black dial with a green aluminum bezel and runs the Caliber 3135 in a 40mm case. The Hulk replaced it in 2010, extending the green treatment to both dial and bezel and switching to Cerachrom ceramic. The Rolex Starbucks (ref. 126610LV, 2020 to present) is the current green Submariner in the 41mm case, running the newer Caliber 3235 with a 70-hour power reserve. The Starbucks returns to the Kermit formula of black dial and green bezel, making the Hulk the only reference in the three-watch lineage with green on both surfaces. For a detailed side-by-side across all three, see our green Rolex Submariner comparison.

Trusted Dealer

Why Buy a Rolex Hulk From WatchGuys

The Hulk is one of the most counterfeited modern Submariners on the market, and retail availability through authorized dealers has been zero for years. Dealer selection is the most important decision you will make when buying one. Every pre-owned Rolex Hulk for sale at WatchGuys is authenticated in-house by our watchmakers and backed by the policies below.

Common Questions

Rolex Hulk FAQ

• What Is the Rolex Hulk?

  The Rolex Hulk is the collector nickname for the Rolex Submariner Date ref. 116610LV, produced from 2010 to 2020. It features a 40mm Oystersteel case, a green sunburst dial with Chromalight hour markers, a green Cerachrom ceramic bezel, the automatic Caliber 3135 with a 48-hour power reserve, and 300m of water resistance. It is the only Rolex Submariner ever produced with both a green dial and a matching green bezel, making it the most distinctive Submariner Rolex has ever mass-produced.

• How Much Does a Rolex Hulk Cost?

  Pre-owned Rolex Hulk prices at WatchGuys typically range from $18,000 to $25,000+, with unworn full-set examples pushing higher. During the 2022 Rolex market peak, the Hulk briefly crossed $40,000 before the broader correction brought pricing back to a more sustainable range. Against the 2020 retail price of roughly $9,050, the current secondary market is still running two to three times the original MSRP, reflecting both the discontinuation and the absence of a direct all-green replacement.

• Is the Rolex Hulk Discontinued?

  Yes. Rolex discontinued the Hulk in 2020 when the entire 116610 generation was replaced by the 126610 family. Unlike the black-dial 116610LN, which was succeeded by the 126610LN in the same configuration, the Hulk was effectively retired. The current green Submariner is the 126610LV Starbucks, which reverts to the Kermit formula of black dial with green bezel. No all-green-dial Submariner has been produced since 2020, making the Hulk a closed-production reference on the secondary market only.

• What Is the Difference Between the Rolex Hulk Mark 1, Mark 2, and Mark 3?

  Over the Hulk's ten-year production run, collectors identify three dial variations. Mark 1 (2010 to approximately 2012) is the earliest and features subtle differences in the dial printing and the exact shade of green on the sunburst finish. Mark 2 (roughly 2013 to 2016) refined the printing layout. Mark 3 (approximately 2017 to 2020) is the most recent and is most commonly encountered on the secondary market today. Mark 1 examples in original condition command the strongest premiums, especially with matching box and papers from the correct period.

• Rolex Hulk vs. Kermit: What Is the Difference?

  The Kermit (ref. 16610LV, 2003 to 2010) was the first green Submariner, released for the Submariner's 50th anniversary. It pairs a black dial with a green aluminum bezel in a 40mm case with the Caliber 3135. The Hulk replaced it in 2010, extending the green treatment to both dial and bezel and upgrading the bezel from aluminum to Cerachrom ceramic. The Kermit is the more subtle, classically proportioned piece. The Hulk is the bolder all-green statement. Both run the same Caliber 3135 movement and share the 40mm case size, but the Hulk adds the Maxi case, Maxi dial, and Glidelock clasp that arrived with the 116610 generation.

• Rolex Hulk vs. Starbucks: What Is the Difference?

  The Starbucks (ref. 126610LV, 2020 to present) is the Hulk's successor, but it is configured differently. The Starbucks uses a black dial with a green Cerachrom bezel, reverting to the Kermit formula rather than continuing the Hulk's all-green look. The Starbucks also moves to the larger 41mm case (up from 40mm) and the newer Caliber 3235 with a 70-hour power reserve (up from 48 hours). For buyers who want the bolder all-green aesthetic or prefer the classic 40mm Submariner size, the Hulk is the only option. For buyers who want the most current green Submariner with the latest movement, the Starbucks is the current production reference.

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