Most fighters buy watches to celebrate. Terence Crawford buys them the way he buys real estate, which is to say he buys them to hold. Sitting down with WatchGuys CEO and founder Robertino Altieri before the biggest night of his career, the pound for pound king walked through a lineup that runs from an 18k yellow gold Rolex Yacht-Master to a $126,600 Ulysse Nardin tourbillon, plus one custom Rolex Submariner engraved with a number that had not happened yet. Then he went out and made the engraving true.
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Crawford on watches as investments
Crawford has never been a spender for the sake of spending. Real estate is his default asset, and he applies the same holding-period logic to the watch market, which puts him in a small group of athletes who treat a wrist purchase as a position rather than a trophy.
"You can buy watches for $30,000 and then ten years later that watch is $100,000," Crawford explained during the interview.
He is describing something the secondary market has repeatedly proven out on the right references. Steel sports models with long waitlists, precious metal pieces with discontinued dials, and limited production complications have all delivered that curve over a decade, which is exactly why we publish current market values on every piece we cover. If you own something in that category already, our team will price it in a day through our sell your Rolex desk.
Rolex Submariner Date "42-0" Ref. 126610LN
The 126610LN is the modern benchmark diver, a 41mm Oystersteel case with a black Cerachrom bezel insert and the calibre 3235 movement behind it. This particular example is unlike any other 126610LN on earth, because we had "42-0" engraved into the caseback and handed it to Bud before he stepped in with Canelo Alvarez. He already owned the reference, which is the point. The engraving was a prediction, and on September 13, 2025 he made it a fact by taking the undisputed super middleweight titles on the scorecards.
The viral 42-0 Rolex video
The handover was filmed, and the clip travelled well beyond the watch world once the result came in. Watch the full exchange below.
Rolex Yacht-Master 42 Ref. 226658
This is the loudest quiet watch Rolex makes. The case and crown are solid 18k yellow gold, but the matte black Cerachrom bezel and the Oysterflex elastomer bracelet strip out the shine that a gold bracelet would add, so it reads as a sports watch first and a gold watch second. Inside is the calibre 3235 with a 70 hour power reserve. Crawford has been photographed in it repeatedly, and it fits the pattern of a man who wants precious metal without the visibility of a full gold bracelet. Our Rolex Yacht-Master reference breakdown covers how the 42mm sits against the 37mm and 40mm cases.
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Ulysse Nardin Blast Free Wheel Maillechort
This is the one he wore to the faceoff, and it is the most technically serious watch he owns. The 45mm case is 18k white gold under a single block sapphire crystal that wraps the front and sides, and the dial plate is maillechort, the German silver alloy usually reserved for classical watchmaking. The manual wind calibre UN-176 puts the double barrel, winding wheel and flying tourbillon above the dial so the components appear to float, with a constant force escapement and a seven day power reserve. Only 50 were made, at a retail price of $126,600. Bringing a limited edition independent tourbillon to a Rolex and Richard Mille room is a specific kind of signal.
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What his collection tells us
Crawford's publicly photographed collection is small, and that is the most revealing thing about it. Four or five pieces, each one chosen, none of them duplicated for the sake of having options. After the 2023 burglary he pulled back from wearing jewelry at all, and what came out the other side was a tighter lineup with a clearer logic: gold when it matters, steel when it does not, and one serious complication for the nights that count.
Compare that to the wider athlete market and the difference is obvious. The default move at his level is volume, a stack of iced-out Royal Oaks and a Richard Mille for every fight camp. Crawford went the other way. He owns the reference most collectors consider the single best value in modern Rolex, he wears a gold Yacht-Master on rubber instead of a gold bracelet, and when he wanted something genuinely rare he went to a 50 piece Ulysse Nardin tourbillon instead of the obvious brand. That is a collector's set of decisions, not a spender's.
The investment framing is the part worth taking seriously. Plenty of buyers say a watch is an asset while buying references that will never see retail again. Crawford is a real estate investor first, and he applies the same question to watches: what does this look like in ten years. That thinking is precisely why his taste points toward limited production and precious metal sports references rather than heavy customization, and why the 42-0 Submariner, a $15,000 watch made unrepeatable by four engraved characters, may end up being the most valuable thing on this page.
Terence Crawford watch collection FAQ
What is the most expensive watch in Terence Crawford's collection?
The Ulysse Nardin Blast Free Wheel Maillechort, a 50 piece limited edition tourbillon with a retail price of approximately $126,600, is the most valuable piece he has been photographed wearing. His 18k yellow gold Rolex Yacht-Master 42 (ref. 226658) is second at approximately $34,000.
How much is Terence Crawford's entire watch collection worth?
His publicly photographed pieces total approximately $175,000, led by the Ulysse Nardin tourbillon and the gold Yacht-Master. He has confirmed owning several more Rolexes plus a Patek Philippe and an Audemars Piguet that have not been photographed, so the real total is higher, and his first Rolex, taken in the 2023 burglary, retailed for roughly $130,000 on its own.
Where can I buy a watch like Terence Crawford's?
WatchGuys carries authenticated pre-owned and unworn examples of nearly every reference in Crawford's collection, including the Rolex Submariner Date 126610LN, the Rolex Yacht-Master 42 226658, the Patek Philippe Aquanaut, and the Audemars Piguet Royal Oak. Browse our inventory or contact a representative for help sourcing a specific reference.
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