The 2025 US Open did not just crown champions, it crowned wrists. Flushing Meadows has quietly become the new red carpet for serious collectors, with off-catalog Rolex Daytona rarities, iced-out Audemars Piguet Royal Oak pieces, and a Rafael Nadal Richard Mille all making appearances on and off the court. We tracked over $1.7 million in publicly photographed timepieces across two weeks of tennis. Here is the wrist game that defined the tournament.
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Carlos Alcaraz: Rolex Daytona "Tiffany" 126518LN

The men's champion returned to his favorite Daytona. This is a holy-grail collector piece pairing an 18k yellow gold case with the highly coveted Tiffany blue dial and an oysterflex bracelet. The turquoise dial color is so closely associated with Tiffany & Co that the watch carries the nickname despite being a standard Rolex catalog release. Alcaraz has worn the same reference courtside multiple times, making it effectively his signature watch as he continues to dominate the tour.
Shaggy: Rolex Daytona "Rainbow" 116598RBOW

Arguably the most impressive piece of the tournament. The Rainbow Daytona features 36 baguette-cut rainbow sapphires in the bezel, diamond-encrusted lugs, diamond hour markers, and gold-flecked subdials. It is an off-catalog Rolex reference that is famously difficult to acquire even at the brand's most exclusive boutiques. Shaggy wore it courtside without making a fuss about it, which is somehow the most impressive flex of all.
CC Sabathia: Rolex Daytona "Giraffe" 126555TBR

The second off-catalog Rolex of the tournament. This rare Daytona pairs baguette-cut diamonds in the bezel with round-cut diamonds on the lugs, and the dial features a diamond pattern around the chronograph that gives the piece its "Giraffe" nickname. The case is crafted in 18k rose gold and sits on a brown oysterflex strap. The retired Yankees ace knows his Daytonas, and this one signals serious collector appetite.
Ciara: Rolex Day-Date 40 228235

Ciara arrived courtside with her family wearing one of the most dazzling Day-Date configurations in the catalog. The 40mm case and president bracelet are crafted in 18k Everose gold, paired with a diamond-paved dial featuring 10 baguette-cut diamond hour markers. It is a piece that reads as red-carpet ready rather than understated wealth, which makes sense for someone who treats every appearance as a moment.
Jannik Sinner: Rolex Daytona Everose 126515LN

A piece we've seen on Sinner's wrist before. This Daytona features a sundust dial with contrasting black subdials, mounted on an oysterflex band. What really sets it apart from other Daytonas in the catalog is Rolex's patented 18k Everose gold, a proprietary alloy designed to resist the fading typical of standard rose gold. The Italian world number one tends to keep his rotation tight, and this is his anchor piece.
Jannik Sinner: Rolex GMT Master II "Root Beer" 126711CHNR

Sinner was later filmed in a Rolex interview ahead of the Open wearing the GMT Master II "Root Beer." This is a two-tone classic crafted in 18k rose gold and stainless steel on an oyster bracelet. The nickname comes from the split black and brown ceramic bezel that nods to the iconic soda. It is a more accessible sports Rolex compared to his gold Daytona, and it shows the kind of range you'd expect from a current Rolex ambassador.
Spike Lee: Rolex Oyster Perpetual Coral Red 124300

Lee was later spotted in a 41mm Oyster Perpetual with the famously coveted coral red dial. The stainless steel case and oyster bracelet are paired with a smooth bezel that lets the saturated dial color do all of the talking. It is a perfect pop of color for the director and a piece that has commanded a significant premium over retail since the OP color refresh dropped a few years ago.

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Aryna Sabalenka: Audemars Piguet Royal Oak Iced 26242OR.ZZ.1322OR.02
The women's champion never disappoints when it comes to her wristwear. On media day one she arrived in a 41mm Royal Oak crafted in 18k pink gold and set with over 1,000 factory brilliant-cut diamonds. This is not a subtle piece, every surface from the case to the bracelet is paved. It is the kind of watch that signals the wearer knows exactly what she's wearing and exactly what it's worth.
Aryna Sabalenka: Audemars Piguet Royal Oak Turquoise 15550BA.OO.1356BA.01
Sabalenka appeared at a later press brief in a Royal Oak that traded ice for stone. The 18k yellow gold case frames a natural turquoise dial with matching yellow gold hour marks and luminescent hands. Natural turquoise dials are extremely difficult to source consistently, which is why this reference retails for $69,900 but trades on the secondary market for roughly double. Two Royal Oaks, two completely different statements, same tournament.
Jordyn Woods: Audemars Piguet Royal Oak Mini 67630BA.GG.1312BA.01-B

Woods wore the newest Royal Oak Mini, a dainty 23mm piece that has rapidly become a favorite among women in the spotlight (Ice Spice was photographed in the same reference just weeks earlier). She wore the 18k frosted yellow gold version on her right wrist and what appeared to be the rose and white gold variants stacked on her left as bracelets, treating the Mini as accessory layering rather than a single statement. The Mini retails for $38,000 but is reselling for over double on the secondary market.

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Georgios Frengulis: Richard Mille RM 35-02 Rafael Nadal
Sabalenka's boyfriend arrived courtside in a Richard Mille RM 35-02, the Rafael Nadal skeleton-dial reference and a piece collectors consider a holy grail of the Nadal collaboration. The 35-02 was the first watch in the Nadal line to feature a self-winding movement. The red case is paired with a diamond-set bezel and a black and white rubber strap, the kind of piece that makes a serious statement on a tennis court of all places.

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Elina Svitolina: Hublot Spirit of Big Bang Steel Pavé
Svitolina went up against Anna Bondar in a Steel Pavé Spirit of Big Bang, encrusted with 44 diamonds in the bezel alone and another 96 across the case, for 140 stones total. The gems pop hard against the black rubber strap and black dial, which is the whole point of the design. Steel is generally on the heavier side for a working athlete, but Svitolina is treating this as fashion rather than function. Retails around $24,000.
Spike Lee: OMEGA x Swatch "Mission on Earth"
Lee arrived courtside in the OMEGA x Swatch "Mission on Earth," which appears to be a favorite of his (he wore the same piece at the premieres of his film a month earlier). The black and red bioceramic chronograph is part of OMEGA and Swatch's ongoing collaboration and retails for $270, which is roughly one one-thousandth the cost of Shaggy's Daytona Rainbow. The director's choice is a reminder that wrist game is about taste, not just spend.
What this year's tournament tells us
The 2025 US Open confirmed something we've been tracking for a few years now: tennis has overtaken the red carpet as the most reliable place to spot serious watches on serious people. Movie premieres and award shows still produce headline watch moments, but a two-week tennis tournament gives you photographers ten hours a day on the same wrists for fourteen straight days. The result is a steady drip of off-catalog rarities, athlete grail pieces, and partner appearances that no other event matches.
Rolex was once again the dominant brand, but the story is more nuanced than that. The Daytona alone produced three different off-catalog references at this tournament (Tiffany, Rainbow, Giraffe) for a combined market value of roughly $820,000. That kind of concentration in a single model line tells you where the upper-tier collector market is putting its money. Audemars Piguet, meanwhile, owned the women's side of the tournament, with two Royal Oaks on Sabalenka and the brand-new Mini already showing up on multiple celebrities within weeks of release.
The Spike Lee OMEGA x Swatch moment matters too. The most photographed piece at a $1.7-million tournament does not have to cost $1.7 million. Lee wore a $270 watch with the same confidence Shaggy wore a $400,000 one, and that range is what makes wrist culture at the Open feel honest rather than performative. The tournament rewards the people who actually know what they're wearing.
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2025 US Open watches FAQ
What was the most expensive watch spotted at the 2025 US Open?
Shaggy's Rolex Daytona "Rainbow" (ref. 116598RBOW) was the most expensive piece at approximately $400,000 on the secondary market. The Richard Mille RM 35-02 Rafael Nadal worn by Aryna Sabalenka's boyfriend was the second most expensive, with a market value of around $300,000.
How much were the watches spotted at the 2025 US Open worth in total?
The thirteen publicly photographed pieces we covered totaled approximately $1.78 million in current market value. The true number is almost certainly higher, since we did not catch every wrist in every box across two weeks of tennis.
Where can I buy a watch like the ones spotted at the US Open?
WatchGuys carries authenticated pre-owned and unworn examples of nearly every reference covered above, including the Rolex Daytona, Day-Date 40, Oyster Perpetual, GMT Master II, Audemars Piguet Royal Oak, and Richard Mille Rafael Nadal collaborations. Browse our inventory or contact a representative to help source a specific reference.
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