Rolex 2025 Releases

Rolex Watches and Wonders 2025 Announced Lineup

At Watches and Wonders 2025, Rolex showed everyone why they are the pinnacle of the luxury watch world with a compelling new lineup. The unveilings featured exciting debuts like the Land-Dweller alongside bold updates to classic models such as the Daytona and GMT-Master II. This collection demonstrates Rolex's continued evolution in design and innovation. In this guide, we explore every new and updated model launched this year. You’ll find detailed breakdowns for each watch, including reference numbers, key features, retail pricing, and insights into their current secondary market value.

The Rolex Land-Dweller

The biggest headline from Rolex in 2025 is the introduction of the Land-Dweller, a brand-new model line that blends sporty elegance with a brand new integrated bracelet design. Inspired by vintage Oysterquartz aesthetics, the Land-Dweller features an ultra-thin case, a laser-etched honeycomb dial, and the new high-frequency Caliber 7135 movement and 66-hour power reserve.

All models include:

• Honeycomb dial motif
• Integrated 5-link “Flat Jubilee” bracelet
• Sapphire caseback

Key Variants:

Reference	Size	Material	Dial	Retail Price
127334	40 mm	Stainless Steel	White Honeycomb	$15,400
127234	36 mm	Stainless Steel	White Honeycomb	$14,500
127335	40 mm	18K Rose Gold	White Honeycomb	$47,400
127336	40 mm	950 Platinum	Ice-Blue Honeycomb	$64,200
127385TBR	40 mm	18K Rose Gold	Diamond-Set	$106,000

Secondary Market: Steel models are seeing massive demand, often reselling for $40,000+. Platinum and diamond-set versions are trading well above six figures, especially in collector circles.

Oyster Perpetual Pastel Dials & New 134300 Line

In 2025, the Oyster Perpetual collection received a colorful and structural upgrade. Rolex retired the “Celebration” dial and introduced a full suite of new pastel dials across the OP range, available for the 276200, 277200, 124200, 126000, and 134300. These minimalist timepieces now come in fresh tones like lavender, pistachio green, and beige.

Along with that arrived an update to the OP 41 model. The 124300 was replaced with the 134300. The newer model features a subtle change in case shape along with the fresh new dial options in tones like pistachio green, lavender, beige, dark green, candy pink, and silver. All models remain in polished Oystersteel with a smooth bezel and three-link Oyster bracelet.

Retail Price: Starting from $6,400 for 36 mm and around $6,650 for 41 mm models.

Secondary Market: High-demand colors like Pistachio Green are trading for over $22,500, nearly 3× retail due to limited availability and hype.

GMT-Master II Sprite-Hulk & Tiger Iron Editions

Although rumors swirled about the return of the “Coke,” Rolex instead took a different direction in 2025 by elevating one of its most recent icons. The brand introduced a precious metal upgrade of the popular steel “Sprite” GMT. This new release (126729VTNR) brings the same layout of the "Sprite" into white gold and pairs it with a matching green dial.

The new green dial is Rolex’s first ceramic dial insert, a high-gloss surface that mirrors the shine of its ceramic bezel. Visually, the tone and intensity of the green are reminiscent of the legendary Submariner “Hulk” 116610LV.

GMT Master II 126729VTNR – White Gold “Sprite-Hulk”

• 18K White Gold, left-hand crown
• Green ceramic dial
• Black/green Cerachrom bezel
• Oyster bracelet

Retail Price: ~$48,000
Market Price: ~$75,000+ (50%+ over retail)

Tiger Iron Stone Dial Editions

Rolex also introduced the Tiger Iron dial for select GMT models. The natural stone is composed of red jasper, hematite, and tiger's eye. The unique stone dial (each piece’s pattern is one-of-a-kind) and limited allocation make it a novelty.

Key Variants:

• GMT-Master II 126715CHNR – Rose Gold “Root Beer” with Tiger Iron dial
• GMT-Master II 126718GRNR – Yellow Gold with black/gray bezel & Tiger Iron dial

Retail Price: ~$50,000 each
Market Price: ~$100,000, driven by dial rarity and full-gold build

While no “Coke” was introduced, these artistic variations reflect Rolex’s focus on luxury materials and collector appeal in 2025.

Cosmograph Daytona: Vibrant Dials & Precious Updates

Following its 2023 overhaul, the Daytona introduced fresh dial options in 2025, particularly for its gold models. These additions have reignited collector interest, with some models earning nicknames and commanding premiums.

Ref. 126518LN – Yellow Gold “Tiffany Blue” Daytona

• 18K Yellow Gold on black Oysterflex strap
• Turquoise blue lacquer dial (“Tiffany” style)
• Black Cerachrom bezel

Retail Price: ~$37,400
Market Price: ~$150,000+ (nearly 4× retail)

Ref. 126508 – Yellow Gold “John Mayer 2.0”

• Green sunburst dial with yellow subdials
• 18K Yellow Gold case & Oyster bracelet

Retail Price: ~$48,400
Market Price: ~$110,000–115,000

Ref. 126509 – White Gold with Blue Dial

• 18K White Gold, Oyster bracelet
• Sunray blue dial with black-ringed subdials

Retail Price: ~$44,000
Market Price: ~$60,000–70,000

Meteorite Dial Daytonas

• Ref. 126515LN – Everose Gold on Oysterflex strap, black Cerachrom bezel, meteorite dial
• Ref. 126518LN – Yellow Gold on Oysterflex bracelet, black Cerachrom bezel, meteorite dial

Retail Price: ~$44,000
Market Price: ~$140,000–$160,000

Chocolate Dial Daytonas

• Ref. 126505 – Everose Gold on Oyster bracelet, chocolate dial with black subdial rings
• Ref. 126515LN – Everose Gold on Oysterflex, chocolate dial with ceramic bezel

Retail Price: ~$40,000–50,000, depending on bracelet
Market Price: ~$55,000–65,000 depending on bracelet

Overall, Daytona remains a goldmine for Rolex collectors, especially when unique dials are introduced in precious metals.

Sky-Dweller: Green Dial in Yellow Gold

The Rolex Sky-Dweller welcomed a vibrant new dial option in 2025. For the first time, a sunray green dial is available in an all-yellow gold configuration, expanding the collection’s luxury appeal.

Ref. 336238 – Yellow Gold Sky-Dweller, Green Dial

• 42 mm 18K Yellow Gold case
• Bright green sunray dial
• Fluted bezel
• Available on Oysterflex strap or full gold bracelet

Retail Price: ~$47,000–56,000, depending on bracelet

Market Price: Full bracelet version trades around $75,000+, with Oysterflex commanding slightly lower prices. While not as hyped as the steel green Sky-Dweller, this yellow gold release is already popular among collectors seeking vibrant dress-sport hybrids.

This release rounds out the Sky-Dweller’s green dial offerings and caters to a more traditional luxury buyer, emphasizing Rolex’s flexibility in pairing color with precious metals.

Datejust 31: Red Ombré Dial

Rolex added flair to its Datejust 31 lineup in 2025 with the introduction of a dramatic red ombré dial that fades from crimson to black. Offered exclusively in gold with diamond accents, this dial replaces the previous floral motif, signaling a bolder aesthetic shift for the model.

Ref. 278288RBR – Yellow Gold with Diamond Bezel

• 31 mm 18K Yellow Gold case
• Red ombré dial with diamond hour markers
• Diamond-set bezel
• President bracelet

Retail Price: ~$50,000

Ref. 278278 – Yellow Gold with Fluted Bezel

• Same case and dial as above
• Traditional fluted bezel (no diamonds)

Retail Price: ~$36,500

Ref. 278289RBR – White Gold with Diamonds

• 18K White Gold case
• Red ombré dial with diamond bezel and markers

Retail Price: ~$52,700

Market Price: Modest premiums on most models, with the Red Ombré RBR edition selling around $60,000. Collectors appreciate the bold dial design, and future rarity could push values higher if Rolex limits production.

Perpetual 1908: New Settimo Bracelet Option

Rolex’s elegant Perpetual 1908 collection gained a luxurious new twist in 2025: the addition of a full-gold bracelet option known as the “Settimo” bracelet. Until now, the 1908 was exclusively offered on leather. This new 7-piece link bracelet transforms the watch’s aesthetic, giving it a more substantial and jewelry-like presence.

Ref. 52508 – Yellow Gold on Settimo Bracelet

• 39 mm 18K Yellow Gold case
• Available with white or black dial
• Sapphire caseback
• New Settimo bracelet with hidden clasp

Retail Price: ~$39,000 (bracelet model)
Market Price: ~$50,000+ depending

The bracelet adds significant visual weight to the 1908 and elevates its appeal in the formal dress watch category. While secondary premiums are mild, this model could become highly collectible over time due to its distinctive bracelet design and mechanical sophistication.

Off-Catalogue Rolex Releases in 2025

In true Rolex fashion, not all 2025 releases were made public. Several off-catalogue models, models that are known for being ultra-limited, high-jewelry, or VIP-only editions, were quietly made available to select clients through boutiques. These watches typically never appear on Rolex’s website or in marketing materials but are considered some of the most exclusive and collectible pieces in the catalog.

1. Blue Sapphire Daytona (White Gold)

• Full white gold Daytona with a blue sapphire‑set bezel and matching sapphire markers
• Black textured dial similar to meteorite shades

A bold and icy statement piece blending gem craftsmanship with sporty elegance; exclusively offered behind closed doors.

2. Rose Gold Le Mans Daytona

• Rose gold case with the signature Le Mans tachymeter bezel, previously seen in white and yellow gold
• Refined, softer pink-gold aesthetic while retaining racing‑inspired personality

A secretive nod to Rolex’s motorsport heritage, this version stayed hidden from the public catalog but is estimated to have a secondary market value of around $420,000.

3. “Giraffe” Daytona Variant

• A successor to the “Eye of the Tiger” and "Leopard" Daytonas
• Brown and rose gold lacquer dial laden with diamonds between the stripes, diamond-paved hour markers, and a rose gold bezel set with diamonds

Off-catalogue Rolex watches offer a glimpse into the brand’s most artistic and exclusive creations. For collectors, these pieces represent the pinnacle of Rolex ownership, not just because of their materials but because of their exclusivity.

Pre-Watches and Wonders 2025 Rumors: What the Watch World Expected

In the lead-up to Watches and Wonders 2025, speculation ran rampant about what Rolex might unveil. Forums, insiders, and enthusiasts shared predictions that sparked hope and heated debate. While some proved accurate, many widely believed rumors didn’t come to pass. Here's a breakdown of the most talked-about expectations:

1. The Return of the GMT-Master II “Coke”

This was perhaps the most anticipated rumor of the year. Many believed Rolex would finally reintroduce the iconic red and black bezel configuration (“Coke”) on a steel GMT-Master II. Enthusiasts speculated it would arrive on a Jubilee bracelet with a new movement tweak or left-hand crown version.

Reality: No “Coke” bezel was released. Instead, Rolex unveiled exotic stone dial GMTs and a ceramic dial lefty model, leaving Coke fans waiting another year.

2. A New Rolex Model: The Land-Dweller

In early 2025, sharp-eyed enthusiasts spotted Roger Federer wearing an unfamiliar Rolex in a pre-Watches and Wonders Instagram post. The watch featured an integrated bracelet, fluted bezel, and a clean white dial, sparking rumors of a new model entirely. Online forums and social media exploded with speculation. Was it a new Datejust variant? A return of the Oysterquartz?

Reality: The mystery watch turned out to be the Land-Dweller, a completely new Rolex model unveiled at Watches and Wonders 2025. Federer was spotted wearing the 40 mm version days before the public announcement, essentially soft-launching the most revolutionary Rolex of the year.

3. New Milgauss or Reimagined Air-King

After the discontinuation of the Milgauss in 2023 and a refresh of the Air-King, rumors swirled about a new anti-magnetic tool watch. Possibly a hybrid of the two or a revival with a vintage aesthetic and updated movement.

Reality: No new Milgauss or Air-King models were released. Rolex instead focused its technical energy on the new Land-Dweller and the high-frequency Caliber 7135.

4. Stella-Inspired Day-Date 36 Dials

Many anticipated a follow-up to the colorful Stella lacquer dials seen on the Day-Date 36 in recent years. Hot predictions included matte salmon, tangerine, or even metallic purple dials in full gold or platinum.

Reality: Rolex actually steered away from the Stella dials and leaned into a new pastel aesthetic, as seen with the Oyster Perpetual dials.

In the end, Rolex once again defied expectations. Rather than delivering obvious crowd-pleasers, it leaned into innovation, craftsmanship, and subtle disruption. While many rumors missed the mark, the actual releases arguably made for a more surprising and memorable 2025.

Final Thoughts

Rolex’s 2025 releases highlight the brand’s ability to blend tradition with innovation. From the all-new Land-Dweller and high-tech ceramic dials to eye-catching red ombré and turquoise options, this year’s lineup pushes creative boundaries while maintaining Rolex’s timeless DNA. Whether you’re a collector chasing exclusivity or a first-time buyer looking for lasting value, the 2025 collection has something compelling to offer.