Rick Ross collects watches the way he collects everything else, loud, oversized, and cut from the most expensive material on the table. The Boss owns roughly twenty publicly photographed timepieces, anchored by a $3 million Jacob & Co. Billionaire III and an iced-out Patek Philippe Nautilus reference 5719/10R-010 that trades for around $800,000 on the secondary market. From custom emerald Royal Oaks to vintage Day-Dates wrapped in nugget bracelets, Ross's wrist game reads like a price list at the world's most chaotic high-jewelry auction.
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Jacob & Co. Billionaire III
The Billionaire III is the apex of Ross's collection and arguably the loudest watch any rapper currently owns. The version Ross unveiled on Instagram is a fully bespoke piece by Jacob Arabo, set with hundreds of emerald-cut white diamonds across the case, dial, and bracelet, with a skeletonized tourbillon movement at its core. Ross has stated the watch took more than three years to assemble and cost approximately $3 million. He has worn it sparingly, treating it less as a daily watch and more as a moveable piece of high jewelry.
Jacob & Co. Mystery Tourbillon (custom green tsavorite)
Ross's Mystery Tourbillon is a custom 50mm 18k white gold piece set with white diamonds and green tsavorites, featuring two visible tourbillons and the brand's signature mystery time display. Instead of conventional hands, a ruby-set ring rotates around the dial to indicate hours and minutes. The combination of the rare green stones and dual tourbillon movement pushes its market value to approximately $1.5 million, making it the second-most valuable watch in his collection after the Billionaire III. Ross often pairs it with green sneakers, a styling tic he repeats across his colored gem pieces.
Jacob & Co. Epic X Chrono Tourbillon (Blue Titanium)
Ross's blue titanium Epic X Chrono Tourbillon was a personal gift from Jacob Arabo and retails for approximately $120,000. The watch pairs the lightweight blue titanium case with the brand's signature X-bridge skeletonized chronograph movement and a flying tourbillon at six o'clock. Ross has said he plans to wear this one on the beach, a quietly absurd flex given that most owners would never let salt air anywhere near a six-figure tourbillon. The piece signals the closeness of his relationship with Arabo, who personally curates many of Ross's purchases.
Jacob & Co. Epic X Chrono 44mm
The standard Epic X Chrono is the entry point to Ross's Jacob & Co collection and the most "wearable" piece in the bunch. The 44mm DLC-coated titanium case wears light despite its size, paired with a black ceramic bezel and the brand's signature X-shaped bridge holding a skeletonized chronograph movement. Ross customized his with personal artwork on the dial, which is typical of how he approaches his sportier Jacob pieces. Market values for clean examples sit around $28,000.
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Patek Philippe Nautilus "Iced Out" 5719/10R-010

This is the watch Ross wore on camera at WatchGuys, and it is the most important Patek in his collection. Reference 5719/10R-010 is a factory-iced 40mm Nautilus in 18k rose gold, set with more than 1,300 diamonds totaling roughly 18.7 carats across the case, dial, and bracelet. Unlike aftermarket diamond Nautilus watches, the 5719 is a Geneva-built reference with full Patek Philippe Seal documentation, which is why it commands the values it does. Clean examples trade for approximately $800,000 on the secondary market, with rose gold versions like Ross's pulling the strongest demand.
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Audemars Piguet Royal Oak (custom emerald-encrusted)
Ross's emerald Royal Oak is an aftermarket custom build, not the factory 50th Anniversary Emerald edition that Audemars Piguet released in 2022. He had a base Royal Oak fully set with emeralds across the case, bezel, dial, and bracelet, then paired it with a green Louis Vuitton sneaker collab to complete the look. Aftermarket gem-setting on a Royal Oak typically removes factory-warranty status and lowers the watch's collector value, but for Ross the point was outfit coordination, not resale. The piece sits in the same Louis Vuitton case as his Patek Nautilus and his diamond Day-Dates.
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Rolex Sky-Dweller 326938

The Sky-Dweller is the most "watch-guy" piece in Ross's collection, an annual calendar with dual time zones built for actual frequent flyers. His example is a 42mm 18k yellow gold case paired with a champagne Arabic dial on the Oyster bracelet, which is a notably restrained choice from a collector who otherwise reaches for diamonds. He has been photographed in this piece going back to 2017, which makes it one of his oldest stable holdings. Market values for the 326938 sit around $50,000, a few thousand over current retail.
Rolex Day-Date 40 "Everose Olive Roman" 228235

This is the cleanest Day-Date in Ross's case and the one that holds the most value on the secondary market. The 228235 is a 40mm Everose gold President with a sunburst olive green Roman dial, a configuration that has become one of the most desirable dressy Day-Date variants of the last decade. Non-diamond gold Day-Dates trade well because they are harder to find untouched, and Ross's example appears to be original throughout. Current market value runs approximately $65,000, which is roughly $10,000 above recent retail.
Rolex Day-Date "Custom Diamond" 218235

The 218235 is the 41mm "Day-Date II" predecessor that ran from 2008 until the 228235 replaced it in 2015. Ross's example has been heavily customized with aftermarket diamonds across the case, bezel, and bracelet. Customizing any Rolex with aftermarket stones removes factory-warranty status and lowers collector value compared to a clean example, but Ross has always treated these as personal expression rather than long-term investment vehicles. He has worn this piece in multiple Instagram posts going back several years.
Rolex Day-Date "Nugget" 18038 (Vintage Custom)

The 18038 is a 36mm vintage Day-Date that ran from the late 1970s into the late 1980s, and it's the era when the textured "nugget" bracelet was at its peak. Ross's example pairs that period-correct nugget bracelet with a green precious-stone dial and a diamond bezel, a build that reads more 1985 Miami than 2025. These vintage nugget Day-Dates are increasingly hard to source in good condition, and clean originals with original dials and bracelets trade around $20,000 to $30,000 depending on configuration.
Rolex Submariner "Black Crystal" 16613 (Custom)

The 16613 is a two-tone Submariner that ran from 1988 until 2009, making it one of the most collectible mid-90s Subs. Ross's example has the rotating dive bezel removed and replaced with an aftermarket black crystal-encrusted bezel, a heavy customization he has openly admitted looks "horrendous" by his current taste. He kept the watch as a marker of an earlier creative period in his career, which is the kind of sentimental ownership that drives most of his custom pieces. Stock 16613 examples trade for $12,000 to $15,000, but customs like Ross's typically come in lower.
Rolex Submariner "Custom Diamond" 16618

The 16618 is the all-yellow-gold Submariner sibling to the 16613, produced from 1989 to 2009 in much smaller numbers. Ross's piece has been customized with diamonds, joining the ranks of his other "iced" Subs and Day-Dates. Untouched gold 16618 examples have appreciated significantly in the last five years and trade around $35,000 to $45,000, but heavy aftermarket gem-setting tends to flatten resale value considerably. Ross has been photographed wearing this in his Louis Vuitton watch case rotation alongside the Patek Nautilus.

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Hublot King Power Pavé "Dr. Dre Gift"
This is the most personal piece in Ross's collection. The 48mm satin-polished 18k yellow gold King Power is fully pavé-set with diamonds across the case and bezel, with a skeletonized black chronograph dial and rubber strap. According to Ross, it was a birthday gift from Dr. Dre, which means it sits closer to family heirloom than fashion accessory in his rotation. Market values for diamond-set King Power references vary widely depending on stone quality and provenance, but clean examples land around $30,000.
Hublot King Power Dwyane Wade Limited Edition
Released in 2011 as a 500-piece collaboration with Miami Heat star Dwyane Wade, this 48mm black ceramic chronograph wears the team's red and black colorway with a black leather strap. The Wade edition is one of the more recognizable Hublot collabs of the early 2010s and a fitting piece for a Miami artist like Ross. Limited production keeps demand steady on the secondary market, with clean examples trading around $15,000.
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Cartier Santos Skeleton (Custom Diamond Set)
Ross's Cartier Santos Skeleton is built on reference CRWHSA0016, a 39.8mm 18k rose gold openworked Santos with a Roman numeral skeletonized bridge in place of the traditional dial. Ross had the case and bracelet aftermarket-set with diamonds, which he describes as a tribute to his mother's lifelong love of Cartier. The skeletonized movement remains visible through the openworked dial, making this one of the more architecturally interesting customs in his collection. Stock examples retail around $50,000, with custom diamond-set versions like Ross's pushing higher.

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Avi & Co. Frosted AH17 "Glazed Donut"
Ross has nicknamed this piece the "glazed donut" and confirms it was the first Avi & Co watch he ever bought. The 44mm 18k rose gold case features the brand's signature frosted matte integrated bracelet, with the dial and bezel fully set with baguette-cut diamonds. Ross has said he was drawn to the texture of the frost more than anything else, since nothing else in his collection had that finish. Retail on the Frosted AH17 sits around $180,000 and the line is produced in limited numbers.
Avi & Co. AH17 (Second Reference)
Ross owns a second AH17 alongside the Frosted, confirmed in his 2024 Robb Report case reveal. The two pieces share the same 44mm round case and integrated bracelet architecture but differ in finish and stone setting. The AH17 line was Avi & Co's first major in-house release and has become a frequent sight on rappers visiting the family-owned New York jeweler. Limited production and the maker's existing reputation among collectors keep retail values steady at the six-figure mark.
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What his collection tells us
Ross's collection is a near-perfect distillation of how rap collectors operate at the top end of the market. Where athletes lean toward Richard Mille and discreet Patek Aquanauts, and actors gravitate to vintage Rolex and Cartier, rappers at Ross's level use watches as moveable real estate. Every piece is a trophy, and the louder it can be made, the better it serves the job. The Billionaire III, the Mystery Tourbillon, and the diamond Patek 5719 are all functioning more as wearable signaling than as horological investments.
What separates Ross from peers is the depth of his Jacob & Co relationship. Most rappers buy one or two Jacob pieces, usually the most photographed Astronomia or Epic X variants, and stop there. Ross has twelve, several of them custom builds, and a personal relationship with founder Jacob Arabo that has produced one-offs you cannot order through any boutique. That is closer to the patronage model luxury houses extended to royalty in earlier centuries than to a typical celebrity-brand partnership.
The other quiet pattern is that Ross is a customizer first, a purist a distant second. The custom Submariners, the diamond Day-Dates, the emerald Royal Oak, and the diamond Cartier Santos all point to a collector who treats Swiss factory output as raw material rather than finished art. Purists will argue that aftermarket gem-setting destroys collector value, and they are right on the spreadsheet. Ross's response, paraphrased across multiple interviews, is that he is not collecting for resale. He is collecting for the moment, the photo, and the memory.
Rick Ross watch collection FAQ
What is the most expensive watch in Rick Ross's collection?
The most expensive piece is his custom Jacob & Co. Billionaire III, which Ross has stated cost approximately $3 million and took more than three years to assemble. His custom Jacob & Co. Mystery Tourbillon with green tsavorites and white diamonds sits second, valued at approximately $1.5 million.
How much is Rick Ross's entire watch collection worth?
Based on publicly photographed pieces, Rick Ross's watch collection is worth approximately $6 million, with the Jacob & Co. Billionaire III and Mystery Tourbillon making up nearly $4.5 million on their own. Private holdings and additional Jacob & Co customs that have not been photographed could push the total higher.
Where can I buy a watch like Rick Ross's?
WatchGuys carries authenticated pre-owned and unworn examples of nearly every reference in Rick Ross's collection, including the Patek Philippe Nautilus, Rolex Day-Date, Rolex Sky-Dweller, Rolex Submariner, Audemars Piguet Royal Oak, and Jacob & Co Epic X Chrono. Browse our inventory or contact a representative for help sourcing a specific reference.
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