Rolex 2025 Discontinued Watches: Every Model Removed from Production
Rolex has continued to make shake up the watch world by quietly retiring several models from its lineup in 2025. While flashy new releases at events like Watches & Wonders steal the spotlight, collectors should pay close attention to discontinued models as they are more likely to be affected by the news. When Rolex “kills” a model or dial variation, it’s never for no reason, rather, it’s a strategic move that creates limits supply, marks the end of a design era, and often sends secondary market values climbing.
In this guide, we list every Rolex watch discontinued in 2025 across all model lineups. For each discontinued reference, we include:
- Model name and reference number
- Special or limited variants affected
- Whether a new model replaced it
- How the secondary market reacted
Collectors should pay close attention to when Rolex stops production a watch. Its supply ends but demand usually does not, the result is often price volatility and long-term premiums, especially for models with a short lifespan. Let’s get started.
Watches Discontinued at Watches & Wonders 2025
Watches & Wonders 2025 was the stage for Rolex’s major lineup refresh. In addition to introducing new models, Rolex quietly removed several watches from its catalog. Below are all the notable Rolex watches that were discontinued during W&W 2025.
Oyster Perpetual “Celebration Dial”
The colorful Celebration Dial Oyster Perpetual, introduced in 2023, was discontinued at Watches & Wonders 2025 after just two years in production. This model featured a playful array of multicolored bubbles against a turquoise dial. Its quirky design was an uncharacteristic offering from Rolex.
Discontinued variants include:
These models have not been replaced by any direct dial equivalent. Instead, Rolex introduced new pastel lacquer dials for the Oyster Perpetual line in 2025, marking a shift in aesthetic direction and effectively closing the chapter on the Celebration series.
Market Reaction
The Celebration Dial OPs became instant collectibles. It was quick to be labelled as a "future classic" because of its unique design and short production window. Prices surged across the secondary market:
- Retail Price: ~$6,500
- Secondary Market Price (41mm): $20,000–$25,000+
- Secondary Market Price (36mm): ~$18,000
- Secondary Market Price (31mm): $12,000-$15,000+
Oyster Perpetual Dial Changes
Alongside the Celebration Dial, Rolex also overhauled the broader Oyster Perpetual lineup at W&W 2025. Rolex discontinued all “Sunburst” dials and "Stella-inspired" dials across most sizes. These dials were replaced by new flat lacquer dial variants in pastel tones such as pistachio green, lavender, and beige.
Note: The dial variants discontinued below refer specifically to the sunburst (metallic) finishes, not the newer lacquered or pastel versions.
Notable discontinued dial variants include:
- Oyster Perpetual 126000 – Black, Blue, Pink
- Oyster Perpetual 124200 – Black, Blue, Pink
- Oyster Perpetual 277200 – Black, Blue, Pink
- Oyster Perpetual 276200 – Black, Blue, Pink
These changes mark the end of the first generation of modern OP dials introduced in 2020. Rolex’s shift toward matte, modern dial tones reflects a more contemporary aesthetic direction. No sunburst dials remain in the updated 2025 OP catalog.
Market Reaction
While the standard sunburst OPs were produced in greater volume than the Celebration Dials, collectors are still showing interest in the well-kept, full-set models. Discontinued 41mm black or blue dials are now trending between $9,000–$14,000 on the secondary market depending on year and condition.
Oyster Perpetual 41 124300
In 2025, Rolex officially ended production of the Oyster Perpetual 41 124300, the largest size in the OP line and introduced an updated model: the 134300. This marks the beginning of a second generation of the modern OP 41mm lineup.
Key changes with the new 134300 reference:
- Slimmer case and clasp proportions
- Slightly larger winding crown
- Updated pastel dial options
The movement (Caliber 3230) remains the same, but design tweaks distinguish the new reference.
Market Reaction
The OP 124300 now holds “first-generation” status for the modern OP 41mm, and prices reflect that. Collectors are especially interested in the rare dial variants. Average prices range from $9,000 to $14,000 for the more accessible dial variants.
Datejust 31 “Floral Motif” Dials
In 2025, Rolex retired its entire range of Datejust 31 models featuring floral-motif dials. Introduced in 2022, these dials featured embossed floral patterns with diamond-set centers. It was a unique offering in the Rolex catalogue.
Discontinued references include:
- Two-tone steel/Everose: 278241, 278271
- Two-tone steel/yellow gold: 278273
- Full Everose gold: 278275, 278285RBR
- Full yellow gold: 278278, 278288RBR
- White gold: 278289RBR
Market Reaction
Because of their short production run and distinctive design, the floral Datejust 31 models are gaining recognition among collectors of modern women's Rolex watches. Factory diamond-set versions in precious metals are already trading at or above retail, with prices ranging from $15,000 to $40,000+ depending on the metal, gem-setting, and bracelet.
Day-Date 36 with Diamond-Set President Bracelets (Fluted Bezel Versions)
Rolex also discontinued all Day-Date 36 models featuring a fluted bezel paired with a factory diamond-set President bracelet in 2025. This decision affected yellow gold, white gold, and Everose gold variants. Rolex still produces Day-Date 36s with either fluted bezels or diamond bracelets but not both together anymore. Looking back, it was a curious decision to pair the two.
Notable discontinued references include:
Market Reaction
These watches were always ultra-luxury items, retailing above $50,000. Post-discontinuation, secondary prices have trended higher. With active demand being among gem-set Rolex collectors, values reaching or exceeding $90,000+ depending on dial, condition, and material.
Day-Date 36 White Gold with Turquoise Dial
Rolex quietly discontinued the Day-Date 128239 with a natural turquoise stone dial in 2025. While turquoise dials remain available in yellow gold, Everose, and platinum variants, this specific white gold configuration was dropped after only two years in production.
Market Reaction
Collectors who favor cooler-toned cases now have to turn to the secondary market. With limited production and no direct replacement, demand for this reference has increased. Secondary market prices are already running 20–30% above the original ~$55,000 retail, making it a highly collectible item.
Yacht-Master 42 “Falcon’s Eye” Dial
Rolex also discontinued the Falcon’s Eye dial variant of the Yacht-Master 226659. This unique model featured a swirling, semi-precious quartz dial and was only in production for about three years.
Market Reaction
Market demand has surged. Retail for the Falcon’s Eye 226659 was around $40,000, but it now trades for $50,000 to $55,000, depending on condition. Its rarity, material composition, and luxurious yet sporty aesthetic make it a desirable item in the Rolex sport watch lineup.
Deepsea Challenge “Mark I Dial”
In 2025, Rolex updated the Deepsea Challenge 126067 by changing the dial text layout, thus discontinuing the original “Mark I” dial and replacing it with the “Mark II”. The only difference is the repositioning of the “DEEPSEA CHALLENGE” text.
The case size (50mm) and movement (Cal. 3230) remain the same. This was Rolex’s first full titanium model and remains one of the most extreme dive watches ever made.
Market Reaction
The Deepsea Challenge already traded above MSRP due to scarcity, with prices around $40,000 to $50,000 versus a retail price of ~$27,000. Now, sellers with Mark I dials are marketing them as “first edition” variants.
What Rolex’s 2025 Discontinuations Mean for Collectors
The Rolex 2025 discontinuations represent a pivotal shift in Rolex design, catalog strategy, and collectibility. From the cheerful Celebration Dials to the luxurious Falcon’s Eye Yacht-Master and rare gem-set Day-Dates, these models are already commanding premium prices in the secondary market.
Short production runs, design distinctiveness, and early demand have made 2025’s discontinued models highly coveted. Collectors are acting quickly, especially on rare dial variants and low-production references.
Key Takeaways:
- Celebration Dials are now among the most desirable Rolex collectibles
- Floral Datejusts and Turquoise Day-Dates are quietly becoming unicorns in the women's and gem-set categories
- Mark I Deepsea Challenge could become a stealth collectible for titanium fans
- Sunburst OP dials mark the end of Rolex’s first-gen modern minimalist design
We expect continued strength in prices for these models. As availability declines and awareness increases, values may climb even higher especially for pieces in pristine, full-set condition.
Whether you’re a seasoned collector or a new enthusiast, monitoring Rolex discontinuations like these can provide rare buying opportunities. As always with Rolex: what disappears today may become tomorrow’s most-wanted treasure.
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