Rumors Swirl the Rolex is Discontinuing the "Pepsi"
Reviewed by WatchGuys
When it comes to the Rolex catalog, models can come and go. Less popular references like the Rolex Milgauss and certain Yacht-Master IIs are not always missed when they disappear.
However, it is far more surprising when highly popular models are rumored to be discontinued.
Recently, speculation has circulated that the Rolex GMT-Master II 126710BLRO “Pepsi” may be discontinued.
In this post, we break down the origin of the rumor and examine whether there is any truth behind it.
Origin of the GMT-Master II “Pepsi” Discontinuation Rumor
Speculation began early last week regarding the Rolex GMT-Master II 126710BLRO “Pepsi” after a series of coincidences.
Shoppers noticed low availability at authorized dealers, though limited supply is nothing new with Rolex. The brand tightly controls allocations, and popular models are often reserved for established clients.
Rumors gained traction when certain ADs removed the “Pepsi” from their websites. Some buyers also reported being told by sales associates that the model was next on the discontinuation list.
Is the “Pepsi” Really Being Discontinued?
Individually, none of these reports confirm a discontinuation. Rolex is famously silent about future product decisions, which fuels speculation.
As of now, Rolex has not discontinued the GMT-Master II 126710BLRO.
Although some authorized dealers removed the listing, the watch remains active on Rolex’s official website.
In most cases, absence from an AD website simply indicates temporary stock shortages. Allocations are sporadic, and inventory often fluctuates.
Until Rolex makes a formal announcement, the discontinuation rumor remains just that, a rumor.
With Watches and Wonders approaching, speculation about Rolex’s next moves is expected to increase.
