iShowSpeed barely wears watches. The 20-year-old streamer with nearly 100 million followers prefers chains, custom Lambos, and Cristiano Ronaldo merch over wrist real estate, which makes the pieces he does own all the more telling. His publicly photographed collection centers on two limited edition Jacob & Co watches built around his idol Ronaldo, plus a Rolex Datejust that arrived with one of the most-viewed gift moments in streaming history. Total estimated value sits around $100,000, but the story behind each piece is worth more than the price tag.
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Jacob & Co Epic X "Flight of CR7" rose gold
The Flight of CR7 is the rose gold half of Jacob & Co's 20-year partnership with Cristiano Ronaldo. The 44mm case houses the skeletonized JCAM45 caliber, 158 components, two vertical pillars (one sculpted as Ronaldo himself, the other engraved with the CR7 logo and his signature), and a football-shaped barrel cover at 12 o'clock. Speed received this piece as a 19th birthday gift from fellow streamer Adin Ross, and it became his go-to wrist piece, famously flexed on a Valentine's Day stream in Brazil.
Jacob & Co Epic X "Heart of CR7" stainless steel
Speed completed his CR7 set in November 2024, picking up the steel Heart of CR7 at ComplexCon for a reported $50,000. This is the green-flange counterpart to the red rose gold Flight of CR7, sharing the same 44mm case, 158 components, and skeleton JCAM45 movement, but with a different Ronaldo pose sculpted onto the left pillar. The cordura strap (a breathable nylon-style fabric) is the same on both pieces, which fits Speed's athletic, streamer-on-the-go lifestyle more than a leather alligator strap ever could.
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Rolex Datejust 36mm
The Datejust is the most recognizable Rolex silhouette in the world, in production continuously since 1945 and the model most often gifted to mark a milestone. WatchGuys offered Speed a Datejust as a thank you for spotlighting the brand during his America tour, and he chose to pass it directly to his bus driver Mike on stream in front of 40 million live viewers. The 36mm case wears beautifully across wrist sizes, and the model holds its value better than nearly anything in the Rolex catalog, which is part of the reason it remains the default gift watch decades after it launched. For deeper history on every reference, see our Rolex Datejust guide.
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What his collection tells us
Most celebrity watch collections are built outward, with new brands and complications added year over year to signal taste. iShowSpeed's is built inward, almost stubbornly so. Every piece he wears traces back to one obsession (Cristiano Ronaldo) or one moment of generosity (gifting the Rolex to his bus driver). For a 20-year-old with the resources to buy almost anything Jacob Arabo would sell him, that focus is rarer than it looks.
Compare him to peers in the streaming world. Adin Ross has rotated through Patek Philippe Nautilus pieces and iced-out AP Royal Oaks. Kai Cenat has flirted with vintage Daytonas. Speed's collection looks closer to a young athlete's than a streamer's, anchored to identity and meaning rather than flex value. He named his most expensive piece "the Ronaldo watch" before he ever called it a Jacob & Co, which is exactly how a fan thinks, not a collector.
The market influence is real even if the collection is small. After Speed wore the rose gold Flight of CR7 on stream, search interest for the Epic X CR7 line spiked among Gen Z buyers who had never considered Jacob & Co before. That is the rare power a creator with 100 million followers brings to a watch brand, and it explains why Jacob Arabo himself appears in so many photos with Speed. The collection is small. The pull is not.
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What is the most expensive watch in iShowSpeed's collection?
The Jacob & Co Epic X Flight of CR7 in 18k rose gold (ref. EX120.43.AE.AA.B) is his most valuable piece at approximately $65,000 on the current market. His second most expensive is the stainless steel Heart of CR7 at approximately $30,000.
How much is iShowSpeed's entire watch collection worth?
His publicly photographed collection is worth approximately $100,000, anchored by the two Jacob & Co Epic X CR7 watches plus the Rolex Datejust gifted to him by WatchGuys. Private holdings or unreleased pieces could push the total higher.
Where can I buy a watch like iShowSpeed's?
WatchGuys carries authenticated pre-owned and unworn examples of the references in iShowSpeed's collection, including the Jacob & Co Epic X CR7 Flight of CR7 and Heart of CR7, plus a wide range of Rolex Datejust models in 36mm and 41mm. Browse our inventory or contact a representative for help sourcing a specific reference.
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