The 2026 Grammys red carpet on February 1 turned into one of the most stacked celebrity watch lineups of the year. Bad Bunny and Kendrick Lamar accepted awards in Cartier, Pharrell Williams arrived in a six-figure Richard Mille, and friend of WatchGuys Terrace Martin took home GQ's pick for best watch of the night with a holy-grail vintage Rolex Daytona. Across eleven photographed pieces, the room moved roughly $2.9 million in publicly visible wrist hardware. Here is every reference, every market value, and what each pick says about where celebrity taste is headed.
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Rauw Alejandro's Jacob & Co Caviar Tourbillon Yellow Sapphires

Puerto Rican superstar Rauw Alejandro wore the most extravagant piece of the night. The case is 18k rose gold set with 224 yellow baguette-cut sapphires, and the dial layers in another 130 baguette-cut sapphires, leaving almost no metal visible from any angle. Retail pricing has never been publicly confirmed by Jacob & Co, which is its own kind of statement. Secondary market value sits around $900,000, making this the most expensive watch photographed at the 2026 Grammys.
Jamie Foxx's Jacob & Co Bugatti Chiron Tourbillon

Jamie Foxx leaned into pure mechanical theater with the Bugatti Chiron Tourbillon, the most theatrically engineered piece on the carpet. Designed in collaboration with Bugatti, the movement features a miniature W16 engine with sixteen tiny pistons and a crankshaft that animates when a button is pressed, mimicking the Chiron hypercar. Production is heavily limited, retail sits around $360,000, and the secondary market routinely pushes it past $500,000. It is the kind of watch that is more art object than timekeeper, which is exactly why Foxx wore it.

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Alex Warren's Audemars Piguet Royal Oak "Bleu Nuit, Nuage 50"

Singer and influencer Alex Warren performed his single "Ordinary" wearing the Royal Oak Bleu Nuit, Nuage 50, an openworked piece with a striking blue tint that reveals Audemars Piguet's patented double balance wheel through the dial. The Nuage 50 designation marks the 50th anniversary tribute, and this reference has become one of the harder-to-find skeletonized Royal Oaks at retail. List pricing sits around $100,000, and secondary value moves with availability and condition.
J. Balvin's Audemars Piguet Royal Oak "Jumbo" Extra-Thin

Colombian superstar J. Balvin matched the Latin music celebration with a yellow gold Royal Oak Jumbo Extra-Thin fully encrusted in brilliant-cut yellow sapphires. The 16202 reference is already collector-grade as the modern continuation of the original "Jumbo" silhouette, but this fully sapphire-set version pushes it into one-off territory. Market value reaches up to $400,000 depending on condition and provenance, and pieces this heavily set rarely surface on the open market.
Busta Rhymes's Audemars Piguet Royal Oak Chronograph

Rap icon Busta Rhymes paired a wine red suit with a rose gold Royal Oak Chronograph in one of the most sought-after dial configurations in the current 26240 lineup. The khaki green Grande Tapisserie dial is rare in rose gold and has become a flex piece among collectors who already own the standard variants. Market value sits around $120,000, with the green dial commanding a premium over more common silver and blue dial options.

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Terrace Martin's Rolex Daytona "Big Red" 6263

Friend of the channel and "My Collection" guest Terrace Martin took home GQ's pick for the best watch of the entire 2026 Grammys, sourcing his birth-year Daytona 6263 "Big Red" through WatchGuys. The "Big Red" nickname comes from the oversized red "Daytona" text printed above 6 o'clock, a small detail that turns into a six-figure premium when the dial is fully original. Robertino Altieri, CEO of WatchGuys, commented on the find: it is always a journey locating the perfect vintage Rolex, and finding a birth-year Big Red 6263 for Terrace himself was special. Original-condition examples average around $120,000, with truly pristine pieces pushing significantly higher.

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Pharrell Williams's Richard Mille RM 74-02 Automatic Winding Tourbillon

Singer and creative director of Louis Vuitton's men's line Pharrell Williams wore an RM 74-02 in Richard Mille's signature Gold Quartz TPT and Gold Carbon TPT, where ultra-thin layers of quartz fiber are fused with gold leaf to produce a marbled, one-of-one pattern. The 74-02 carries an automatic winding tourbillon, lightweight enough to wear like a daily piece while still telegraphing serious horology to anyone who recognizes it. Market value sits around $600,000, and the Gold Quartz TPT case finish never repeats from one watch to the next.

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Kendrick Lamar's Cartier Tank Américaine

Kendrick Lamar accepted Rap Album of the Year wearing a Cartier Tank Américaine in 18k white gold, set with 42 brilliant-cut diamonds across the bezel and bracelet links. The Tank Américaine's elongated rectangular profile is one of the most recognizable silhouettes in watchmaking, and the white gold diamond execution keeps it understated despite the gem-setting. Retail sits around $55,000, and the choice fits the broader pattern of rap's biggest names trading hype-driven sport models for shaped Cartier dress pieces.
Bad Bunny's Cartier Tortue
Bad Bunny accepted three awards in a Cartier Tortue, the brand's tortoise-shaped case from the early 1900s and one of the most under-the-radar shapes in the entire Cartier catalog. His piece is yellow gold with an opaline dial and a leather strap, sitting comfortably under the cuff and reading more like an heirloom than a flex. Pricing typically lands around $16,000, making it the most affordable watch on this list and easily one of the most tasteful.

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Miles Caton's Hublot Spirit of Big Bang King Gold

Soul singer and "Sinner" star Miles Caton hit the carpet in the Spirit of Big Bang King Gold, built in Hublot's proprietary 18K King Gold, a gold-and-platinum alloy formulated for richer color and added durability. The skeletonized dial puts the chronograph movement on full display inside the brand's signature tonneau case, paired with a leather and rubber strap that keeps the wear comfortable. Retail sits around $45,000, with secondary pricing often closer to $30,000, making it one of the more accessible flexes of the night.

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Yo Gotti's Patek Philippe Nautilus Annual Calendar

Memphis rapper Yo Gotti arrived in the Nautilus 5726A-001, the steel Annual Calendar Nautilus on a black leather strap. It is the more daily-wearable cousin of the 5711, with day, date, and month complications tucked under the dial without breaking the Nautilus silhouette. Retail sits around $40,000, but secondary pricing has settled near $90,000 as supply remains tight on every steel Nautilus reference.

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What the 2026 Grammys watches tell us
The dominant story of the night is Cartier's continued takeover of rap. Bad Bunny and Kendrick Lamar accepting awards in shaped Cartier cases is not an outlier moment, it is the new baseline. Where five years ago a Rolex Sky-Dweller or a steel Daytona would have been the default, the most awarded artists are now reaching for Tank Américaine and Tortue references. The flex has moved from "I have the watch you cannot get" to "I have the watch you do not recognize," and Cartier sits perfectly inside that shift.
Independent and high-complication watchmaking did the heavy lifting on the high end. Pharrell's Richard Mille, Foxx's Bugatti Chiron Tourbillon, and Rauw Alejandro's fully sapphire-set Caviar pushed past the half-million dollar mark each, while Audemars Piguet placed three Royal Oaks on three very different wrists. Patek Philippe sat in the middle in a single steel Nautilus, and Rolex showed up exactly once, but did so as the GQ pick of the night. The pattern is clear: when artists go big, they go independent; when they go classic, they go vintage.
The total publicly photographed value across these eleven pieces lands around $2.93 million, and that is only the wrists we could capture on camera. Private holdings and after-show pieces would push the real number significantly higher. What matters more than the dollar figure is the shape of the buying behavior. The 2026 Grammys looked less like a flex contest and more like a curated taste reveal, with quiet luxury at the top, gem-set fireworks at the bottom, and almost nothing generic in between.
2026 Grammys watches FAQ
What was the most expensive watch at the 2026 Grammys?
Rauw Alejandro's Jacob & Co Caviar Tourbillon Yellow Sapphires (Ref. CV210.40.AB.AB.A) was the most expensive piece of the night, with a market value around $900,000. Pharrell Williams's Richard Mille RM 74-02 came in second at approximately $600,000.
How much were all the watches at the 2026 Grammys worth?
The eleven publicly photographed timepieces covered in this roundup add up to approximately $2.93 million in combined market value. Private holdings and after-party pieces could push the real total significantly higher.
Where can I buy a watch like the ones at the Grammys?
WatchGuys carries authenticated pre-owned and unworn examples of nearly every reference seen at the 2026 Grammys, including the Audemars Piguet Royal Oak, Rolex Daytona, Patek Philippe Nautilus, Richard Mille, Cartier Tank Américaine, and Jacob & Co Caviar Tourbillon. Browse our inventory or contact a representative to source a specific reference.
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