Shai Gilgeous-Alexander does not play to the camera, but his watches do. The reigning NBA MVP and 2025 Finals winner has quietly built one of the most thoughtful timepiece collections in basketball, anchored by a deep run of Audemars Piguet Royal Oak references that earned him an official Friend of the Brand title in 2026. Add a one-of-a-kind pink sapphire Rolex Daytona "Barbie" and a forged carbon Richard Mille RM 65-01, and his publicly photographed pieces add up to roughly $2.75 million on the secondary market. Here is the full breakdown.
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Audemars Piguet Royal Oak Perpetual Calendar "Bleu Nuit, Nuage 50" 26579CS

This is the piece SGA wore to commemorate his arrival as an official Audemars Piguet Friend of the Brand at AP House LA. The 41mm case is rendered entirely in blue ceramic, top to bottom, including the bracelet, paired with the Bleu Nuit, Nuage 50 dial that gave the reference its nickname. The perpetual calendar mechanism tracks the day, date, month, leap year, and moonphase, and the ceramic build is the same finish SGA has openly called his favorite for being "a silent killer." It is the most expensive Royal Oak in his rotation and the centerpiece of the partnership announcement.
Audemars Piguet Royal Oak Double Balance Wheel Openworked "Rainbow" 15412OR
This is the SGA flex piece, and it earns it. The 41mm case and bracelet are finished in frosted rose gold, an effect achieved by hammering the surface with a diamond-tipped tool to create the signature shimmer. The bezel is set with 40 graduated rainbow-cut sapphires that wrap the entire octagonal opening, framing an openworked dial that reveals the proprietary Double Balance Wheel movement underneath. SGA wore this on the popular Out of Pocket podcast, immediately turning the watch into one of the most photographed pieces of his collection.
Audemars Piguet Royal Oak "Jumbo" Extra-Thin Openworked 16204BA
SGA wore this 39mm yellow gold Jumbo Openworked in the OKC Thunder championship locker room, alongside the Larry O'Brien Trophy. The reference uses the in-house caliber 7124 movement, openworked and rhodium-treated for contrast against the warm gold case. It is a direct descendant of the original 1972 Jumbo silhouette designed by Gerald Genta, scaled to the modern 39mm proportions AP reintroduced in 2022. Pairing a yellow gold heirloom-grade Royal Oak with a Finals trophy is the kind of moment that resets a player's collection narrative.
Audemars Piguet Royal Oak Double Balance Wheel Openworked 15407ST

The stainless steel sibling to the rose gold Rainbow, this 41mm Double Balance Wheel Openworked uses two stacked balance wheels mounted on the same axis to improve isochronism and reduce amplitude loss. The result is a fully openworked dial dominated by the twin balances and grey movement bridges, all framed by the classic brushed steel Royal Oak case and bracelet. SGA gravitates toward openworked AP references, and this is the everyday-wearable version of that taste. It anchors the collection between the entry-level Jumbo and the six-figure ceramic pieces.
Audemars Piguet Royal Oak Frosted Gold Mini 67630BC
A 23mm Royal Oak that proves SGA's collection extends beyond his own wrist. The case and bracelet are 18k white gold, finished with the Florentine hammering technique originally developed in partnership with Italian jewelry designer Carolina Bucci. The Grande Tapisserie dial keeps the Royal Oak DNA intact at a fraction of the standard 41mm size. SGA has publicly discussed gifting a Royal Oak to his wife Hailey Summers, and the Frosted Mini sits in that gifted half of the collection, photographed in his rotation more than once.
Audemars Piguet Royal Oak 50th Anniversary Selfwinding 15550SR

Released as part of AP's 2022 50th Anniversary collection, this 41mm two-tone reference pairs a brushed steel case with 18k rose gold bezel, screws, and bracelet center links. The silver-toned Grande Tapisserie dial is backed by the in-house caliber 4302, visible through the sapphire case back with a 50th anniversary rotor. It is the most accessible Royal Oak in SGA's lineup and the one that grounds the collection in its classic vocabulary. For a player whose taste runs to openworked dials and ceramic cases, owning the heritage two-tone keeps the foundation honest.

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Rolex Cosmograph Daytona "Barbie" 126538TRO

A 40mm yellow gold Daytona set with baguette-cut pink sapphires around the bezel, accented with brilliant-cut diamonds on the lugs, and finished with a matching pink lacquered dial and pink alligator strap. The "Barbie" nickname comes from the unmistakable pink color story, and the configuration is functionally a one-of-one Crown Collection piece that Rolex builds to order through their highest tier of clients. SGA wore the watch to his appearance on The Tonight Show Starring Jimmy Fallon, which is where most fans first saw it on camera. At an estimated $900,000 on the secondary market, it is by some distance the most expensive watch he has been photographed wearing.

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Richard Mille RM 65-01 Automatic Split Seconds Chronograph

The RM 65-01 is Richard Mille's first in-house high-frequency automatic split seconds chronograph, running at 5Hz with a 60-hour power reserve from the RMAC4 caliber. SGA's example is built in white Quartz TPT, a proprietary composite of silica fibers layered and compressed at varying angles, paired with a skeletonized dial in the signature orange and blue accents. The pushers are designed to operate the rattrapante function independently, allowing intermediate timing without disturbing the running chronograph. SGA was photographed wearing it on a boardwalk in a leather Helmut Lang jacket, the kind of off-day fit where the watch does most of the talking.

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What his collection tells us
SGA's watch collection reads the way he plays basketball, patient, technical, and quietly confident in its own taste. He is not chasing the loudest piece in the room. He is building a deep run of Royal Oak references that demonstrate fluency with the model line, then punctuating it with one or two pieces (the pink sapphire Daytona, the rose gold Rainbow) that signal he can swing at the top of the market when he wants to. The result feels more like a curator's collection than a player's wishlist.
Compared to NBA peers, the contrast is sharp. LeBron James has historically rotated through varied brands and partnerships, while players like Kevin Durant lean into specific Patek Philippe and Audemars Piguet relationships. SGA is closer in posture to a Roger Federer or a Rafael Nadal, in the sense that the brand alignment came after years of personal collecting, not before. His official Friend of the Brand title with Audemars Piguet was a confirmation of taste, not a pivot toward one.
What this means for the market: when SGA wears a Royal Oak Perpetual Calendar in ceramic, prices on that reference tighten within days, especially in the 41mm Bleu Nuit and white ceramic variants he has openly said he is hunting next. The collection is still growing, the championship is fresh, and the watch world is paying attention. Expect more headline pieces over the next two seasons.
Shai Gilgeous-Alexander watch collection FAQ
What is the most expensive watch in Shai Gilgeous-Alexander's collection?
The most expensive piece he has been publicly photographed wearing is the Rolex Daytona "Barbie" reference 126538TRO in yellow gold with a pink sapphire bezel, valued at approximately $900,000. His two most expensive Audemars Piguet references, the Royal Oak Perpetual Calendar 26579CS in blue ceramic and the Double Balance Wheel "Rainbow" 15412OR, both trade at approximately $500,000.
How much is Shai Gilgeous-Alexander's entire watch collection worth?
SGA's publicly photographed watch collection is worth approximately $2.75 million on the current secondary market across the eight references covered here. The figure does not account for private pieces he has not yet worn in public, so the true total is likely higher.
Where can I buy a watch like Shai Gilgeous-Alexander's?
WatchGuys carries authenticated pre-owned and unworn examples of nearly every reference in SGA's collection, including the Royal Oak Perpetual Calendar, Royal Oak Double Balance Wheel Openworked, Royal Oak Jumbo Openworked, Royal Oak Frosted Mini, Rolex Daytona, and Richard Mille RM 65-01. Browse our inventory or contact a representative for help sourcing a specific reference.
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