Chris Eubank Jr. Watch Collection

The 5711 is one of the most coveted modern sports watches ever produced, and Eubank Jr.'s example takes things further. Originally a blue dial 5711, the watch was customized post-purchase with a baguette diamond bezel, a detail he had wanted on a watch for years. He bought it shortly after his April 2025 victory over Conor Benn. The Nautilus itself was Patek Philippe's response to Audemars Piguet's Royal Oak, both designed by Gérald Genta, and the reference shot to icon status after its 2021 discontinuation. The bespoke bezel work alone is estimated between $20,000 and $30,000, pushing the total value close to $125,000.

The 15500ST replaced the long-running 15400 in 2019, bumping the case to 41mm and updating the movement to the in-house caliber 4302. It is the modern reference that tells you Audemars Piguet is still listening, the bracelet, the integrated lugs, and the famous "grande tapisserie" dial all carrying forward what Genta started in 1972. Eubank Jr. told us it gets the most time on his wrist of any piece in the collection. "I simply love the bracelet," he said, "it's the perfect blend of dress and sports watch." That versatility is why the 15500 has held its value through every shift in the secondary market.

Limited to 200 pieces in 2007, the Rosso Vivo (Italian for "live red") is the kind of Franck Muller that still divides collectors and that is part of the appeal. The King case is larger than the standard Conquistador, the lugs are sharper, and the red dial has no interest in being subtle. Eubank Jr.'s example came to him in unusual fashion. After winning a major poker tournament, the organizers were short on cash for the payout, so he asked the host to hand over his watch instead. "It was worth about ten grand," he recalled. The market value still hovers in that range, though the story is what makes this one his.

Made for the 1976 Montreal Olympic Games, the Albatros is the world's first hybrid analog-digital chronograph, mechanical hands paired with an LED display, and the Olympic logo engraved on the caseback. It is one of those references that historians love and the broader market still undervalues. Eubank Jr. told us it was a gift from an old family friend, which is exactly the kind of provenance that turns a four-figure watch into the most-worn piece in a collection. Real luxury is not always the highest market value, sometimes it is the story that came with it.

The A41360 is a homage to Breitling's role in the 1969 Caliber 11 race that produced one of the first automatic chronograph movements, a project Breitling ran alongside Heuer, Hamilton-Buren, and Dubois-Depraz. The left-side crown is the visual signature of that era and the detail that makes this watch easy to spot on the wrist. For Eubank Jr., this is the piece that marked the start of his own watch journey. "My dad always dressed sharp," he told us, "and this was my way of showing I could be my own man." Independence, in stainless steel.

The 116523 is the two-tone yellow gold and stainless steel Daytona that ran from 2000 to 2016, the last generation of the Zenith-into-4130 Daytona before the ceramic bezel 116503 took over. Two-tone Daytonas have quietly become some of the smartest buys in the modern Rolex catalog, more dressy than an all-steel 116520 but a fraction of the price of a solid gold reference. We custom engraved this one "Eubank vs Benn" as a tribute to a rivalry that stretches across two generations of British boxing. It is his first Rolex and one of the few watches in his collection that was made specifically for him.